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E-commerce basic training content

2020-03-22

  E-commerce basic training content Taobao data analysis tool, free online query tools for Taobao merchants, comprehensive analysis of store operation bottlenecks, unlock the business secrets of benchmark stores, control the real-time sales data, advertising placement, event promotion, buyer purchasing behavior analysis of competitor stores Online Taobao store data analysis, you can view the store's seven-day perspective, reveal the keywords of competitors' traffic, find out the words of the best words of the direct train, expand your own traffic, know yourself and your enemy, create an operational tool for store hot products, how to calculate the transaction index? Business Staff Check Index Assistant provides Taobao Tmall sellers with index indicator conversion services such as business Staff Trading Index, traffic index, conversion rate index, collection popularity, and purchase popularity, so that Taobao Tmall sellers can grasp the market situation more intuitively

E-commerce basic training content

  Shanghai Xuanming Network Technology Co., Ltd. is a company specializing in the operation of e-commerce circles, focusing on e-commerce connections, information, communication, resource integration, etc.

  Owned by

  Laogao’s e-commerce circle - 7 million fans, Weibo e-commerce self-media big V;

  Laogao E-commerce Club is one of the well-known e-commerce circles;

  Jinguan Club, high-end e-commerce network circle;

  Laogao e-commerce tour group-only tour group exclusive to e-commerce people;

  Laogao E-commerce Classroom-one of small and medium-sized e-commerce practical learning online classroom mind.

  By 2015, more than 3,000 members with annual sales of more than 10 million have achieved growth and breakthroughs, including: Sunshine Group, Hasen Shoes, Hot Wind, Fuyanjie, Okamoto, Mulinsen Men's Shoes, Luzhou Laojiao, Qianxiancao, Shuangliren, Marie Daijia, Nature Mattress, Woodpecker Men's Shoes, Opp Lighting, etc.

  The vision of the name: a well-known e-commerce circle

  The values ​​of proclaimed: integrity, integrity, simplicity and efficiency, pioneering and innovative, united and collaborative

  Or for those customers who have added but have not paid, you can send the address and let the customer check the address. Checking the address is not the purpose, the purpose is the next sentence, "If there is no problem, we will mail it to you according to your address after you pay."

E-commerce basic training content

  Testing models is also a must-do to create hot products in the early stage. The style of goods is basic, and a good product is the basic thing that a store can create hot products. Therefore, when we choose the style of a product, we should choose according to market demand and choose popular styles that can be accepted by people; in terms of price, we should choose some products with higher cost performance, and when choosing products, we should clarify the attributes, price, etc. of the product. In addition, the styles we are going to test must match the upcoming season. Moreover, to build a hot product, a certain amount of sales and praise must be accumulated in the early stage, because the direct train tool is not suitable for products without sales. Finally, the style we choose must have a stable source of goods and can supply our stores for a long time, and there will be no shortage of goods. With the development of Taobao, gradually, when my store has accumulated very good data, we have to analyze these data. How to analyze it? What methods should be used to analyze it, how to make the most basic tables, and what forms are conducive to basic analysis of our products? First, let’s take a look at the completed charts, and then let’s give you the production methods.

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For example: Merchant A had a DSR score of 4.80 on August 25, but the store’s DSR score was 4.70 before August 15. Then, Merchant A will not be shortlisted for the Double Eleven event because of the DSR score inconsistent.

To sum up: The store backend data you are queried now is not the data when judging the access to the merchant. It is recommended that you choose other activities to participate in it. Looking forward to working with you next time, come on.


6Will the decline in after-sales comprehensive service indicators affect participation in Double Eleven?

Dear, if the after-sales comprehensive service indicators are lower than the indicators required by the marketing rules, you cannot register for Tmall official activities. However, after the decline in the after-sales comprehensive service indicators, it will not affect the activities that have been submitted for the previous period and have been reviewed and approved. Warm reminder: The merchant’s DSR score and comprehensive after-sales service indicators must meet the requirements of the first-level category in which the store belongs.

About Shopping Vouchers


1When will the Double 11 Tmall Shopping Coupon be set? When is the deadline set?

Dear, after you pass the audition, you can set the threshold at 10:00:00 on August 25th. The deadline for Double Eleven shopping vouchers is: September 1, 2016 22:00:00. If the deadline is not set, it will not be completed as a formal event merchant for Double Eleven.


2Double 11 Tmall shopping coupons, is it a merchant’s concession or a Tmall concession?

Dear, Double Eleven shopping vouchers are for concessions for merchants. Merchants set different step thresholds according to the first-level category of the store products. If consumers purchase products under this category, they can deduct them according to the corresponding category threshold.


3What are the superimposed discount rules for Double 11 Tmall shopping coupons?

Dear, the order of the discounts for Double 11 Tmall Shopping Coupons is: single-grade discount tool - store-grade discount tool - coupons (store coupons, product coupons) - Tmall Shopping Coupons.


4What are the thresholds for Tmall shopping coupons on Double 11?

Dear, depending on the industry, for each first-level category, the backend will provide a set of threshold choices, and merchants can and can only choose one. A set of thresholds may include 1 to 3 levels of full reduction thresholds. Please enter the shopping coupon settings page to determine the threshold for the corresponding first-level category after registering on Double Eleven. The corresponding category threshold has been configured according to different industry characteristics.


5Do Double 11 shopping vouchers support cross-store?

Dear, support cross-store use. Double 11 shopping vouchers only support cross-store purchases when the discount thresholds are exactly the same for the product category. The amount of the apportioned use of shopping vouchers will be split according to the actual amount of the order.


6Do Double 11 Shopping Vouchers support double use?

This year's Double 11 shopping coupons will be worth 10 yuan, and doubling will not be supported.


7Are Double 11 shopping coupon orders included in the lowest price?

Dear, Tmall shopping vouchers are not included in the lowest price for Tmall investment activities.

8Do Double 11 shopping vouchers have to support all-store products? Or only active products?

Dear, for merchants who successfully register for Double Eleven and set up shopping coupons, all the goods in the store (including activities and inactivity) will be deducted according to the threshold for the corresponding first-level category. Shopping coupon deductions are supported on Double Eleven. Merchants who are not in the Double Eleven event do not support the use of Double Eleven shopping coupons.

9How to judge that the Double Eleven Day Cat Shopping Voucher has been set correctly?

Dear, enter [Merchant Center-Tmall Marketing Center-Tmall Shopping Coupons-Product Dimension] and click "View". If the corresponding Double Eleven shopping coupon information appears, it will be successful in setting it. You can click here to view [Product Dimension].

The coupon information is the successful setting. You can click here to view [Product Dimension].


10Can the effective time of the Double Eleven Cat Shopping Voucher be modified? Can it be deleted?

Dear, the valid time cannot be modified if the shopping voucher has been successfully set. The purchase voucher discount rule takes effect on November 11, 2016.

Warm reminder: Merchants who are officially shortlisted for the promotion can modify the threshold of shopping coupons before 0:00 on September 30, 2016 (merchants who choose only one threshold cannot modify the threshold), and cannot be deleted.


11What is the denomination of the Double Eleven Day Cat Shopping Voucher? Can it be used superimposed? How many pictures are superimposed at most?

Dear, the denomination of the shopping voucher is 10 yuan. Multiple stacking deductions can be made according to the category threshold set by the merchant. A maximum of 30 shopping vouchers are used for an order.


12At what time will the Double Eleven Day Cat Shopping Voucher be displayed?

Dear, the preheating time for Double Eleven is from 11.1 to 11.10, and the shopping coupon threshold for Double Eleven will be revealed on the details page and shopping cart location starting from 11.1. But it does not take effect.

Warm reminder: Inactive merchants’ store dimension shopping vouchers will not take effect from November 1st to 11th. Store dimension shopping coupons refer to Tmall shopping coupons that merchants usually set up in [Merchant Center-Tmall Marketing Center-Tmall Shopping Coupons-Shop Dimension].


13Double 11 Day Cat Shopping Voucher, where will it be displayed after the successful setting?

The Double Eleven shopping vouchers will be released on the baby details page, shopping cart location, reception page and other links after the event is warmed up on November 1st.


14Will the Double Eleven Day Cat Shopping Vouchers be marked on the search page?

Dear, merchants who have successfully registered for the Tmall promotion and set up shopping coupons will be displayed on the computer and wireless product details pages after the event begins. The search page will show that the shopping coupons will be doubled, and inactive merchants will not show it.

Warm reminder: Inactive merchants’ store dimension shopping vouchers will not take effect from November 1st to 11th. Store dimension shopping coupons refer to Tmall shopping coupons that merchants usually set up in [Merchant Center-Tmall Marketing Center-Tmall Shopping Coupons-Shop Dimension].


15How do consumers get shopping vouchers?

Dear, consumers can get Double Eleven shopping vouchers through points redemption or interactive activities.


16Do pre-sale orders support the use of Double Eleven Day Cat Shopping Vouchers?

Dear, Double Eleven shopping vouchers cannot be used for pre-sale goods deposit payments, and the final payment payment on the day of Double Eleven can be used.


17What are the scenarios for refunding Double 11 shopping coupons?

1. Will the refund on sale be refunded to consumers?

Dear, the Double 11 shopping coupon is valid on Double 11 day. Pay attention to the following 3 situations:

1) The consumer will receive a full refund scenario on Double 11, that is, after all sub-orders using shopping coupons are refunded and the transaction is closed, the coupon can be refunded.

2) Partial refunds are not refundable

3) If the refund is initiated on Double 11, if the transaction is refunded on 11.12 and the shopping coupon has expired, the coupon will not be refunded.

2. Will the after-sales refund be refunded to consumers?

Dear, the coupon will not be refunded after the sale of Double 11 shopping coupons, and the validity period of the coupon will only take effect on Double 11.


18How to view the usage data of shopping vouchers?

Dear, please log in to the Merchant Center - Tmall Marketing Tools - Tmall Shopping Coupons. Click the upper right corner to view the usage information of the shopping coupons: the number of coupons collected, the number of guided orders, and the order transaction amount used for the shopping coupons. Click here to view the shopping coupon data board.


19What should I do if the shopping voucher data is abnormal?

Dear, you can join Wangwang group: 1555351090 for feedback consultation.


About shipping insurance


1Do I have to sign a return freight insurance when participating in the Double Eleven event?

Dear, what you need. Merchants participating in the Double Eleven event need to sign a freight insurance according to the prompts on the page, otherwise they will not be able to become merchants on the Double Eleven event. (Except for some categories*products)

Note: The category of freight insurance for 2016 is not supported. You can enter the Double Eleven navigation page - Explanation of terms - The seventh point "Category of freight insurance for 2016 is not supported" to view detailed instructions


2When will you sign for shipping insurance when participating in Double 11 activities?

The signing time of the freight insurance agreement: 10:00:00 on August 25, 2016-22:00:00 on September 1, 2016.


3Can I withdraw after signing the freight insurance?

After successful signing, merchants (including merchants who independently open freight insurance services and merchants who sign freight insurance agreements during the Double 11 registration process) shall not withdraw from freight insurance services.


4After signing the Double 11 freight insurance, will all goods in the store support the use of freight insurance?

Except for some categories* products, freight insurance is not supported due to special transportation. Other categories of goods in the active merchant store must support freight insurance during Double 11 period as follows:

(1) The goods must be sold and paid at 18:00:00 on November 10, 2016 to 23:59:59 on November 11, 2016, and the first-level product category is within the scope of supporting freight insurance;

(2) The pre-sale deposit payment is completed from 00:00:00 on October 21, 2016 to 23:59:59 on November 10, 2016, and the final payment is completed as scheduled on November 11, 2016, and the pre-sale orders for Double 11 activities within the scope of supporting freight insurance must be supported;

(3) From 18:00 on November 10, 2016, all product details pages in all event merchant stores will have freight insurance service logos. Among them, products under the category of Double 11 freight insurance do not support 2016 Double 11 freight insurance. Freight insurance services will not appear on the consumer order page, that is, the order will not generate premiums.

(4) When ordering multiple items in the same store through the shopping cart at the same time, as long as one of the items belonging to a first-level category supports freight insurance, all the items in the parent order must support freight insurance.

Note: The category of freight insurance for 2016 is not supported. You can enter the Double Eleven navigation page - Explanation of terms - The seventh point "Category of freight insurance for 2016 is not supported" to view detailed instructions


5Merchants who have signed for return freight insurance need to sign up for the Double Eleven event?

Dear, what you need. Merchants participating in the Double Eleven event need to sign a freight insurance according to the prompts on the page, otherwise they will not be able to become merchants on the Double Eleven event. Don’t worry, event freight insurance will only take effect during the event and will not deduct double premiums.


6Do I need to cancel the store shipping insurance before signing Double 11 shipping insurance?

Dear, no need.


7After Double 11 is over, you need to cancel the freight insurance yourself. Will you also cancel the freight insurance in your store?

Dear, please sign the shipping insurance immediately after cancellation


8Will double premiums be deducted when signing two returns for Double 11 events?

Dear, the event freight insurance will only take effect during the event period and no double premium will be deducted.


9Where is the entrance to signing for return freight insurance for participating in Double 11 events?

Dear, please enter the "Double Eleven event main page" and select "Shop Shortlisted Registration" (i.e.: Double 11 audition results announcement page). If the audition is passed, set up Double Eleven shopping vouchers according to the prompts on the page, and then sign the freight insurance. Warm reminder: Please check [I have read carefully and agreed to the "Free Insurance Agreement"] and click [Next step] to complete the registration information and submit it, which means that you have signed the freight insurance.


10Are freight insurance also mandatory for pre-sale products on Double 11?

Dear, yes. Products participating in the 2016 Double Eleven pre-sale event must support the use of freight insurance (except for some products that do not support freight insurance). Warm reminder: The category of freight insurance for Double 11 in 2016 is not supported. You can go to the Double 11 navigation page - Presale rules to view detailed instructions.


11Can I apply for shipping insurance immediately after withdrawing from Double Eleven freight insurance after the event?

Dear, OK, no time limit

More business questions @Taobao customer service Taobao




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