What is the difference between e-commerce operation and community operation

　　The latest news is that Taoxianda, which focuses on one-hour delivery of fresh food department stores, is currently fully deploying community e-commerce. It has opened 113 cities and launched 356 stores. It is understood that these stores include the renovated RT-Mart store, Hema, Sanjiang Shopping Supermarket, Hexiaoma and some other traditional offline supermarkets.

　　So why are more and more traditional e-commerce companies now starting to deploy offline community e-commerce? The difference between the two is very prominent. Let me introduce to you what are the differences between e-commerce operations and community operations?

　　The differences between e-commerce operations and community operations are as follows:

　　1. The people you face are different

　　Community operations face people in the community, and e-commerce operations mainly involve users on the product platform;

　　2. Different ways of operation

　　Community operations are directly aimed at users, while e-commerce operations are operated through virtual means;

　　3. The core of operations is different

　　Core work items for community operations: attracting new products, retention, and promotion, while e-commerce operations are operated through effective promotion methods, etc.

　　Community operations will plan some activities to improve corresponding data indicators, and continuously propose product optimization solutions through the analysis of operation data and the collected user feedback to achieve product iteration.

　　E-commerce operations were initially defined as the construction of e-commerce platforms (enterprise websites, forums, blogs, Weibo, shops, online direct sales stores, etc.), the optimization and promotion of search products, the maintenance and reconstruction of e-commerce platforms, and the research and development of network products, from back-end optimization to serve the market, to creating an execution service market and creating a market.

　　4. Different ways of operation

　　The focus of community operations is content output, interaction between users, including event operations.

　　The focus of e-commerce operations is how to attract consumers to purchase and purchase twice, and to stimulate consumers to share and spread their products.

　　Different focus. But the operational skills are roughly consistent. User-centered! Pay attention to user data analysis and marketing management!

　　The above 4 points introduce the differences between e-commerce operations and community operations from four aspects. It is obvious that community operations are a major trend, and community operations are operated based on traditional e-commerce operations. E-commerce operations choose Laogao e-commerce district to help you achieve e-commerce success.