Taobao store weight is very important for a store. High-weight stores can bring a lot of traffic and the store ranking will also move forward. Every time Laogao e-commerce regular meeting, we will hear sellers have such questions during the Q&A stage. The store has been open for several years, so is it more weight than the new store? The answer is definitely not exactly because the store weight depends on optimization.
On the premise of increasing the store weight, we should be clear about what store weight is.
What is store weight?
As the name suggests, the store weight is the overall weight of our store, which is similar to the baby weight, but the store weight is the overall optimization of a store. As long as the store weight is done well, as long as we put the baby on the shelves, each baby will naturally have a ranking and traffic, which can play a great role in the later product optimization.
Taobao weights can be simply divided into the following 6 categories
1. Store core optimization
2. Consumer Protection Series
3. Store Setting Series
4. Store Marketing Series
5. Store drainage series
6. Baby Setting Series
What are the tips for increasing the weight of the store?
1. Modify the title
The main purpose of modifying the title is to improve your search traffic and data. The main purpose of modifying the title is to improve their search traffic data. Many merchants do not know what keywords their title use to attract traffic when making titles, but just do it for the title. Therefore, even if the traffic increases, many Taobao merchants will not pay attention to how much keyword data their title produces.
Before modifying the title, we can determine which keywords need to be modified and which words cannot be moved. The keywords that can be modified are mainly those that do not have any data. Everyone can see it clearly in the business consultant. The keywords that cannot be moved are those with relatively large search traffic, and those with relatively large conversions, and there are visitors every day, so these words don’t need to be modified.
2. Stores participate in activities
Merchants can participate in some official Taobao activities, such as special offers every day, Juhuasuan, etc.
Activity traffic and sales volume increase store weight a big step
With the support of the event, even if the traffic and sales of the free search channel are not so stable, it can ensure that the overall basic sales of the store can be improved relatively quickly.
The improvement of store weight is related to many factors. What we need to do is to continuously optimize the store so that the store weight can rise steadily. For store operations, what we need to do is not just increase the store weight. What we need to do is to obtain traffic.
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