#Laogao E-commerce Newsletter# [November 26 E-commerce Evening News]

Evening information: Taobao announced the schedule of Double 12 promotions; Douyin e-commerce announced the rules of Douyin Goods New Year’s Festival activities; iMedia: In 2021, 72.4% of netizens in China bought snack food through comprehensive e-commerce platforms; Shopee launched the one-click automatic advertising delivery function; European fashion e-commerce MIINTO officially launched the Chinese version of the APP...

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E-commerce newsletter

1. JD.com’s enterprise business launches a special zone for anti-cold and freezing

On November 26, JD.com's business recently launched a special zone for anti-cold and freezing to help companies "prepare for" winter cold prevention. In addition, based on integrating professional products, JD.com's enterprise business helps enterprises solve the problem of issuing cold-proof materials through an intelligent procurement management platform and enterprise-level supply chain and achieve unified management. Enterprises can freely choose multi-point simultaneous delivery, multiple procurement centralized delivery, one-time procurement and batch delivery, etc., etc., which are suitable for their own delivery methods. In response to large volumes and special delivery addresses, JD.com's corporate business can also customize performance methods to ensure delivery efficiency. (E-commerce News)

2. Taobao announces the schedule of Double 12 promotion

According to November 26, Taobao recently released the "12.12 National Taobao Festival" promotion schedule. The specific time is as follows: Taobao event time, the warm-up period is from December 7 to 11, and the sales period is from December 12 to 14. Tmall event time, the warm-up period is from December 9 to 11, and the sales period is from December 12 to 14. In terms of cross-store reduction efforts, every 199 yuan to 25 yuan on Taobao and every 200 yuan to 20 yuan on Tmall. It is understood that on November 24, Taobao App has been updated to the logo of Double 12, becoming a heart of love, and the preheating of Double 12 began. (E-commerce News)

3. Douyin e-commerce announces the rules for Douyin Goods New Year’s Goods Festival

According to November 26, Douyin e-commerce recently announced the Douyin Goods New Year Festival activities rules. According to Wei Wenwen, president of Douyin e-commerce, this Douyin Goods New Year Festival will use two major strategies to focus on strengthening the core direction of Douyin e-commerce in making "good goods" and "good brands". The gameplay of the big promotion is divided into two categories. One is a multi-platform gameplay aimed at gathering popularity and enhancing the atmosphere of New Year goods, and the other is a multi-gradient activity gameplay aimed at helping partners' product sales explode. Among them, the platform gameplay includes the list of New Year’s goods hot products, the subsidy for New Year’s goods festival of 10 billion yuan, live broadcast fission red envelopes, etc. (E-commerce News)

4. Suning.com launches "Easy to Warm Winter" charity activity in offline stores across the country

November 26th news, Suning.com recently launched the 2021 "Easy to Warm Winter" charity event in offline stores across the country, bringing "Winter Warmth" to sanitation workers, couriers, construction workers, etc. According to reports, this event was led by Suning.com’s offline operation headquarters and was launched in hundreds of stores in more than 30 regions across the country. Starting from November 22, you can get free heating supplies such as hot water, baby warming, hot water bags, etc. from Suning.com stores, and there is also a special seating area to rest and avoid the cold. (E-commerce News)

Internet news

5. iMedia: 72.4% of Chinese netizens bought snack food through comprehensive e-commerce platforms in 2021

According to the news on November 26, iiMedia Research data shows that the main channels for Chinese netizens to purchase snack food in 2021 are comprehensive e-commerce channels, supermarkets and shopping malls, accounting for 72.4% and 71% respectively; followed by traditional channels, convenience stores, snack food stores, and community e-commerce channels, accounting for 53%, 43.6%, 39.8% and 32.3% respectively. In addition, 19.8% of netizens said that live streaming channels (Tik Tok, etc.) are also the main channels for purchasing snack food. (E-commerce News)

6. ByteDance affiliated companies apply for registration of the "ByteChat" trademark

According to news on November 26, Tianyan Check information shows that recently, Beijing ByteDance Network Technology Co., Ltd. applied to register the trademark "ByteTea" and "ByteTea" with international classifications: beer and beverages and convenience foods. The current trademark status is all under application. (E-commerce News)

Cross-border newsletter

7. Shopee's online advertising automatic delivery function

According to November 26, Shopee recently launched the smart advertising delivery function. After users set their budget, they can activate and deliver it with one click. It is reported that after turning on this function, the system will select the 10 products with the most advertising potential and explosive order potential based on the product's past sales/sales/added purchases/views and other indicators, and enable automatic advertising. Sellers on Shopee can already use WeChat to pay for the top-up advertising money, which is suitable for markets such as Singapore/Malaysia/Philippines/Thailand/Vietnam/Brazil. (E-commerce News)

8. Yunnan Province completes its first cross-border e-commerce "9810" export business

On November 26, a batch of plastic packaging bags worth about RMB 165,600 recently declared by Kunming Lexun E-commerce Co., Ltd. successfully arrived at the overseas warehouse after successfully completing the document declaration and procedures in Kunming Comprehensive Bonded Zone by the cross-border e-commerce B2B export model. This marks the successful completion of the first cross-border e-commerce "9810" export business in Yunnan Province. It is understood that the "9810" model refers to a cross-border e-commerce model in which domestic enterprises first export goods to overseas warehouses through cross-border logistics, and then deliver them from overseas warehouses to overseas buyers through cross-border e-commerce platforms. (E-commerce News)

9. European fashion e-commerce MIINTO officially launched the Chinese version of the APP

November 26th news, European fashion e-commerce MIINTO was officially launched recently, launching a Chinese version of APP, website and WeChat mini program to create a zero-time difference overseas shopping experience for Chinese consumers. After users select products, they can place an order through WeChat or Alipay. In addition, in order to welcome the upcoming "Black Friday", MIINTO will start the Black Friday carnival and launch free shipping for all venues at 11.23-11.30. (E-commerce News)

10. Latin American e-commerce Mercado Libre receives US$375 million in financing

According to foreign media reports, Latin American e-commerce Mercado Libre recently received a financing amount of US$375 million from Citibank to expand its loan capacity to buyers, small sellers and corporate sellers in Brazil and Mexico. The financing was obtained through its Mercado Crédito division, and the agreement will last for two years, the companies said in a statement. Of these, US$150 million will be used in the Mexican market and US$225 million will be invested in the Brazilian market. It is understood that in the third quarter of this year, Mercado Crédito's investment portfolio exceeded US$1.126 billion and the number of loans reached 24.5 million. (E-commerce News)