How to do Taobao promotions to achieve twice the result with half the effort, 5 major problems need to be solved!

　　Taobao promotions are a common marketing method in e-commerce operations, but if the promotions are not done well, it will not only not lead to an increase in sales, but will instead hurt the store itself. If the promotion can be used reasonably, it will naturally not affect the customer's purchase at the end of the promotion. Any Taobao store will conduct promotions appropriately, and when conducting promotions, it can also bring more traffic and conversions to the store, and accumulate more old customers. So do you know what principles you need to follow when conducting Taobao promotions? What problems need to be solved to bring efficient conversions to the store.

　　1. From the perspective of Taobao, what do you want to promote Taobao?

　　What Taobao wants is sales. Looking back at the data released on Double Eleven and Double Twelve every year, it is constantly growing. Taobao has also proved to everyone that Taobao’s power is powerful and should not be underestimated.

　　Taobao’s sales are an absolute indicator, which can reflect the difference in the data this year and last year. Taobao’s sales comparison is a peak comparison, which is particularly eye-catching and feels like a dugu Qiubai. If sales are reflected in indicators, they are attention and UV access. If you, as a merchant, can use this Taobao gimmick to promote, then your daily traffic will naturally be low.

　　2. Promotions if you can’t sell it

　　Many times Taobao sellers usually choose to continue promotions when their products are not selling well. But in the long run, it will lead to a problem: if the sales are not good, the sales will not be so. This will lead to a vicious cycle and the store will hurt itself. If you want to change the Taobao store and hurt yourself, you must change the frequent promotions and change people's dependence on promotions.

　　3. How to reduce the harm to brands and products on Taobao promotions

　　Don’t get Taobao promotions easily, you can get a low price just because you have done something yourself. The first type is to use members, and only high-level members can enjoy discount promotions. The second type is to win discounts by playing games, so that customers will think that it is for some special reason that they can buy products at discounted prices. The third type is that major events cause the store to promote, such as anniversary celebrations, European Cup, Chinese team wins the championship, etc. Often, this kind of passive promotion is easier to achieve promotional results and does not harm long-term brand establishment.

　　4. Taobao promotional gameplay

　　Taobao promotion has these sales figures, which can be shown through centralized development. Specific practices will increase the overall sales of the website and vigorously increase activities. The gameplay of Taobao promotions cannot be very single. There are still many ways to play promotions after limited time, limited quantity, price limit, etc. If Taobao promotions want to increase sales, they cannot just work in one direction. Sales are equal to the number of purchasers multiplied by the average customer price, so if you want to increase sales, you can start with the number of purchasers and the average customer price. The number of purchasers can be related to accessing UVs and purchasing conversion rates. If it is a brand, it is not recommended to build it for a long time, and it is impossible to create a noble brand at a relatively long time discount.

　　5. When is the best time for Taobao promotions

　　When customers purchase a certain item, some will choose to buy it immediately, and some will add it to the shopping cart before buying it. For customers who buy immediately, the product's advantage and selling point impresses the customer. If customers who do not pay immediately after the additional purchase, most of them will exceed the budget at this time, so the promotion method will be adopted to promote customers' purchases. There is also promotion at critical moments. For example, if the competition is very fierce, all the skills are used, but they still do not surpass their competitors. So you might as well use promotions to grab sales at this time. Taobao stores choose the right time to attract a large amount of traffic, thereby driving the store sales to further increase.

　　In fact, if you want to make a store promotion successful, you have to plan and budget before the promotion, then promote and monitor during the event, reflect and summarize after the promotion, and do your best to do this promotion throughout the process.