As the proportion of its users increases, traffic is getting better and better. Therefore, many stores choose to open stores on Taobao to market their products. In fact, the traffic on Taobao’s homepage is very large and very wide. I believe that many sellers are eyeing the traffic on the homepage, but how can this piece of fat be eaten into their mouths? If you want to obtain traffic on the homepage, we must first understand some characteristics of the homepage.
1. Characteristics of home page traffic
1. The explosiveness of homepage traffic is very strong, and some industries can even reach one million.
2. Although the homepage traffic is very large, it is also very unstable. The traffic comes and goes quickly, and it may even experience a cliff-like decline.
3. There is a difference between home page traffic and search traffic. Search is the traffic brought by people looking for products, while home page is the traffic brought by people looking for products.
4. If you want the homepage traffic, you will have higher requirements for your baby's click-through rate, popularity, production, store weight, and comprehensive indicators.
5. Once a store violates the rules, the system will immediately clear the homepage traffic, and it will be difficult to operate it later.
2. Home page baby display features
If you carefully observe the Taobao homepage, you will find that it has many sectors.
Here we are mainly divided into three major sectors: paid, free and active.
1. Payment: The payment on the home page mainly includes Taobao experts and direct train hot.
2. Free
A. It is easier for the main image to display babies within 25 seconds to go to the homepage. The main image and the cover of the video must be consistent.
B. Taobao will select babies based on the user's footprints. Babies that have been viewed by users will usually appear in your guess.
C. Favorite and purchase or purchased store treasures will be more likely to be recommended to users.
D. There is also a chance to appear on the homepage if you match the same store.
E. Users with naughty value above 1,000 can become super members, and the chances of super members being interested in buying supplies on the homepage are also very high.
3. Activities
We can sign up for some activities such as Taobao rush shopping, Juhuasuan, Taobao Xinxuan, etc., but we can't do it ourselves to let the baby go to the homepage. So our main offensive position is the homepage of Taobao.
3. What kind of baby can be uploaded to the homepage?
1. Shop
A. Most Taobao stores have 7 levels, and some small industries only have 5 floors. Those with store levels above 3 floors are waist sellers. Babies who can access the homepage are mostly above 3 floors. If a store below 3 floors has been listed on your homepage, it may be because you have collected this baby and purchased it, or have browsed it many times. Therefore, in normal times, we need to maintain the store level. Sometimes we do some activities, drive through trains or be a Taobao customer, not for profit, but more for improving the store level. But we should pay attention that maintaining the store level requires stable and real and effective data.
B. After experiencing false transactions or false sales penalties, it is difficult for blocked stores to get started on Taobao homepage.
C. The store dynamic rating should be higher than the average level of peers. Try not to have disputes, refunds, complaints and reports, as it is easier for gold medal sellers to go to the homepage.
2. Products
A. Basic sales
The basic sales of babies on the home page are generally very high. Small and medium-sized sellers cannot compare to those with babies with sales of 10,000 or 20,000 yuan. However, to be on the home page, our basic sales of babies must also reach about 30-50.
B. Click rate of main image
The main picture of the baby is very important. The quality of the picture should be high. Avoid dark colors, few borders or no borders. The click rate should be above 1.5 times the industry average, and it is best to have uniqueness.
C. Add to favorites
Just be more than the average of the peers. At the same time, you should observe the treasures in the same industry on the homepage and their collection and purchases.
D. Pit output
a. Traffic product list
Find products from the same industry in the product store list, use the order number x customer unit price to calculate the average output value of the peers, compare it with your own treasures, and then you can do it if you are higher than the peers' output.
b. Conversion rate
Compared with the conversion rate achieved by search, the conversion rate of the standard product industry reaches 1/3 of the search, and the conversion rate of the non-standard product industry reaches 0.3-0.5 times the search.
As the saying goes, only by knowing yourself and others can you win every battle. Only by understanding the traffic characteristics of the homepage can merchants better obtain useful traffic and sell their products.
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