#Laogao E-commerce Newsletter# [February 22 E-commerce Morning News]

Morning information:

1. Douyin: 96% of the fraudulent behaviors on the platform have been intercepted in advance. Douyin Xiaoan, a new anti-fraud product, was launched;

2. Kuaishou will hold the "2023 Incremental Effect" magnetic conference in Beijing tomorrow;

3. After Temu's debut in the Super Bowl, the traffic soared, and the active users have surpassed Target;

4. Dong Mingzhu said that live streaming sales requires promoting technology;

5. Walmart's net profit attributable to shareholders in the fourth quarter increased by 76.2% year-on-year...

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E-commerce newsletter

1. Kuaishou held the "2023 Incremental Effect" magnetic conference in Beijing

According to February 21, Kuaishou Magnetic Engine will hold the "2023 Incremental Effect" Magnetic Conference in Beijing on February 22. Kuaishou will release the "Magnetic Engine Aha Brand Power Comprehensive Evaluation Model" and the annual influence brand list at the conference to provide brands with quantitative standards for marketing and delivery value. Li Mingyang, product manager of Kuaishou Magnetic Engine, will bring comprehensive upgrades from six major product capabilities sectors such as scene, traffic, and data, and launch marketing growth solutions that are suitable for various industries, providing a tool for all aspects of brand management and improving the ROI of the entire store. (Kuaishou Magnetic Engine Business Insight)

2、抖音生活服务发起沈阳餐饮大咖聚享会

2月21日消息，由抖音生活服务餐饮业务中心发起的“餐谋汇·沈阳餐饮大咖聚享会”日前开启，汇集沈阳餐饮行业大咖，共同探讨2023餐饮行业新业态和新风口，分享门店经营及内容营销新玩法。来自沈阳地区的餐饮商家中，酷公社董事长陈之晨表示，酷公社坚持抖音自播自运营，在短视频内容、直播和搜索三方面齐发力，爆款单品销量突破1万单，月均为门店带来客流5000人。（抖音生活服务商业观察）

3. Douyin: 96% of the fraudulent behaviors on the platform have been intercepted in advance for the new anti-fraud product Douyin Xiaoan is online

At the open day, Douyin said that in order to actively control fraud, the platform has launched more than 100 anti-fraud models, intercepting 96% of the platform's fraudulent behavior in advance, and the number of reports has dropped by 88% within two years. It is reported that in 2022, Douyin's average daily interception risk login was 315 million times, and the early interception rate for fraud was 96.72%. The average daily number of protected people was protected by anti-fraud strategies exceeded 900,000. More than 3,000 fraud-related advertisers were dealt with throughout the year, 135 fraud gangs were cracked down, and the police were assisted in arresting 803 suspects. "The complaints from platform users about fraud have dropped significantly," the above-mentioned person in charge said, "The number of reports in a single day decreased by 88% at the beginning of 2023 compared with the same period in 2021." (中文版网)

Internet news

4. Suning.com will expand the first batch of 500 partner stores in the primary and secondary markets.

According to February 21, Suning.com recently announced that it will expand its partner stores in various commercial centers in the primary and secondary markets in 2023. The partners include venture capitalists, home appliance retailers, home furnishing and building materials merchants, property landlords, etc., and the first batch of plans to open 500. Suning.com will provide one-stop retail solutions, including: home appliance supply chain, logistics after-sales service, store management team, retail operation support consistent with direct-operated stores, etc. Suning.com said it will fully export its home appliance 3C supply chain resources and professional retail capabilities to the market, connect more partners, and jointly provide consumers with good products and good services. (Yinsula Finance)

5. Some domestic access to overseas ChatGPT proxy services have been closed

Market rumors are that relevant departments have strengthened the monitoring, evaluation and handling of violations of ChatGPT and similar products. It is required to resolutely close the agency services for accessing overseas ChatGPT from the country; to speed up the investigation of various websites, applications, official accounts, mini programs, etc., and not to provide access services for overseas ChatGPT products to the public through agents, plug-ins, and user deployment. If there is access channel, quickly rectify and remove the line. However, some institutions have stated that they have not received regulatory notices yet. (ENECNEWS)

6. Popular Chinese stocks fell by JD.com and fell by more than 11%.

On February 22, popular Chinese stocks closed down generally on Tuesday, with the Nasdaq China Golden Dragon Index falling 2.90%. JD.com fell more than 11%, Pinduoduo fell more than 9%, Zhihu fell more than 8%, Alibaba fell more than 4%, Vipshop and Xpeng Motors fell more than 3%, Tencent Music and Bilibili fell more than 2%, Manbang, Futu Holdings and NIO fell more than 1%, Weibo, NetEase and Baidu fell slightly. iQiyi rose by more than 4%, and Ideal Auto rose by more than 1%. (Interface News)

7. Walmart's net profit attributable to shareholders in the fourth quarter increased by 76.2% year-on-year

According to reports on February 21, Walmart released its fourth quarter and full-year financial report for the 2023 fiscal year ended January 31. Financial report data shows that Walmart's fourth-quarter revenue was US$164 billion, a year-on-year increase of 7.3%; net profit attributable to parent company shareholders was US$6.3 billion, a year-on-year increase of 76.2%. In fiscal year 2023, Walmart's total revenue was US$611.3 billion, a year-on-year increase of 6.7%; net profit was US$11.7 billion, a year-on-year decrease of 14.6%. Walmart's U.S. sales increased by 8.3% year-on-year in the fourth quarter, e-commerce sales increased by 17% year-on-year, and grocery market share continued to grow. (Walmart)

8. Dong Mingzhu said that live streaming sales is to promote technology

On February 21, Dong Mingzhu, chairman and president of Gree Electric Appliances, said that she did not live for money, but for her dreams. "I feel that my dream has never changed, and innovation has always been in my bones. Looking back at the many fields I have done, I feel that I have not taken the wrong path. What can I get at will be called struggle," said Dong Mingzhu. Dong Mingzhu felt that bitterness was a kind of enjoyment. "Others say I can't cry, I can cry too, but I can only cry secretly." Dong Mingzhu said. Speaking of live streaming sales, Dong Mingzhu said that we first called Gree Electric Appliances, and later called Gree Dong Mingzhu Store. "I don't do this to sell products, but to promote technology." Looking to the future, Dong Mingzhu said that in the era of high-quality development, Gree Electric should become a good electrical appliance, manufactured by Gree. Our dream is that consumers will fall in love with Gree’s products. (CCTV dialogue)

Cross-border newsletter

9. After Temu's debut in the Super Bowl, the traffic surged and the active users have surpassed Target

SensorTower data shows that on Super Bowl day, Temu downloads surged by 45%, with daily active users soaring about 20% from the previous day. Since February, Temu has 13.4 million monthly active users, surpassing Target, which has 9.2 million monthly active users. According to a survey by TV advertising measurement company EDO, Temu's Super Bowl advertising performance is 10 times better than median advertising. Temu said, "During and after the game, the number of visits to the Temu market website and the number of downloads of the apps increased significantly." Before the Temu Super Bowl ad was aired, Temu achieved sales of more than $50 million in the week ending February 5, a record high. (SensorTower)

10. Shopee China Taiwan Station prohibits the guidance of buyers to place orders for specified quantities of goods

On February 21, Shopee Taiwan site recently issued a new policy, prohibiting buyers from placing orders for specified quantities of goods. That is, the seller shall not guide the buyer to place a specified quantity of goods in product description, pictures, product names, specification names, etc., and the product price must meet the actual sales unit settings of the packaging quantity unit. The policy will officially come into effect on March 1, 2023. From now until February 28, 2023, the policy promotion period is now. Shopee will not take the initiative to remove the seller's products. Sellers must delete the products themselves or delete the product information that guides the buyer to place an order of specified quantity according to the violation, so as not to generate penalty points. (Shrimp Peel Operation Diary)