How to bid on Taobao Express to play PPC?

　　What is the main thing when opening a store? Sales! What is the main thing about the new store just now? Launching new products and finding customers. When Taobao is opened, the most important thing is to launch new products. In fact, finding customers is simply looking for your traffic. For merchants, the choice of traffic, the direct train is definitely the most effective and accurate way to improve and improve. For merchants of different levels, the cost and investment of their direct train are different. Remember, you must do what you can and don’t open it blindly.

　　1. Do you need to be on the homepage?

　　On Taobao, the volume is still quite large. Many people are grabbing the homepage. The result is that the click is low and the conversion is poor. It is useless at all. It is just a waste of money. In fact, if you want to seize these places, you need to see your situation clearly before proceeding. If you say that this road cannot be done, you can take other roads. For example, if I buy a Korean dress, then when searching on Taobao, you can search for the same meaning of women's Korean dresses.

　　At this time, the products on the homepage of the express train have changed, and the next ones are all women's clothing, because we did a screening, which is normal. If I was on the shelves, what would happen next?

　　First of all, we did not pay a high price on this first page, because after just clicking on the screening conditions for women's T-shirts, what are the bidding words for the express train ? Is it a Korean T-shirt or a Korean T-shirt? Actually, I tell you that the bidding words at this time are still Korean T-shirts.

　　There is a set of data here. You can check it out. The first three pages of Taobao’s homepage account for 78%. Simply put, 78% of the people read the first three pages. So how do you divide the first three pages? On the first page, it accounts for 60% of the total, the second page accounts for 11%, and the third page accounts for 7%. Most of the words are on the first page. I just said that if this word is on the fourth page, then you don’t have much chance at all. But I have shown it under this method, because someone has passed this screening and then asked me to go to the first page. So, if you are not on the first page, you are showing it. This mainly depends on whether the people who buy or not sell your product. If you can’t see it, you don’t have to think about whether you will buy it!

　　Then the second point, a unified bid

　　When you are in the last step of promoting a new product, the bidding process is in progress. You will give all keywords and enable category bids and select a new price. You can set the default bid for the visitor value, and then modify the individual bid according to the traffic!

　　Third, you need to adjust the price according to the ranking

　　After viewing the current keyword rankings in this system, you must first check whether your product belongs to the priority category. Then you can look at the current average click unit price of keywords . If you want to get more traffic, you need to go higher than the average click unit price!

　　Fourth, the method of bidding

　　There are two methods here, the first is offense, the second is defense.

　　The first offense is to make your previous ppc higher, and then defense is to prevent the next person from coming to cheat yourself. Then the fee is deducted - the next bid * the next one's quality score/ your own quality score + 0.01, then my formula is also given to you, it depends on how you choose, because not much can be said, it is just some ideas and skills. Please find any other bloggers. No matter how many skills are, it is useless. It is useless to have no ideas. It is even more useless to have no product and have ideas. Therefore, the first thing is to do is to get the product!

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