With the rise of e-commerce platforms, competition is getting bigger and bigger, Taobao is a store opening platform that many small and medium-sized sellers like! So can you increase the sales of store products by opening a store on Taobao? In fact, it is not. Opening a store on Taobao is full of minefields, and it will be exploded if you accidentally. Especially small and medium-sized sellers, because they lack sufficient Taobao operation knowledge and experience, they have to step on the wrong side, and the development of their stores has to stop here. There are several Taobao operation minefields below . I wonder if you have encountered them?
1. Low sales volume only knows how to reduce prices
There are still many sellers who cannot sell their products. They start to lower their prices when they see that their babies’ prices are higher than others, but their sales have not increased and they continue to lower their prices. The sales are still on the spot and repeating the cycle, which has caused them to have difficulty in capital turnover.
Nowadays, Taobao is ineffective in fighting price wars, especially small and medium-sized sellers. They are relatively weak in their own strength and do not have an advantage in cost. If they even go to price wars, they will only cause them to be covered in bruises. Only by doing a good job in the store’s internal strength, laying a good foundation, ensuring product quality, having a good service attitude, and establishing a good reputation can there be a way out.
2. I believe that spending money to drive a direct train can increase the natural traffic
It is not possible to increase the natural traffic by driving. If you drive blindly and burn money, the only way to increase the traffic through traffic will be to increase the natural traffic, and the natural traffic will be pitifully less and the losses will be greater.
The natural traffic depends on the store’s situation and the basics of the product itself, and has no direct relationship with the express train; the overall data of the express train only affects the search engine and indirectly affects the distribution of natural traffic. What it only plays a role in drainage, and what we need to do is to pay attention to the optimization of each data of the express train.
3. Optimize the details page without traffic or conversion
Most sellers who encounter problems with no traffic or conversions will blame the details page, so they continue to optimize the details page. As a result, the traffic and conversion may not be improved, so they will learn from other people's details pages.
When we optimize the details page, the first thing we need to consider is whether it is suitable for our own babies, whether it can express the seller's needs, and whether it can arouse their desire to buy. Everything must start from our target group. We are doing it for them to show it. Only when they are satisfied and conform to their thinking can they be a good details page.
4. Promote popular keywords as soon as you start
The choice of keywords is very important for every e-commerce platform because it is related to our clicks and traffic. Many small and medium-sized sellers are hitting a wall here because they have a lot of traffic to big words and directly use big words to promote them from the beginning. You have no advantage, so what can you use to compete with big sellers? Therefore, small and medium-sized sellers should not blindly learn TOP merchants to promote big and hot words. Only the precise keywords that suit you the most are the best!
Taobao operation is very important for small and medium-sized sellers. If you don’t understand the basic Taobao operation, then the possibility of a good store is not very good. Therefore, we must understand the basic knowledge of store operations and understand the mistakes others have made in store operations. Only in this way can we successfully avoid falling into the minefield!
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