#Laogao E-commerce Newsletter#[E-commerce Evening News on September 15]

Evening News: Tmall released the "New Power Support Plan for Time-based Brands" to provide 12 relevant support measures; news said that Pinduoduo will launch the "Treasure Women's Clothing" functional area for women's clothing; Brother Yi topped the Douyin sales list on September 13 with 41.614 million GMV; AliExpress will adjust some national routes of Cainiao Special Products from September 20; Shopee simplifies the application process for scoring exemption...

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E-commerce newsletter

1. 1688 online talent service function

On September 15, in order to solve the talent recruitment needs of 1688 merchants, 1688 reached a cooperation with No. 1 Direct Recruitment to jointly build a "Talent Recruitment Plan" to help many job-seeking talents connect with the employment needs of millions of small and medium-sized enterprises on the 1688 platform, and provide more efficient, transparent and credit free talent recommendation services for Class B small and medium-sized enterprises on the platform. Therefore, 1688 officially launched the talent service function of Class B enterprise talent recruitment solution. According to reports, 1688 talent services provide intelligent matching and job recommendation through intelligent recommendation, thousands of people and thousands of posts, and recommend different scenario entrances according to different consents. (E-commerce News)

2. Tmall releases the "New Power Support Plan for Time-honored Brands" to provide 12 relevant support measures

At the opening ceremony of the training class, the "2022 Tmall Time-Home Brand New Power Support Plan" was released. The plan provides a total of 12 relevant support measures to time-honored brands on the platform from the three digital capabilities dimensions of new supply, new marketing and new operations. It is understood that among the 1,128 Chinese time-honored brands certified by the Ministry of Commerce, nearly half have opened flagship stores on Tmall. In fiscal year 2022, the annual transaction volume of 7% of time-honored flagship stores on Tmall platform exceeded 100 million yuan. (E-commerce News)

3. News says that Pinduoduo will launch the "Treasure Women's Clothing" function area for women's clothing

On September 15, Tech Planet exclusively learned that the Pinduoduo homepage may launch a special feature area for women's clothing "Treasure Women's Clothing". At present, Pinduoduo is attracting women's clothing brands by tilting traffic to the women's clothing category. Some insiders said that this time Pinduoduo particularly emphasizes "brands", and brands that are offline and online can apply for entry. "Any brand with good visual effects and good aesthetic tone is likely to enter this area." (E-commerce News)

4. Brother Yi topped the Douyin sales list on September 13 with a GMV of 41.614 million.

On September 15, Xinbaer compiled and analyzed the data of Douyin e-commerce’s sales list on September 13, showing that in the list of experts selling goods on September 13, the live broadcast room of the anchor “Brother Yi” ranked first in the live broadcast list of anchors selling goods, with a GMV of 41.614 million and a live broadcast sales of 769,000. There were 2 live broadcasts, with a total of 58 items on the shelves. Liangpin said that the four-piece set of banana de rain grinding embroidery sold goods reached 6.135 million. "Exclusive to Hao Shaowen" Xinxiangyin M code tea language classic draw paper 100 draws 72 packs for goods sales reached 3.977 million. There is one live broadcast session, mainly selling goods including household goods, personal care and clothing and underwear. (E-commerce News)

Internet news

5. Kuaishou E-commerce has added the "Sample Inspection Specifications for Kuaishou Imported E-commerce Product Brands and Copyright Products" to take effect on September 21

The platform has specially formulated the "Sample Inspection Specifications for Kuaishou Imported E-commerce Products Brands and Copyright Products", which will come into effect on September 21, 2022. Among them, suspected counterfeit goods that have been complained by consumers many times; suspected counterfeit goods that have been complained by brands or copyright owners; at the request of Consumer Rights Protection Association or other third-party institutions recognized by other countries; at the request of brands or copyright owners; and other product platforms with suspected counterfeit suspicion will initiate random inspections. (E-commerce News)

6. Ctrip: The number of orders booked for National Day travel in the past week increased by 64% month-on-month last week

Judging from the current product booking trend, the National Day travel booking half a month in advance is still mainly long-term tours, and local bookings around the country have also entered a warming stage. Data shows that the National Day long-distance travel products account for nearly 60%, and the surrounding local products account for 40%. The report shows that tourism orders in the Yangtze River Delta account for 43%, and National Day tourism bookings increased by more than 90% month-on-month in the past week, far higher than the market growth rate. From the perspective of long-term travel, the per capita unit price of air tickets for National Day this year fell by 5% year-on-year, and the price of air tickets for Mid-Autumn Festival increased by about 30% compared with the Mid-Autumn Festival. This year, the average flight mileage of tourists taking flights for National Day this year decreased by 3% compared with last year, and the travel distance was further shortened. (E-commerce News)

Cross-border newsletter

7. AliExpress will adjust some national routes of Cainiao Special Products from September 20

On September 15, AliExpress recently issued an announcement stating that from 0:00 on September 20, 2022, Western Time, some adjustments will be made to the "Cainiao Special Line-Standard" and "Cainiao Special Line-Standard" routes. The compensation limit for the specific destination country of "Qiaoniao Special Cargo Special Line - Standard Fast" is adjusted. When the destination country is: Spain, France, Poland, the Netherlands, Germany, Italy, the United Kingdom, and the United States, the compensation limit is adjusted from the original RMB 300 to RMB 500. (E-commerce News)

8. Amazon Europe Station will update its return refund policy for self-delivery sellers starting from September 30

Specifically, after enabling the first scan refund, buyers using Amazon’s prepaid return tag will receive the refund immediately after handing the return to the carrier and scanning the return tag. The first scan of refunds reduces the labor required to process returns in the seller center, reduces buyer contact and Amazon Mall transaction protection claims, and facilitates sellers to comply with Amazon’s policies. To protect sellers from buyer abuse, Amazon also checks buyer returns history before first scanning to process refunds. (E-commerce News)

9. Shopee simplifies the application process for scoring exemption

On September 15, Shopee simplified the application process for scoring waiver. Starting from September 19, 2022, sellers without managers can apply for scoring waiver through the Seller Center or Shopee App. At the same time, sellers can view real-time application progress in the Seller Center or Shopee APP. Sellers with managers please contact the manager directly. If the seller wants to appeal in advance that has not yet generated a score, please contact the manager or Shopee customer service. It should be noted that the score complaint is valid only if the evidence fully proves that the violation is not the seller’s fault. (E-commerce News)

10. eBay issues notice for protection of the normal shipment transaction due to the epidemic

On September 15, eBay announced today that recently, eBay learned that some sellers in Shenzhen, Chengdu, Chongqing, Shijiazhuang, Guangzhou Panyu District, Dalian and Jiangmen were unable to carry out business operations normally due to the impact of the epidemic, including normal delivery. The platform has decided to provide policy protection for transactions that have already been generated but cannot ship normally due to logistics obstructions, inadequate inventory or limited manpower. (E-commerce News)