#Laogao E-commerce Newsletter# [E-commerce Evening News on January 21]

Evening News: Pinduoduo: Sales of products related to New Year’s goods festival, 10 billion subsidies increased by more than 138% year-on-year; Tmall Books upgraded the book distribution system; Dingdong Maicai: Wufu’s first day of visits to Alipay mini-program hit a new high; WeMall ShopExpress and Tongtu ERP reached a cooperation; Amazon Malaysia’s new sellers increased by 130% year-on-year in 2021...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Pinduoduo: Sales of related commodities for the New Year’s goods festival, increased by more than 138% year-on-year

1月21日消息，拼多多数据显示，1月6日启动年货节至今，平台“百亿补贴”相关打标商品的销量较去年同期增长逾138%。随着消费者对过节质量要求越来越高，年货消费的成交客单价显著提升。同时，平台异地订单的比例亦大幅攀升，发往三四线城市及乡镇的订单中，高客单价商品占比较去年同期进一步增加，其中不少是年礼，与一二线消费显著趋同。拼多多数据还显示，年货期间，牛羊肉增长势头强劲，拼单量较去年同期上涨超过70%。（电商报）

2. Tmall Book Upgrade Book Distribution System

On January 21, Tmall Books recently announced that it has newly upgraded its book distribution system and jointly developed it with Alibaba's Digital Supply Chain Division and Cainiao to help publishers and publishing companies complete the digital construction of sales channels and the nationwide laying of warehousing and logistics, and help book sellers improve their product lines and reduce the cost of picking up goods and warehousing costs. Guan Nan, head of Tmall's education industry operations, said that improving book circulation efficiency, reducing logistics radius, and reducing distribution costs have become the key. For retailers, the upgraded book distribution system can solve the problem of shipment and assembly. (E-commerce News)

3. Dingdong Maicai: The number of visits to Alipay mini-programs hits a high on the first day of Wufu

According to the news on January 21, Dingdong Maicai said that on the first day of the Five Blessings, the number of visits to Dingdong Maicai Alipay mini program hit a record high, far exceeding the same period last year. The limited 50% off pre-made New Year dishes have been sold out. At present, Dingdong Maicai has increased its supply of popular pre-made dishes for New Year’s Eve dinner. It is reported that the "Five Blessings New Year's Eve Dinner" pre-made dish set meal is Dingdong Maicai's main event during the New Year's Five Blessings. It not only includes north-south flavors such as Eight Treasure Rice and Butterfly Pork, but also includes traditional Kung Fu dishes with complex cooking techniques such as "Buddha Jumps Over the Wall". (E-commerce News)

4. Ele.me launches business closure protection policy for 2022 Spring Festival

According to the news on January 21, Ele.me issued a notice saying that during the Spring Festival, if merchants need to return home for the holiday, they can use the 7-day Spring Festival closure launched by the platform to protect their rights. As long as they are set up according to the correct method, it will not affect the store's rating and monthly sales. The Spring Festival business closure protection period is from January 31 to February 6, a total of 7 days, which is applicable to all Ele.me merchants. Ele.me also reminds merchants that the quota for the Spring Festival closure will not occupy the merchant’s original 30-day quota per year, but it must be used during the Spring Festival closure protection period and will automatically expire after expired. (E-commerce News)

Internet news

5. 2021 express service satisfaction announced: SF Express, JD.com and Postal rank among the top three

According to January 21, today, the State Post Bureau held a regular press conference for the first quarter of 2022 to report the results of the 2021 express service satisfaction survey and time limit and on-time rate test. The express service satisfaction survey shows that in 2021, the overall satisfaction score of express service was 76.8 points, of which the public satisfaction score was 83.7 points, and the time limit test satisfaction score was 69.9 points. The express service brands that ranked among the top 5 in overall satisfaction and public satisfaction scores are: SF Express, JD Express, Postal EMS, ZTO Express, and Yunda Express. (E-commerce News)

6. Youzhe: WeChat mini program products have supported mini program link sharing

On January 21, Youzan recently issued a notice saying that WeChat mini program products currently support mini program link sharing, and also support distributor promotion and acquisition of customers. It is suitable for micro-mall, Youzan Chain·Standard Edition, Youzan Chain·Flagnitional Edition, Youzan Chain-E-commerce Solution Store. According to reports, WeChat recently launched the mini program linking capabilities for mini programs, which complements the current scenario needs of mini programs to promote in scenarios such as Moments, group chats, and public accounts. Youzan WeChat Mall currently supports this capability, and can use mini-program links to promote in scenarios such as product sharing and distributor sharing. (E-commerce News)

Cross-border newsletter

7. WeMall ShopExpress and Tongtu ERP reach cooperation

On January 21, recently, WeMall ShopExpress and cross-border e-commerce software brand Tongtu ERP officially reached a cooperation. The two parties will work together to further solve the operational efficiency problems encountered by sellers during the construction of the website and going overseas. It is reported that in this cooperation, WeMall ShopExpress integrates traffic diversion, website building and operation as a full-link digital overseas solution, combined with cross-border e-commerce full-process, one-stop, automated management tools such as product procurement, product management to orders, shipment, warehousing, logistics, after-sales statistics reports provided by Tongtu ERP, can solve merchants' business pain points in product processing, order synchronization, management efficiency, inventory statistics, store operations, logistics procurement, financial reconciliation, etc., and improve the refined operation capabilities of independent website merchants. (E-commerce News)

8. The number of new Amazon Malaysia sellers increased by 130% year-on-year in 2021

According to the latest data on Amazon’s global sales, in 2021, the number of new sellers from Malaysia in the Amazon global market increased by more than 130% year-on-year. Currently, there are about 2 million Amazon third-party sellers worldwide, and products from third-party sellers account for more than half of all products sold in Amazon stores. (E-commerce News)

9. Amazon will release its fourth quarter financial report for 2021 on February 3 local time

According to reports on January 21, Amazon announced that it will release its fourth quarter financial report for 2021 on February 3 local time. After the financial report is released, Amazon will hold a financial report meeting at 2:30 pm Pacific time on February 3 to interpret the financial report results and answer questions from analysts. (E-commerce News)

10. Indian beauty e-commerce Purplle completed D1 round financing of over US$34 million

According to VCCircle, Purplle, a beauty e-commerce platform headquartered in Mumbai, India, recently completed a D1 round of financing of more than US$34 million, with the company's valuation exceeding US$700 million. As part of the transaction, Purplle will allocate 5,698 D1 series mandatory convertible preferred shares at an issue price of Rs 459,041 per share. The total amount of Series D financing will reach US$140 million after the transaction is completed. The newly injected funds will be used to open offline stores, acquire DTC brands and content marketing. Purplle CEO Manish Taneja revealed that the company is expected to achieve revenue of US$94 million in fiscal 2022, achieving 90% year-on-year growth. (E-commerce News)