#Laogao E-commerce Newsletter# [E-commerce Morning News on September 2]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 2] Tmall International released the "Overseas Direct Purchase" business and global direct mail can be delivered on 7 days; Taobao live broadcast virtual anchor exposed voice samples taken from Jack Ma and Gao Xiaosong; Pinduoduo reached a strategic cooperation with the Shanghai Agriculture and Rural Committee; La Chapelle: the online business model is adjusted to "brand authorization + operation service"; Wal-Mart will launch the "Wal-Mart +" service and the market value soared by US$24 billion overnight...

　　E-commerce newsletter

　　1. Alibaba officially launches the 4th "95 Charity Week"

　　According to September 1, Alibaba's fourth "95 Charity Week" was officially launched today and will last until September 10. According to reports, this 95 Charity Week launched nearly 100 kinds of charity charity projects in terms of educational development, child care, environmental protection and animal protection. It is worth mentioning that during this year's 95 Charity Week, Alibaba's 3-hour Charity Platform has been fully upgraded. Based on Ant Chain's technology, all orders of charity babies purchased by users during the 95 Charity Week can be traced on the chain. It is reported that among the charity institutions participating in this 95 Charity Week, more than 15 charity projects have been launched on the entire chain based on Ant Chain technology. (E-commerce News)

　　2. Taobao live broadcast virtual anchor exposed voice samples taken from Jack Ma and Gao Xiaosong

　　On September 1, Taobao Live exposed the virtual anchor at a recent internal sharing meeting. This project, directly supported by Alibaba DAMO Academy, was secretly launched at the beginning of this year. Judging from the exposed samples, virtual anchor Bonne takes up his post independently when the anchor is resting, can broadcast products, providing users with 24-hour smart product recommendations and 1-to-1 online services. The sound collection sample contains voice samples of Jack Ma, Xiaoyaozi, Gao Xiaosong (the name of Ai Dakshin), Zhou Dongyu and others. According to the recording sample, the voices of Jack Ma and Gao Xiaosong can appear in more scenes, such as asking Jack Ma to introduce products live, and Gao Xiaosong can directly speak in English. (E-commerce News)

　　3. Tmall International releases "Overseas Direct Purchase" business and can achieve 7-day delivery

　　On September 1, Tmall International announced today that it would upgrade its overseas warehouse business, officially released the official cross-border direct mail business "Overseas Direct Purchase", and launched five major consumer rights for overseas direct purchases: buying Hermes without a delivery, free shipping for global shipments over 299, special planes delivered globally for 7-day delivery, overseas counters simultaneously launched, and official direct purchase of overseas originals. It is understood that Tmall International's "Overseas Direct Purchase" business was launched in June this year. Data shows that during the Tmall International's 618 "Overseas Tour Shopping Festival", overseas warehouse direct purchase transactions increased by 220% year-on-year. According to the official introduction, in the next year, overseas direct purchase targets will incubate 10,000 new overseas brands, with the number of products exceeding one million. (E-commerce News)

　　4. JD.com 99 Super Flash Sale Festival will launch a super 10 billion subsidy

　　From September 1 to September 9, Yiou learned that JD.com's 99 Super Flash Sale Festival was launched. During the event, the "super 10 billion subsidy" came again. It joined hands with major brands to issue subsidy coupons for popular products, allowing consumers to directly feel the ultimate low price of big-name hot products.

　　In addition to the super 10 billion subsidies, this JD 99 Super Flash Sale Festival will also bring new ways to play coupons and newcomers subsidy coupons to help consumers save money in a "fancy way". (Europe)

　　5. Pinduoduo reaches strategic cooperation with Shanghai Agriculture and Rural Affairs Committee

　　Yiou learned that today, the Shanghai Agriculture and Rural Affairs Commission reached a strategic cooperation with Pinduoduo. The two parties will jointly launch the first "Shanghai Agricultural Excellent Restaurant" and carry out all-round cooperation in the fields of green agriculture, brand agriculture, scientific and technological agriculture, digital agriculture, and new rural commerce and new farmers' training. On the morning of the same day, the "Shanghai Agricultural Excellent Products Museum" officially landed on the Pinduoduo platform. Hundreds of agricultural products such as selected rice, seasonal fruits and vegetables, quality meat and poultry, agricultural and sideline products from various regions in Shanghai were unveiled in a concentrated manner. Pinduoduo's "10 billion subsidy" also covered some high-quality agricultural products. Users only need to log in to the Pinduoduo APP to search for "Shanghai Agricultural Products" and can purchase high-quality and high-priced Shanghai agricultural products. In addition, high-quality top-notch products from well-known local brands and time-honored brands in Shanghai, such as Guangming and Puyuan, have also entered the Youpin Pavilion. (Europe)

　　Internet news

　　6. La Chapelle: The online business model is adjusted to "brand authorization + operation service"

　　On September 2, La Chapelle issued an "Announcement on Suggesting Adjustment of Online Business Operation Model" stating that in order to promote the optimization and adjustment of the company's brand business structure and stimulate the transformation of online business channels, the company plans to adjust its online business from the traditional model of "planning and design - independent procurement - platform operation - online sales" to the new model of "brand authorization + operation service". Under the new model, the company's online business adopts a "asset-light" business operation model, and plans to authorize its brand series trademarks to suppliers, dealers, agent operators, etc., and hand over the operation management of the online business to professional brand operation companies. (E-commerce News)

　　7. Walmart will launch the "Walmart+" service and its market value surged by US$24 billion overnight

　　On September 2, Walmart announced that it will launch a new subscription service "Walmart+" on September 15. Consumers who subscribe to the service can enjoy unlimited free delivery, gasoline discounts and no need to queue to check out. Driven by this news, Walmart closed up more than 6% on Tuesday, with its market value soaring by $24 billion overnight to $418 billion. It is worth mentioning that the operating model of "Walmart+" is somewhat similar to Amazon's Prime subscription service, and in terms of price, "Walmart+" is $98 per year, which is more competitive than Amazon's Prime's annual fee of $119 per year. (E-commerce News)

　　8. Ford is revealed to lay off 1,000 employees in North America, and BMW also wants to cut employees to cope with the decline in sales

　　On August 31, local time, according to Bloomberg, Ford Motor is preparing to lay off about 1,000 employees in North America. In addition, BMW also plans to lay off employees in North America to cope with a decline in sales. A BMW spokesman declined to disclose the number of layoffs, but pointed out that the layoffs would not affect BMW's large assembly plant in Spartanburg, South Carolina. In the first half of this year, BMW's North American sales fell 28% year-on-year, of which nearly 40% year-on-year in the second quarter.

　　According to people familiar with the matter, the layoffs aim to improve Ford's efficiency and have nothing to do with the rising costs caused by the impact of the new crown epidemic, the news will be announced as early as this week. (Europe)

　　9. Eggshell Apartment launches a 100 million yuan subsidy activity: 0 deposit for fresh graduates renting a house

　　September 1 news, today, Eggshell Apartment, a long-term rental apartment brand, announced the launch of a 100 million yuan subsidy "One Province to the End" activity, which lasted throughout September. Among them, tenants who sign a designated property for 2 months can enjoy rent-free for 2 months, that is, 30% off the first month’s rent. After living there for 2 months, a monthly rent of 17% will be refunded every month, and a monthly rent of 10 consecutive months will be refunded. It is equivalent to a direct reduction of 2 months of rent for one year. It is worth mentioning that fresh graduates can also enjoy a deposit of 0 for graduation rental and give away free rental exchange rights on this basis. (E-commerce News)

　　Cross-border newsletter

　　10. Shanghai Customs Cross-border E-commerce B2B Export Pilot Company Orders Soar on the First Day

　　On September 1, Shanghai Customs launched the pilot work of "cross-border e-commerce B2B export", marking the Shanghai Port's new journey of cross-border e-commerce trade with a large-scale "selling the world". Wang Wenjiang, head of Shanghai Yida International Logistics Co., Ltd., said, "On the first day of the new cross-border e-commerce B2B policy, we have received a total of nearly 300 export orders, which is nearly 50% more than usual. The stimulus effect brought by the new policy has been revealed." (E-commerce News)

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