Laogao E-commerce Daily E-commerce Morning News on May 18

　　#Laogao E-commerce Newsletter# [May 18 E-commerce Morning News] 1. Meituan Tianyuan is suspected of discrimination? Meituan: The employee involved has been fired; 2. Ofo has really changed its name to "Little Yellow Car"; 3. AliExpress has implemented closed brand management for three categories in succession; 4. Ele.me has stopped selling membership cards and will promote super members in the future; 5. Ant merchant bank has released an online merchant support plan, and the interest rate has been lowered and the amount has been increased by 7 billion yuan.

　　1. Meituan Tianyuan is suspected of discrimination? Meituan: The employee involved has been fired

　　5月18日消息，有微博博主曝光了一组疑似美团内部的招聘截图。据图显示，一名为美团田源的人士正在招聘一名产品运营，然而招聘要求却涉嫌“歧视”，引发网友纷纷声讨。17日下午美团也对此作出了回应，称涉事员工已被开除。（来源：辽沈晚报）

　　Comment: Political correctness cannot be challenged.

　　2. Ofo has really changed its name to "Little Yellow Car" and has also enabled a new logo.

　　The bicycle sharing platform ofo today announced that it would change its brand name to "ofo small yellow car". Regarding the name change, ofo co-founder Zhang Siding said that since 2015, ofo users have become accustomed to calling ofo the nickname "little yellow car", and this time, the three words "little yellow car" are officially added to the basic elements of "ofo". At the same time, ofo Xiaohuangche’s official website also announced the launch of the new domain name www.ofo.com and the logo that matches the new brand name. (Source: Tencent Technology)

　　Comment: Quickly modify the user experience.

　　3. AliExpress implements closed brand management for three categories in succession

　　On May 18, yesterday afternoon, Alibaba's export e-commerce platform AliExpress issued three consecutive announcements stating that the platform will implement closed brand invitation management rules for three categories: mobile phone data cable, wedding dress and shoe industry. AliExpress said that the implementation of brand closed management rules is mainly to optimize the industry market, enhance buyers' shopping experience and enhance consumers' confidence in purchasing goods. At present, it is mainly implemented for the shoe industry and mobile phone data cable categories. In the future, the platform will further optimize the management of wedding dress categories and implement closed brand invitation management rules. In addition, AliExpress has closed investment in wedding dress categories since May 9, 2017, Beijing time, and is only allowed to targeted invitations on the platform. (Source: Yibang Power Network)

　　Comment: In fact, this is not the first time that AliExpress has achieved closed brand management.

　　4. Ele.me will stop selling membership cards and will promote super members in the future

　　According to the news on May 18, according to the Ele.me APP, Ele.me has stopped selling its membership cards. Relevant personnel replied that Ele.me plans to promote super members, and after the membership system is changed, the discount will still be well-known among mainstream food delivery platforms. In the future, Ele.me will invest more resources in improving platform operation efficiency, expanding distribution teams and intelligent dispatching systems. (Source: Internet)

　　Comment: Not looking forward. The various membership cards nowadays are basically of little use for most consumers.

　　5. Announcement Bank released an online merchant support plan, and interest rates were lowered and increased by 7 billion yuan.

　　5月18日消息，网商银行通过千牛直播发布了《2017网商扶持计划》。这一新颖的发布方式引来了超过45万商家的收看。该计划将为网商贷款授信提额总计70亿，并将贷款利率平均下调10%-15%。“金融服务应该像及时雨，在用户最需要的时候提供助力”，网商银行拟任副行长金晓龙表示。他相信用科技能让金融显著提高效率，降低成本，更能够重构金融的触达方式，更好地满足小微企业、农村用户的金融需求。截止到2017年1月末，网商银行及其前身阿里小贷服务的小微经营者就超过500万，累计放款金额超过8000亿元，覆盖全国23个省、直辖市和自治区，户均贷款余额为1.7万元。（来源：天下网商）

　　Comment: Only by lowering the threshold for online merchants can we contribute more fresh blood to online merchants.

　　6. Knowledge payment has released new species and recommended "paid communities"

　　On May 18, the paid voice Q&A project Fenda was launched on the "Paid Community" yesterday. This new feature is an attempt to operate the platform KOL community and community, and it is also a further exploration of the "paid content" direction after the first anniversary of Fenda's launch. However, as a test product, the Fenda paid community will adopt an invitation system in the early stage. Through strong operations, the Fenda team will formulate strategies and participate in content operations with each speaker who opens the community. (Source: Sina Technology)

　　Comment: Zhihu has just been launched, follow up after answering.

　　7. Will Alibaba participate in railway mixed-rail reform? China Railway Corporation: Looking forward to deepening cooperation

　　According to the People's Railway News on May 18, on the morning of the 15th, Lu Dongfu, Secretary of the Party Committee and General Manager of China Railway Corporation, met with Jack Ma, Chairman of the Board of Directors of Alibaba Group at the Railway Corporation, and the two sides held talks on deepening international and domestic cooperation between road and enterprises. Lu Dongfu welcomed Jack Ma and his party, fully affirmed the achievements made in cooperation between Railway Corporation and Alibaba Group, and looked forward to the further deepening of cooperation between the two sides. Jack Ma highly praised the world-renowned achievements made in China's high-speed rail development and strongly agreed with the Railway Corporation's ideas on the "dual network integration" of the high-speed rail network and the Internet and asset capitalization management. (Source: Securities Times)

　　Comment: This cooperation is unexpected.

　　8. LeTV's front contraction and transfer of shares of Lazicai.com, which was once led by 180 million yuan.

　　On May 18, in response to the recent online rumor that LeTV withdraws from Lambcai.com’s investment, Lambcai.com officially responded today: At present, Lambcai.com has signed a tripartite equity transfer agreement with LeTV Holdings and Beijing Yuchi Ruide Investment Co., Ltd. in early May. , Beijing Yuchi Ruide Investment Co., Ltd. has become the new shareholder of Lazy Finance. As for the price of equity transfer, Lancai.com stated that the price of equity transfer has increased to a certain extent, but it involves commercial secrets from all parties, so it is not convenient to disclose the specific details. (Source: Sina Technology)

　　Comment: The stall is too big, and one problem is that it is easy to collapse.

　　9. The UAV registration system will be launched today and may be included in the management of the Civil Aviation Management System.

　　According to May 18, starting from June 1, well-known civilian drones with a take-off weight of 250 grams (including 250 grams) must be registered in real name. The Airworthiness Approval Department of the Civil Aviation Administration of China issued the "Regulations on the Registration Management of Real-name System for Civil Unmanned Aviation" (hereinafter referred to as the "Regulations") on May 16, clarifying that drones must complete real-name registration on designated websites before August 31. According to industry insiders, real-name registration is only the first step in strict management. The State Air Control Commission is taking the lead in drafting a specific management regulations for unmanned aircraft flights, which will clearly impose penalties on behaviors that fail to register drones in real-name registration. This regulation is the highest administrative regulation on drone management at the national level and is expected to be introduced in the near future. (Source: Tencent Technology)

　　Comment: Wild growth ends.

　　10. Beijing Unicom cancels roaming fees in advance and fiber optic users can speed up to 100M for free

　　According to May 18, Beijing Unicom announced on May 17 that from September 1, all mobile phones will be cancelled domestic long-distance fees and domestic roaming fees. This is a month earlier than the schedule released by the three major operators. Beijing Unicom announced six major measures to "speed up and reduce fees" on the same day. On September 1, Beijing Unicom will also lower the international roaming fees for 22 countries along the "Belt and Road", launching a day package in 43 countries, and the data fees for 53 countries are within RMB 5 per trillion. (Source: China News Service)

　　Comment: Good news, while it is convenient, many costs will be reduced.

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