#Laogao E-commerce News# [E-commerce Evening News on May 15] 1. JD.com supports spokesperson Yang Shuo and tear up the marketing account with his hand; 2. Intime and Alibaba have launched new tricks to open a snack food brand; 3. JD.com launches a fashion war: joining the American Clothing and Shoe Association; 4. Taobao Salted Fish Second-hand Mobile Phone Market List is released; 5. Alipay Major Disease Insurance Service gives each person thousands of yuan.
1. JD.com supports spokesperson Yang Shuo and tear up the marketing account with his hand
On May 15th, after LeTV Pictures broke into film critics, another brand-name marketing account! A few days ago, Jingdong arrived at home to provide subway support for the spokesperson's new drama. Yang Shuo was ridiculed by the entertainment account for not being popular. It is better to buy artists than to buy subway money. This morning, JD.com issued an official statement to announce that Yang Shuo is not popular and is half the price for the whole month! Netizens joked that "Ode to Joy 2" was caught in the shooting. (Source: Sohu Technology)?
Comment: This is quite fun, a new marketing method?
2. Intime and Alibaba have launched new tricks to open their own brands of snack foods
On May 15th, recently, Yintai Commercial has added a new private brand - ONMINE, and its first store will be opened in Zhongda Yintai City, Hangzhou. Different from the previous self-operated brands in clothing and accessories, the brand jointly run by Intime and Alibaba this time will try mass casual foods. "We will redefine the snack consumption scenarios and create and provide consumers with a new lifestyle and consumption experience." (Source: Lianshang.com)
Comment: This entry into mass snack food may be another branch of its pursuit of profit growth.
3. JD.com launches fashion war: joining the American Clothing and Shoe Association
According to May 15, JD.com just established a large clothing business department not long ago, and announced its entry into the fashion industry with a high profile. Recently, it has taken a new move - officially joining the American Apparel & Footwear Association (AAFA), and since then it has become a certified "safety" member by the association. The reason why safety is mentioned is that AAFA, as a non-profit organization in the United States that is committed to managing the use of chemicals in fashion brands, requires its members to strictly refer to the relevant non-standards of the association during the production process to ensure that the goods sold by member brands do not contain harmful locations. (Source: Interface)
Comment: JD.com has obtained AAFA certification this time, which is considered to be a professional endorsement for its follow-up actions in the fashion industry. This move is in line with the platform's repeated emphasis on "authentic" when selling electrical appliances and electronic products.
4. Taobao Salted Fish Second-hand Mobile Phone Market List Release
On May 15, Xianyu released the "Xianyu Mobile Phone Storm List" for the third time, and released the data on users of different genders, cities and ages for the first time. Once the list was released, it caused heated discussion among netizens. This time, Xianyu Mobile Phone Ranking launched the concepts of "net outflow" (selling volume is greater than buying volume) and "net inflow" (buying volume is greater than selling volume). Data shows that the iPhone 6, which has extremely high buying and selling volume, follows the "gradient" circulation rhythm, that is, a large number of iPhone 6s flow out of first- and second-tier cities and then into third- and fourth-tier cities. OPPO R9 and vivo X7 follow the standards of going back and forth in terms of circulation. While OPPO R9 pours into second-tier cities from time to time, vivo X7 is separated from second-tier cities from time to time and flows into other cities. (Source: Xianyu)
Comment: The price of second-hand mobile phones indirectly reflects the brand value of the mobile phone.
5. Alipay major disease insurance service gives each person thousands of yuan
According to May 15, starting from last month, Alipay has given every offline payment and user under 60 a major disease insurance. After receiving it, the insurance amount will gradually accumulate as the number of payments increases. This simple version of major disease insurance is covered by Taikang Online Insurance Company. There is no need for a physical examination before taking out the insurance. The insurance period is one year. Once you are diagnosed with one of the 25 most common major diseases stipulated by the state, you can apply for online claims directly in Alipay. (Source: Kuai Technology)
Comment: Very practical.
6. Quick Express receives 1 billion yuan in assistance from Shentong
According to reports on May 15, a few days ago, the problem of abnormal delivery of express delivery has triggered a news claiming that some franchisees at express delivery outlets have been closed. According to reports from relevant regions, some franchisees at express delivery outlets have indeed quit, and some express delivery at express delivery at the outlets have been transferred to other express delivery. According to the above situation, the voices in the world generally say that small and medium-sized express delivery will face a life-and-death crisis. Shentong will provide 1 billion yuan in aid to express delivery at this time. It is reported that the news has been flooded in Kuaijie's internal circle of friends: "Due to Chairman Wu Chuanlong's personal charm and the restructuring and innovation of the organizational framework of Xin Kuaijie Express, Shentong, which is also a Tonglu Group, has attracted 1 billion yuan in funding support, and Shentong's management team is also willing to provide technical and experience support free of charge." (Source: E-commerce Daily)
Comment: The express delivery industry is in an environment of major rectification, and survival of the fittest will become more and more obvious.
July, April retail data: total increase of 10.7%
According to the website of the Bureau of Statistics on May 15, in April 2017, the total retail sales of consumer goods was 272.78 billion yuan, a nominal increase of 10.7% year-on-year (the actual increase after deducting price factors was 9.7%, and the following are nominal growth except for special statements). After seasonal adjustments, the total retail sales of consumer goods in April increased by 0.79% month-on-month. Among them, the retail sales of consumer goods units above the limit were 122.53 billion yuan, an increase of 9.2%. From January to April 2017, the total retail sales of consumer goods was 113.102 billion yuan, an increase of 10.2% year-on-year. Among them, the retail sales of consumer goods units above the limit were 497.65 billion yuan, an increase of 8.2%. (Source: Securities Times)
Comment: The environment is bullish.
8. Jinan City’s e-commerce targeted poverty alleviation training starts to cultivate rural e-commerce leaders
On the morning of May 15, the launch ceremony of the 2017 Jinan e-commerce targeted poverty alleviation training hosted by the Jinan Municipal Bureau of Commerce was held at the Qilu Internet Demonstration Base in Zhangqiu District. In the future, six phases of e-commerce targeted poverty alleviation training will be carried out in Zhangqiu, Changqing and Pingyin. According to reports, this training will open primary training classes and intermediate training classes, and will formulate corresponding courses for students of different levels. The instructors invited include general managers of companies listed on the New Third Board, professors and teachers of universities, and industry celebrities with rich operating experience in the front line of e-commerce. (Source: Dazhong.com)
Comment: Government guidance, consciously exert the value of e-commerce.
9. Ctrip intends to continue to acquire OTA companies or to activate overseas cash reserves
On May 15, Ctrip CFO Wang Xiaofan said in an interview with the Wall Street Journal last Friday that the company is actively looking for acquisition targets at home and abroad. Currently, part of Ctrip's $5 billion cash reserve is stored in Singapore, the United Kingdom and Hong Kong, and it has the best efforts to continue to acquire at home and abroad. However, Wang Xiaofan did not disclose the scale of cash the company deposited overseas. Wang Xiaofan said that Ctrip will only target the online travel booking industry, focusing on overseas companies with unique technical solutions and strategic resources. (Source: Wall Street Journal)
Comment: It’s fun to have money.
10. Analysis of China App Store Market in the 4th quarter of 2016
According to the latest "China App Store Market Share Monitoring Report 2016 Quarterly" released by Analysys, according to the active use of China's app store market in the fourth quarter of 2016, AppTreasure and Baidu Mobile Assistant can both occupy about 40% of the market share, leading the market. 360 and Huawei respectively account for more than 20% of the shares, firmly occupying the second group. As a high-traffic super entrance application, the app store has been highly valued by all parties and has become the focus of struggle among many manufacturers. (Source: iResearch)
Comment: App stores cannot do it without relying on big trees.
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