There is one very important thing in store operations, that is, baby search ranking. If you want the baby to be ranked in the search, the baby's title plays a very important role. How to write an attractive title is crucial, but it is also a headache for operations. If the title is not attractive enough, then there will be no effective clicks and the store sales will not be improved. Today, the editor will share with you how to choose words and write titles.
When we don’t know how to choose words in our operations, we can check out the titles of the treasures in the same category and imitate them. It is imitation, not a complete copy. We need to pay attention to the keyword layout density and check the number of hot searches for keywords so that we can write a suitable title.
Find competitors for the same type of purpose, and this competitor must have a sharp increase in visitor volume and better sales. Observe from the perspectives of visitors, sales, etc. First of all, whether you can achieve the sales of its store, and then look at the source and traffic of the store visitors. Only after finding the data you are concerned about can you clearly know what you are going to do.
As mentioned earlier, the competitors analyzed must be the increase in store visitors, so that keywords with traffic can be discovered. Analysis with the help of a direct train. Enter a word in the traffic analysis of the express train, such as bread service, observe the changes in the data in recent days, and try to choose the observation period as long as possible, so that the data can be observed more stable. Observe the trend of data. If there is a significant surge, it means that the demand for this word is relatively high during this period, and then it is easy for the baby to do it.
So how do you find these big index keywords that have soared? Or you still need to use our direct train to choose soaring words, count these soaring words and then put them in traffic analysis to see. If the line chart has a clear soaring trend, it means that it is a very demanding word.
In addition to the direct train, there is another tool that is our good friend’s business consultant. There are many word selection tools in the business consultant, and there are free and paid ones, and each tool is worth a try.
Some obvious seasonal keywords, such as short-sleeved, etc., can also bring a large wave of traffic by grasping the time point.
The last one is Taobao’s drop-down box. Both the wireless and PC terminals can collect keywords through the search drop-down box. Now, there is a search keyword in the lower column of the Taobao search box on your mobile phone. This is also a change of facts. These are the keywords that have soared in recent times, and are worth learning from.
There are many users on Taobao, and the keywords are changing at any time. We cannot make baby keywords based on mistakes. We must find words based on users' search habits. Moreover, the words you have recently found have traffic, but there is no index after the popularity. This requires us to organize and summarize in time. Taobao operation is a long process. Only by keeping operation can we see the clouds open, so we need to constantly summarize and learn so that the store can develop smoothly.
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