A fake item lost four times the consumption. Alibaba sued three fake stores in a row in half a year
How much will e-commerce platforms lose when an online store sells a fake product? A study shows that after consumers buy a fake product, their consumption on the platform will drop by nearly 4 times. Not wanting to take the blame for the counterfeiters, Alibaba has sued the counterfeit store to court many times. Recently, Alibaba filed a lawsuit against Xu Moumou, a fake merchant who sold fake Wuliangye wine and his partners in court, claiming 100,000 yuan in compensation and demanding a public apology. On May 9, the People's Court of Songjiang District, Shanghai officially accepted the case and was scheduled to open a trial on June 22.