#Laogao E-commerce Newsletter# [February 14 E-commerce Morning News]

Morning News: Alibaba will release its third-quarter results for the 2022 fiscal year in the first session of the US stock market on February 24; TikTok: As of February 8, Bingdundun content related videos have exceeded 8 billion times; Valentine's Day is coming to Ele.me's platform's flower reservations increased by 6 times compared with last year; Amazon's US website has added a "festive theme" advertising email template for brand sellers; Byte's women's fashion shopping website Dmonstudio has been shut down...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Hema: Valentine's Day is coming to online pre-sale of flowers increased by 459% compared with the same period last year

February 13th news, as Valentine's Day approaches, supply increases. Platform data shows that online pre-sale of flowers has increased by 459% compared with the same period last year. Among them, as the main variety of Valentine's Day, rose prices hit the highest in 20 years. It is understood that due to the influence of upstream, rose bouquets have increased to varying degrees by varying degrees due to the price of upstream platforms and offline flower shops, almost 2 to 3 times that of usual. Hema data shows that sales of freesia, tulips and peonies have begun to rise, and it is estimated that by February 14, sales will at least double compared with usual. (Yibang Power)

2. Beijing Suning.com joins major brands to launch air conditioning

According to February 13, today, Beijing Suning.com held a press conference on the 2022 annual air conditioner grabbing for "Spring Birth of Everything and Smart Enjoy New Style". At the press conference, Hao Jia, executive president of Suning.com North Management Headquarters and general manager of Beijing Suning.com, announced that during this air conditioning, there will be a limited-time sale event of 999 yuan for air conditioning every day, and the activities will be increased in terms of mainstream popular models, with top brands starting at 50% off. (E-commerce News)

3. Via was revealed to be back on Taobao in March this year

According to 36Kr, recently, 36Kr learned from multiple independent sources that Viya is seeking a comeback, and may re-start on Taobao as late as March this year. An industry insider told 36Kr that Viya's store will be launched on Taobao and will continue to work in the form of live broadcasts in the future, and the account name and fans will not change. It is understood that on December 20, 2021, the Zhejiang Provincial Taxation Bureau announced the tax evasion case of Viya, and made a tax administrative penalty decision on Huang Wei (Viya) in accordance with the law, recovering taxes, charging late payment fees and imposing a total of 1.341 billion yuan. (E-commerce News)

4. Douyin: As of February 8, Bingdundun content related videos have exceeded 8 billion times

According to official data disclosed by Douyin, as of February 8, the number of users of Douyin who have followed Bingdundun content has exceeded 500 million, and the number of users of "Bingdundun Makeup" special effects stickers has exceeded 6 million. Data shows that since the opening of the Winter Olympics, Bingdundun’s content has continued to rise on Douyin. As of February 8, the number of related videos has exceeded 8 billion times. On the Douyin hot list, Bingdundun has continued to generate 90 hot spots on the list. It is understood that the inheritor of Guangxi's intangible cultural heritage uses bamboo carving skills to make Bingdundun, which has attracted the attention of 160,000 netizens. (E-commerce News)

Internet news

5. Valentine's Day is coming to Ele.me's platform's flower reservations increase by 6 times compared with last year

On February 13, as Valentine's Day approaches, online and online orders soar. Data from this year's Valentine's Day, the elderly group has become another "main force" in online flower orders. Not only is the number of flower orders 6 times that of the same period last year, but also the flower styles favored by young people such as novel flower materials such as broken ice blue roses and Chinese style mixes are also popular among elderly users. (E-commerce News)

6. Alibaba will release its third quarter results for the 2022 fiscal year in the previous session on February 24

On February 12, Alibaba Holdings Group recently announced that the company will announce its third-quarter 2022 fiscal year performance report on February 24, 2022. After the performance data is released, Alibaba's management will hold a conference call at 7:30 am on February 24 to discuss financial performance and answer questions. (E-commerce News)

Cross-border information

7. Dmonstudio, a female fashion shopping website under ByteDance, has been reported to have been shut down

According to reports on February 13, Dmonstudio, a newly launched women's clothing cross-border independent station, was reported to have announced the closure of Dmonstudio, a few days ago. An announcement to consumers published on the homepage of Dmonstudio's website shows that Dmonstudio has ceased operations on February 11, 2022, but consumers who have purchased products on the website can continue to enjoy after-sales service. If consumers have any questions about the order, they can contact the Dmonstudio team by email. Recently, some media reported that ByteDance launched Dmonstudio, a women's fashion shopping website. At the same time, the report quoted insiders as saying that although the Dmonstudio website has been online for a short time, it has been preparing for it internally for a while. (E-commerce News)

8. Aramex's profit in 2021 fell by 15%

According to the Middle East cross-border e-commerce exchange, as global supply chain obstacles put pressure on profit margins, Aramex released data showed that profits in 2021 fell by 15%, and net profit fell to Dh225 million, compared with 266 million in the same period last year. It is reported that the main reason for the decline in profits is the rising costs due to ongoing pricing challenges caused by supply chain disruptions. With the global economy recovering in 2022, stronger e-commerce trade will drive revenue growth of 10% year-on-year to Dh6.06 billion. (E-commerce News)

9. Amazon US website adds a "festive theme" advertising email template for brand sellers

On February 13th, a few days ago, the US website released a new one, and the platform added a themed email template for brand sellers. A tool called Customer Engagement helps sellers create emails and increase sales. It is reported that the Customer Engagement tool can help brand sellers registered in Brand Registry interact with their subscribers via email. All brands with subscribers can use the tool, and brands with 1,000 subscribers and above can get the best user experience. Currently, sellers can use the Customer Engagement tool to create topic emails, which contains multiple holiday ad templates and new templates are launched every month. By using these theme templates, sellers can recommend gifts to customers during upcoming holidays, New Years, travel adventures, game days and other festivals. (Yibang Power)

10. Amazon and Spotify may be considering bidding for podcast Audioboom

On February 14, according to foreign media sky news, Amazon and Spotify are considering bidding for podcast service provider Audioboom, which is listed in London, UK, and its revenue and share price have risen during the pandemic. According to reports, Amazon and Spotify have been considering the acquisition in recent weeks and will make a decision to formally submit an acquisition offer as soon as this month. According to reports, Amazon and investment bank JPMorgan Chase have cooperated on the matter. Official engagement between the two digital giants may not be realized, and it is unclear how public disclosure of their potential interests will affect their intentions, people familiar with the matter warned. (E-commerce News)