Uncover the path to development of original brands 3

　　One mind

　　The second point is to share the four words: wholeheartedness, because after coming into contact with Taobao in 2005, the entire Taobao was operated by my lover. I still developed in the online game industry. At that time, Taobao’s search rules were very grassroots and violent. For example, we were making jewelry, and the customer flow was quite low at that time. When searching for a bracelet, the first page was all our treasures. It is definitely unimaginable now. Now we have two pages on one page, and we didn’t have to open more stores at that time. The first page was all, but we didn’t appreciate Taobao at that time. Although we didn’t do it very well, the loser’s mentality was a big deal, but we didn’t like it. Then my wife asked me what I asked me, and I said very badly that I didn’t know anything! Just do it, so my loser mentality determines that I am definitely not strong enough. I missed the best development opportunity on Taobao. This is the four words "One-minded". Speaking of being wholehearted, we have to continue to do self-examination. We have been doing Taobao in one or two years. I have been doing foreign exchange for one year. At that time, the little people wanted to start a counterattack from the capital market and felt that it was very tiring to do Taobao. If I do foreign exchange well, I calculated that Buffett was only 20%, and I can do it 100%. Then I will be even better than Buffett in 20 years. This process is a lot of pain and harder than Taobao. Of course, he has scientific operating methods.

　　I share a mentality here, which is the word "superior soldier will lose". This is very obvious in the capital market, because the capital market is directly human nature, and it has something in common with the brand. In the end, the brand must study human nature. The capital market is a short, flat and fast human nature research. Now, within 3 hours and 3 minutes, all human greed and fear can be exposed. We are building a brand to extend this process to one year and one month. After the buyer receives the goods, we need to extend this process. It’s seven days, a very long cycle. If you don’t do well in foreign exchange, you will definitely lose money after making money. Everyone is like this. I will share with you four words: arrogance will definitely be defeated. Before officially talking about the topic, we talked about two things. Let’s take a look at this PPT. Let’s talk about Taobao before talking about the brand. Someone asked if Taobao is easy to do now. Everyone said it’s hard to do. Then I don’t say anything about what’s easy to do. They are all there to make money secretly. Do you think Taobao is easy to do?

　　It seems that our Chinese classmates are still very low-key. In fact, our clubs are full of hidden dragons and crouching tigers. Many of them are doing very well. I think everyone here has their own expertise. We think if Taobao can do it, if we look like 40 at the age of 30, then at this time we have to think about what makes us so hard, is it this market, peers, customers, e-commerce environment, or ourselves, have we found a truly good development model? Is it because we took the wrong path, or is there a better path worth learning from? Speaking of this, I will tell you a short story that happened on WeChat before. I have a good habit in any meeting venue. I will take out my mobile phone and open WeChat and search for people nearby so that people nearby can find them on my mobile phone. Some people will add me, and I will also add some people. What are the benefits of adding some people? The people I added have the same habits as me. They like to share, they like to make friends, and they have a lot of resources and connections.

　　Maybe we are all friends on WeChat. I remember two days ago I posted a WeChat Moments on WeChat. Who needs the one billion yuan, it is the next one who comes to find the next one. The boss of a marketing company sent it, so I sent this WeChat. Guess what, this is a billion yuan of funds, not a small amount. After that, three families came to me and kept calling me. This means that we should grasp the connections. What kind of connections should we grasp? If you see people, he will smile at you and have a good impression of them. In this way, we should grasp them. If he doesn't understand you or what he thinks you are talking about, I hope you have real ideas and you can impress her. If you don't match the photos, forget it. I met someone before, and I added him on WeChat. After adding him, he sent me a sentence, and he said you are also J? It was J in capital letters in English. At that time, I was in a class and I was all students from the surrounding venues. So what did I ask about J? I'm not. Two days later, I posted another photo on my Moments. He left me a message below, saying, aren’t you afraid of being seen by your friends when you send a real-life photo? I said, what are you going to do? He said you are not? What do I mean? Are all handsome guys Gay? I asked him why you think so. He said you are not Gay, why are you adding me? Everyone thinks this is funny, right? I looked back and thought about it, and I was wondering why I must be Gay and I added him! Because he thinks that only Gay will add him, he thinks that adding him is the purpose. In fact, it is not only them, but everyone is like this. Each of us lives in our own world.

　　I have read a cartoon before. When we walk in this city, the road we walk is our world. For example, if we haven’t walked there, it’s all black and nothing. If we don’t know that, it’s all black. It’s three o’clock every day, and where we wake up in the morning and go to noon and where we go to night. My world is such a big world. Then it’s very hard for us to do Taobao. Why is it very hard? At the beginning, Taobao gave us the concept that there is no difficult business in the world. Then this year someone has put forward a concept that there is no easy business in the world. In fact, there is no free lunch in the world.

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