#Laogao E-commerce Newsletter# [E-commerce Morning News on January 10]

Morning information:

1. The e-commerce GMV of ByteDance's Douyin platform reached US$208 billion last year;

2. Xiaohongshu cancels brand tags to weaken user advertising perception;

3. Shopee and Seeds reached a cooperation;

4. Alipay’s “Five Blessings Collection” has officially started: tens of thousands of people have gathered together quickly;

5. eBay Tag: New USPS prices will be launched on January 22, 2023...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Supermarket: The growth rate of rabbit food sales in the Year of Rabbit is 50 times that of rabbit meat products

According to January 9, in the past week, any product that is tied to "Rabbit" has grown particularly well. The person in charge said that starting from New Year's Day, rabbit food has grown by about 10 times every day, more than 100 times compared with the same period last year. In addition, Tmall Supermarket data shows that during the New Year’s Festival, rabbit heads increased by 240%, rabbit legs increased by 400%, and hand-knitting rabbit growth exceeded 800%. Not only rabbit meat products, sales of Big White Rabbit Milk Candy also doubled year-on-year. The person in charge of the New Year’s Festival of Tmall Supermarket said that consumers can search for "rabbits" in Tmall Supermarket to choose their favorite Year of Rabbit products, and buy them all in one-stop to deliver them to their doorstep. (Financial Circle)

2. Lhasa City launched the 2023 Online New Year’s Festival and more than 30 e-commerce companies participated

According to January 9, it is reported that Lhasa has recently integrated the city's e-commerce industry resources, developed and established a local online mall system, and organized the 2023 Online New Year's Festival shopping activities, mainly targeting sales of home appliances, digital stores, supermarkets, special agricultural real estate, etc. to meet the consumer needs of the people.

Specifically, the event time is from 10:00 on January 8, 2023 to 23:59 on January 28, 2023. The event discount targets are all citizens of Lhasa (including those from outside the city). This event is mainly for merchants to make concessions, and adopts a discount method of direct price reduction. The goods sold are subject to the merchant’s activity price.

The event participation method is: scan the event exclusive code through Alipay to enter the online mall mini program to purchase and place an order, confirm the delivery address and order information, and wait for the merchant to arrange delivery to home or go to the store to pick it up after completing the transaction.

It should be noted that the location and delivery address of the user when placing an order are limited to the Lhasa area, and the order cannot be placed beyond the delivery scope of the merchant; if a refund is required after placing an order, the consumer needs to negotiate a refund with the merchant, and the funds will return as usual after the refund. (Released by Lhasa)

3. ByteDance’s Douyin platform’s e-commerce GMV reached US$208 billion last year

According to reports on January 10, ByteDance's TikTok platform, the total e-commerce transaction volume (GMV) reached US$208 billion (approximately RMB 1.41 trillion), an increase of 76% from 2021. ByteDance's TikTok platform grew its GMV in Southeast Asia more than tripled to $4.4 billion last year. (Interface News)

4. Xiaohongshu cancels brand tags to weaken user advertising perception

According to January 9, starting from January 5, Xiaohongshu will upgrade the Dandelion brand marking component, and the original "brand cooperation logo" is upgraded to "brand marking component". Only by the brand can independently choose to display or not display based on marketing demands. Simply put, if the brand is willing, the blogger's report notes will no longer display the "cooperation bid".

It is worth mentioning that before January 5, dandelion notes that have been released and have not been released will no longer display brand cooperation logos by default. This shows that Xiaohongshu is further weakening users' perception of advertisements and giving users an experience closer to ordinary notes. (New list)

Internet news

5. Popular Chinese stocks closed up and down on Monday

According to news on January 10, popular Chinese stocks closed in a mixed manner on Monday. At the same time, Shangmax Technology fell by more than 34%, Zhifu Financing fell by more than 22%, Xunniao Software fell by more than 19%, Fulang Group fell by more than 17%, Yunji fell by more than 15%, Jinyang Education and Yixian E-commerce fell by more than 12%, Taihecheng Medical fell by more than 10%, Tuniu, Yale Technology, China Net Loading Line, and ATA companies fell by more than 9%, Jianzhi Education fell by more than 8%, Gaotu fell by more than 6%, Xinyang, Lanting Jishi, Zhihu, Bilibili, Dunxin Finance, Kingsoft Cloud, Shuidi Company, etc. fell by more than 5%. (Sina Finance)

6. Alipay’s “Five Blessings Collection” has officially started: Tens of thousands of people have gathered together quickly

On January 10, the 2023 Year of the Rabbit Collection Five Blessings event officially started today at midnight and will last until 22:00 on January 21. The lottery will be drawn at 22:18 on the same day, and you can get 500 million yuan in cash red envelopes. The gameplay this time is similar to before, with AR blessing scanning, AI New Year pictures, Ant Forest, etc. continuing to be retained. It is worth noting that as of the time of publication, tens of thousands of people have collected all five blessings and can wait for the lottery to be drawn. I have to say that these friends are so fast. (Quick Technology 2018)

7. Pico VR affiliated companies under Douyin invest in venture capital partnership

According to the news on January 9, Tianyancha App, recently, Qingdao Tongge Phase 1 Venture Capital Fund Partnership (Limited Partnership), a partner has added a Pico VR affiliated company under TikTok, Qingdao Xiaoniaokan Technology Co., Ltd. and Ningbo Taiqi Equity Investment Partnership (Limited Partnership); at the same time, the investment amount of the company increased from about 556 million yuan to about 758 million yuan. Information shows that Qingdao Tongge Phase I Venture Capital Fund Partnership (Limited Partnership) was established in May 2022. The executive partner is Qingdao Tongge Venture Capital Management Co., Ltd., whose business scope includes engaging in equity investment, investment management, asset management and other activities with private equity funds. In addition to the executive partner, its partners also include Goer Co., Ltd., Shanghai Mihayou Tianming Technology Co., Ltd., and Sanqi Interactive Entertainment Network Technology Group Co., Ltd. (Tianyan Check)

8. Morgan Stanley maintains Meituan’s “increasing holdings” rating target price of HK$230

On January 9, Morgan Stanley issued a report stating that it would raise Meituan’s target price from HK$180 to HK$230 and maintain its rating as “increase in holdings.” The bank said that as the company's core business profitability improves and new measures are taken to optimize costs, the company will have strong growth performance. The bank said that Meituan's entry threshold is relatively high, and with its compound annual growth rate of core revenue from 2022 to 2025, it has a strong management execution, so the bank continues to be optimistic about Meituan's leading position in the local service market. However, the bank said that the removal of Meituan from its preferred list is mainly due to its relatively high valuation, competition from Douyin to join the store, and the recent haze of potential shareholders selling off after Tencent's share issuance has not been resolved. As of the close of January 9, Meituan closed at HK$180.6, down 1.15%, with a total market value of HK$1.12 trillion. (Glonhui)

Cross-border information

9. eBay Tag: New USPS price will be launched on January 22, 2023

eBay provides the latest information on the upcoming USPS shipping charges, the fees sellers must pay when using their eBay tag shipping solutions. In the fall of 2022, USPS announced new rates for 2023, with the average retail price of USPS-first mail rising by 5.5% and the average retail price of USPS-first mail courier service rising by 6.6%. In addition, USPS will increase the average retail rate of USPS first class package services by 7.8%, and the USPS retail ground price will increase by 6.4%. All these USPS rate adjustments will take effect on January 22, 2023, when peak rates for the past holiday seasons of the U.S. Postal Service will end. (ENECNEWS)

10. Shopee and Seeds reach cooperation

On January 9, media reported that Shopee cooperated with Seeds, a seed fund under Indonesian robot consultant application Bibit, to launch the "mutual fund investment" and "smart investment" functions, which users can access directly through the Shopee application to meet their financial planning needs. At the same time, Seeds also provides users with a variety of mutual fund options based on their risk profile, including money market mutual funds, bond mutual funds and stock mutual funds. (Yi Shangxun)