Search directions under the new black search regulations

　　Since the end of May, Taobao issued new regulations to check sellers for cheating, which will affect the direction of search development - data-based operations.

　　Data refinement operation:

　　There are many interactive behaviors of users on products, and we can classify users through their behavior; and then conduct refined operations based on the characteristics of different groups to promote user return visits.

　　For example, in a forum, users' behavior on the forum includes: visiting, browsing posts; replying, commenting; posting; forwarding, sharing, etc. We establish behavior indexes for each type of user behavior, such as establishing a "communication behavior index" based on user forwarding, sharing and other behaviors, and classifying users through these indexes. In this way, users on the forum are divided into 4 dimensions: A browsing class, B comments class, C communication class and D content production class. Users may have only one label index, or they may span multiple index dimensions

　　At present, only by truly seizing the production of Taobao can we completely eliminate the possibility of order brushing and unfair competition. Taobao rankings are no longer a game for big brands and rich people, nor are they a venue for resource swiping orders, and fair competition. Because the core of Taobao's search ranking is the pit output ratio, and most babies will brush orders, and behind the brush orders is pit production, which is also the reason why Taobao needs to check pit production.

　　If you search for new products in advance to check for pit production, black search has two development directions: 1. Reduce pit production ratio 2. Determine pit production ratio threshold value

　　At this stage, it must be developing towards the critical point, which not only meets Taobao's idea of ​​wanting GMV but also eliminates some order brushing.

　　The other direction is data-based operations. After testing and summary, it was found that the scenario of Taobao's data-based operation is: the new product racing mechanism. The system will spend two weeks focusing on monitoring your baby's data, including the number of visitors, payment conversion rate, collection number, purchase number, search and traffic, and average visitor value. If the new product does not perform well in two weeks, it will be almost done later. Product visitors, payment conversion rate, collection and purchase have the core proportion of the explosion of search traffic. Pit production and UV value are no longer the standards for core assessment weights, but the core has become indicator data. What we need to do now is to play data-based operations + pitfalls and UV value, and the traffic optimization methods for old product searches are different.

　　Many people say that you all say big data analysis, but the more you brush, the less traffic you have. This is because the data is not well controlled, and there is no dedication to learning and researching data operation knowledge and comprehensive absorption and application. Another well-known reason is that the population is not accurate enough and the data feedback is inaccurate. No matter whether your baby is a big brand or a small product, Taobao wants to make its traffic more valuable. You can fully absorb the traffic that Taobao gives you, and Taobao is naturally willing to give it to you, because giving those babies that cannot be digested is a waste, so we must let the data speak.

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