What kind of product and traffic structure can adapt to Taobao today?

　　When doing Taobao, we sell products, but what we can’t figure out is what kind of product structure we need to meet today’s Taobao. Also, how do we organize our traffic structure? Is the free traffic of your store far less than paid traffic? How should we analyze and improve product structure and flow structure?

　　The following is a brief answer to the question of how to make a good product structure and traffic structure. I hope it will be helpful to you.

　　Q: How many babies are there in a store?

　　Answer: The number of products a store needs to maintain at different stages is different. Taking the major category as an example, there should be about 30 treasures in the early stage of the store, and the store should maintain about 80 treasures to a certain stage. When the normal operation period is reached, the overall number of treasures in the store should remain between 100 and 200. Of course, the above data is only a general range for major categories. Some of the entire category cannot find 20 treasures. They cannot force them to reach the above values.

　　Q: How many categories of products are there in the store?

　　Answer: Under the influence of thousands of people and thousands of people, a store will always be defined by the system as a store that sells which type of products, which is related to the issue that a store should mainly promote several categories. The categories that can be sold or are easy to sell in the store are generally between one and three, with a maximum of four. According to the store positioning, it is a well-known category with weight. When we run a store, we should control our main recommended categories to be within three or less. It is not that a store only offers three categories of products, but that at most three categories of products are promoted, and other categories should also exist in a certain proportion.

　　Q: How to determine the optimal product structure?

　　Answer: If you have a professional version of Business Advisor, you can follow the instructions in the Business Advisor to choose the category that suits your store. If there is no professional business consultant, go directly to the competitor and click on all his treasures. Statistics the top 20 or top 50 treasures in sales by category, sales volume, and prices, and finally summarize them to obtain the sales share and sales amount distribution of each category of this competitor. Use this method to count more competitor stores and finally figure out what kind of product structure you should have.

　　Q: How much should healthy stores account for?

　　Answer: Of course, store owners hope that the more free traffic, the better. However, if your Taobao store does not have an advantage and Taobao does not invest a certain proportion of paid advertising, it is difficult to maintain a store operating normally. In the early stage of a new store, there is no specific proportion. During the normal sales period of the store, the proportion of paid traffic of no more than 40% is generally reasonable. Of course, some categories also have high profit margins and fierce competition, and the proportion of paid traffic is as high as more than 80% all year round. Most stores should control the proportion of advertising costs to about 10%, and categories with high profit margins can increase the proportion of advertising costs.

　　Q: Why can’t paid traffic afford free traffic?

　　Answer: Some sellers don’t understand that I have invested in a lot of direct trains. Why can’t the store search traffic rise? There are three main reasons: 1. How to attract traffic for your store and baby; 2. The traffic flow of the express train needs to reach a certain number; 3. The baby you promote is suitable for this market.

　　It is generally recommended that two or three babies be the main recommendation, and then three or five babies be selected to promote, and reasonably arrange the promotion budget proportion, so that the free traffic of the entire store will have a relatively large room for growth.

　　Q: How does the store traffic come from?

　　Answer: We can view it from the business consultant traffic map. Generally, traffic is mainly composed of three major blocks, free traffic, paid traffic and autonomous access. Generally speaking, if the proportion of store traffic is calculated based on the proportion of paid traffic of 30%, autonomous access accounts for about 10% to 15%, and free traffic accounts for 50% to 60%. When building a store, we should not only focus on search traffic. The total amount of other free traffic is also considerable, as long as you have the right method to win.

　　Q: How to do if you have a good store traffic structure?

　　Answer: A good flow structure is to control the inlet proportion of various flows. There are mainly several aspects: reasonable product structure, baby title keyword layout, removal time layout, appropriate paid advertising share, increasing the number of traffic entrances and paying attention to the traffic structure distribution of peers. If you do these aspects well, I believe that your store’s traffic structure will not be bad.

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