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What are the priority categories of Taobao Express? How to find it accurately?

2018-06-04

  Many Taobao sellers choose to promote after opening a Taobao store, because if they do not promote in the early stage and do not have sales, it is almost impossible for a store to obtain traffic. The most common promotion is to drive a direct train. In fact, direct trains have different requirements for different categories. The priority categories of Taobao Express are helpful for product promotion, so all merchants will learn how to find priority categories!

  The priority category is the priority category that the Taobao Express system matches the keywords used for buyers' search based on Taobao buyers' search and purchase habits.

  You can query the priority categories corresponding to each keyword through the Taobao Express backend keyword query function. Baby placement is preferred to display categories, which is conducive to the category relevance of keyword quality scores.

  For example: Keywords: Home safe, according to the prompts, the priority matching category of the system is office equipment/consumables/related services> safe

  As we all know, when we are optimizing Taobao baby titles, if the priority display category of the keywords we choose does not match the category of our own treasure, then this keyword cannot be ranked first, whether it is all treasure rankings and popularity rankings or mall rankings! It is certain that due to the question of priority categories, some keywords included in the treasure titles of many sellers' stores will definitely be invalid and abused.

  Normally, let’s find keyword priority categories. The following two methods are:

  taobao search keyword page

  Example of "keyword query" in the backend of the express train:

  Keywords: New autumn and winter styles (this word has been very popular recently) taobao search page: (Red box is the priority category)

Direct train backend keyword query page:

Taobao Express priority category

  OK, from the above data, we can see that the "Autumn and Winter New Style" on the search page sees the priority category: Dresses> Sweaters> Sweaters> Woolen Jackets> Sweaters> T-shirts Others are men's and women's shoes direct keyword query pages. The priority category is: Women's clothing> Boots> Women's shoes> Men's clothing (The basic category given here is a first-class category, and there is no meaning to refer to)

  The purpose of priority categories and the methods of finding them have been sorted out for everyone. In short, this priority category is an advantage for the promotion of store treasures, and at least it can make your store's treasures ranked higher. So everyone hurry up and follow the method to find it!


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