Revealing: How does the express train drive natural search to create an explosion curve?

　　The core of this article is to explain the burst curve of search traffic, which is to simplify complex things. Below are some logical analysis and principle analysis, as well as recent practical cases.

　　Natural Search

　　1. How search works

　　①Search is a main verb. The buyer needs to actively enter a certain keyword or click on the keyword recommended by the Taobao system, and then enter a multi-baby display page. There will be many different treasures on this display page, and their differences will be reflected in the product sales, pictures, and titles.

　　② Buyers will click on their favorite product based on these factors, thereby generating a click on this keyword.

　　③ After clicking to enter the baby page, the buyer will look through the main product picture, buyer show, ask everyone, get a bad review, etc., and then generate a stay time, and will also decide whether to consult customer service based on your shopping habits.

　　④If the buyer is not particularly satisfied or wants to take a look, a collection or additional purchase may be generated here, which is convenient for comparison and continue to look for better products.

　　⑤If a conversion occurs in the end, it means that in this word, the buyer recognizes your product.

　　All the operation details in this shopping logic are scoring content, and any of them fails to score may cause the buyer to turn around and leave! Only Alibaba knows what to score based on. A few years ago, I heard that there are more than 200 assessment indicators for baby weights. We don’t have to think about what these indicators are, because we only require conversion.

　　2. Factors that affect search ranking and the weight of each factor

　　①Title

　　We mentioned above that search requires buyers to actively enter keywords, so can this keyword find your baby? Or can your baby be displayed in this keyword? The basic requirement is that you have this word on your title. If you don’t even have a search display, how can you give you a chance to make a deal? As a banner for search, the title is important!

　　②Click count and click rate

　　Two data metrics will be generated when clicking behavior: click volume and click rate. On the same page, the number of times the baby is viewed by the buyer is the same. If clicks are generated on your product, your clicks and click rates will be higher than them, and the weight value will increase. The higher the weight value, the higher the ranking.

　　③Main picture

　　If you want to get clicks among many babies, what does it have to do with it? Many people think it is a picture.

　　这里给大家举个例子。我做礼服的前三年，一直认为点击率等于图片，我甚至相信图片的背景比款式还重要，为此我花了很多心思在拍摄上。不停的和摄影公司沟通拍摄技巧，走在路上发现一处风景都会想着下次可以在这里拍外景。

　　When others go to the shooting company, they throw their clothes over. They just use any model and background. However, when they come to me, they follow the whole process and even guide the model's posture. What's the result? Others sell hot products, but I have no trouble here...

　　Isn’t the picture affecting click-through rate? Of course, but here we often ignore keywords!

　　④Crowd

　　Regarding the issue of the revision of the express train, everyone knows what has been changed: First, there is a crowd behind each keyword, and second, the crowd has changed again after the revision. From this argument, we conclude that the core of search is keywords, or the people behind the keywords.

　　If you want to get traffic on a single item, you must find the corresponding group of people based on this single item, and then optimize your pictures based on these groups. Thinking of the previous pursuit of shooting, I still feel that the direction is right now.

　　Standard product: Headphones

　　Which picture is suitable for young people, what age group, gender, white-collar workers or dicks, it is clear at a glance.

　　Non-standard product: dress

　　There are more styles of dresses: students, white-collar workers, goddesses, which occasions are suitable for wearing, etc.

　　3. The essence of search

　　We have done the core of search - keywords, and we also know the factors that affect ranking. Others are doing it, and you are doing it. Why are they ranked high and your ranking low? If you want to compete with them, you must be able to achieve better data than them! The essence is the pitfall and UV value.

　　Pit production : pit production. Each radish has a pit. The bigger the pit, the bigger the radish has! It is a very simple truth to cheat the students. Students sitting in the front row must have good grades (except those who give gifts). If they want to sit in this position all the time, they must have higher scores than the ones behind in every exam to be firmly at the forefront!

　　UV value : How much can a visitor bring? Formula = Payment amount/visitor. If you spend the same time solving math questions with different scores, I will definitely do the questions with high scores first, because this can improve my test scores and improve my ranking.

　　4. The relationship between natural search and traffic

　　The higher the search ranking, the greater the traffic, and the more likely it is to bring more conversions. All our efforts are not to be good at pictures, but to hope to convert this part of traffic through pictures. If the conversion rate is not enough, we will optimize the product's first screen: including main picture, price, buyer show, discount information, activities, sales, etc.

　　Direct train

　　1. Working principle of the express train

　　① If we want to promote a certain baby, we will set the corresponding keywords and baby titles for the baby;

　　② When the buyer enters keywords on Taobao to search for products or searches according to the treasure category, the treasures we are promoting will be displayed;

　　③If the buyer searches through keyword or baby categories and clicks on our baby in the direct promotion position, the system will deduct the fees based on the bid for the keyword or category we set.

　　2. The relationship between direct train and search

　　Search and direct trains are two different directions, essentially free and paid. We all like free ones, but there will be no pie falling from the sky. The core of search is keywords, so what is the core of the express train?

　　We searched for "Sippery Women" and came up with the following page:

　　What's next for us? You will click on whichever you like. The data in the background: display +1, clicks +1, click rate increased year-on-year.

　　If the core of search is keywords, then the core of the express train is click rate. Because no matter the purpose of your direct train operation is to measure models, improve account weight, do ROI, increase sales volume, etc., the premise is click rate.

　　The essence of search is the production and UV value, which is the output value after all, but you will think about it and find that the express train also has output value! The picture below was an example when I wrote about the direct train driving natural search, which was very obvious!

　　How to drive search through the express train

　　Return to the core of search: keywords!

　　How to show the express train? Keywords!

　　Keywords can be added to the express train, and search is a word that actively enters the store. If an agreement can be reached, what will be the effect? If the force is used in one place, can it drive natural search?

　　Thinking: What is search? Visitor! Put it in the direct train and it will be clicks! Pit production and UV value are output.

　　Purpose: Search visitors continue to rise.

　　At this moment, if the same word is the number of clicks on the express train is increasing, the output value is also increasing, and your search is also maintaining this trend, combining the two swords! The curve above is given by the backend of the express train. Does this curve fly together?

　　How long does it take to fly? A hot product can explode in 5-10 days, so can we make it even if we make it in 5-10 days?

　　Case 1:

　　Case 2:

　　Case 3:

　　But here I would like to remind everyone that if some core essential content is not done well, just use this method to practice it, and it is very likely that it will not succeed.