This year's Alibaba Mama 618 e-commerce marketing solution, 9 words are simply summarized - new gameplay, new functions, and new rights.

　The core of this article is to explain the burst curve of search traffic, which is to simplify complex things. Below are some logical analysis and principle analysis, as well as recent practical cases.

#Laogao E-commerce Newsletter# [May 25th E-commerce Morning News] 1. Alipay’s first “future pharmacy” opened in Zhengzhou: it can be paid with face-scanned payment and no deposit to rent equipment; 2. China’s chain convenience stores finally exceeded 100,000, but the rental cost increased by 18%; 3. Alipay Huabei is also open to financial institutions to share its own traffic; 4. The online drug trading market has developed rapidly and the transaction scale has reached 6.1 billion; 5. Tencent: Investment “bad reviews” have caused a lot of controversy, and if it does not match the principle, they will negotiate to withdraw shares; 6. Meituan Taxi obtained a Wenzhou online car-hailing license...

#Laogao E-commerce News# [E-commerce Evening News on May 24] 1. Community retailer "Meike Convenience" received nearly 10 million yuan of angel round financing from Panda Capital; 2. JD.com and iFlytek launched the "Jingfei Plan" to jointly build AI "Sound Dynamic" marketing; 3. The detection rate of children's products failed on 13 e-commerce platforms exceeded one quarter; 4. Alibaba Cloud partners' revenue growth rate exceeded 200%, about twice as much as Alibaba Cloud itself; 5. The founder of Rape Comics led the team to Dong Cunrui Martyrs Cemetery to apologize and review; 6. Didi Takeout announced that it will be launched in Nanjing on June 1...

As Taobao’s competition becomes increasingly fierce, many merchants say that Taobao is becoming more and more difficult to do, and that Taobao is no longer the same as before! In fact, Taobao is very competitive. After all, some people have made money on Taobao, so a large number of people have emerged to enter the Taobao industry! In fact, Taobao is not easy to do. The most important reason is that your store has no traffic. Many people are waiting for Taobao to bring traffic to their stores, which is not feasible. We must do a good job in order for Taobao to bring us traffic.

From 2017 to 2018, from the initial single content delivery to the overall content planning and layout, it has shown that content marketing is not short, flat and fast. From planting grass (changing consumer perception to deepening consumer perception) to growing grass (fully covering consumer consumption links and fully exposed), it all shows that content marketing is to occupy the market in a long-term way, which is more durable and latent. And where are the consumers? Which consumers are more suitable for our store? This requires understanding the crowd portraits of the store/brand while also understanding the crowd portraits of each content channel.