On May 24, ZTO launched the "Orange Noda" high-end service product. Coincidentally, other express delivery companies have launched similar services one after another. Does this mean that the situation of service-first in the express delivery industry is becoming increasingly hot?
The first shot of service first aimed at the delivery service.
On the evening of April 20, Cainiao Gougou officially announced that it will join hands with Zhongtong, YTO and Tiantian Express to launch new functions - scheduled delivery services in eight cities across the country.
On the one hand, this service is to meet the diversified needs of some customers in various scenarios; at the same time, regular delivery is also a "benefit" for couriers. That is, avoid the embarrassing situation where the courier delivers goods to the user's home but there is no one at the user's home. Because the business is an additional job, this service requires a 4 yuan regular delivery fee online, and this 4 yuan fee will directly subsidize the service fee to the courier, which will help improve the courier's income level.
In early May, JD Logistics announced the upgrade of the "Jingzhunda" service, shortening the 2-hour appointment delivery time to 1 hour. The upgraded service has been implemented in 30 cities including Beijing, Shanghai, and Guangzhou.
Relevant staff from JD.com said: "Jingzhunda" has greatly improved the accuracy and controllability of time while ensuring the "fast" delivery time, and achieved consumers' customized demand for time.
Suning Logistics officially identified May-June as the "Suning Large-Piece Delivery Star Standard Improvement Month", composing a "five-step service" to focus on creating a five-star experience for users when collecting and returning large items.
It is reported that the "Five Services" specifically includes "Power-to-door connection, cleaning packaging, do not disturb when you come to the door, unboxing and inspecting the machine, and throwing garbage on behalf of others." Among them, "Trade Unit for the Front" means that Suning couriers must notify consumers in advance before each delivery and inform customers of the accurate delivery time. In this regard, a relevant person in charge of Suning Logistics said that in the e-commerce field, a better user experience comes from the full satisfaction of user needs and giving meticulous user care.
On May 22, the launch ceremony of the "timed delivery" of the Jiangsu region of YTO Express was held in Nanjing. Previously, it has been opened in six cities including Shanghai, Guangzhou, Hangzhou, Beijing, Shenzhen, and Chengdu. Users can select the "Timed Delivery" product by calling 95554 and other methods.
YTO Express’s “timekeeping” is to accurately manage the timeliness of express delivery, upgrade from a single standardized service to a customized service, further improve the comprehensive logistics service capabilities, thereby providing customers with a variety of efficient services. For example, instant delivery mainly serves within 3km of the surrounding area of customers, and get it immediately. Customers only need to get it at least 10 yuan to enjoy the fastest express delivery service within 2 hours. If the timeout is not reached, the full refund will be given; the time limit for the same city is to pick it up in the morning and afternoon, and the order is to be cut off at 13:00; the time limit for the inter-provincial time limit is to pick it up today and tomorrow, and the order is cut off at 18:00.
On May 24, ZTO launched the "Orange Noda" high-end service product. It is understood that this service product is a high-end service product launched by ZTO Express to determine the timeliness. Through big data management, all aspects of Orange Noda orders are monitored in real time to ensure the timeliness collection and ensure the certainty of timeliness. ZTO's main time limit is next-day delivery, next-day delivery and three-day delivery. If the express delivery exceeds the promised time limit, ZTO will give the ordering merchant 5 times compensation. After the merchant orders the Orange Noda service, the electronic list will have a clear "Orange Noda" logo, and ZTO will give priority to collecting, transiting and delivering.
This means that the express delivery industry has become one of the fastest-growing industries in today's era, and users' personalized demand for express delivery is becoming increasingly obvious. Therefore, "fast" is no longer the only evaluation standard for e-commerce logistics. Customizing personalized services according to needs is the future development trend of e-commerce logistics.
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