Taobao's new regulations deal with counterfeit goods in seconds to protect rights! Taobao's anti-counterfeiting efforts are upgraded again

　　Taobao’s new regulations deal with counterfeit goods in seconds to protect rights! Taobao’s efforts to combat counterfeiting have been upgraded. Everyone is now beginning to realize that Taobao’s anti-counterfeiting is becoming increasingly inevitable, and Taobao’s anti-counterfeiting efforts are becoming increasingly powerful. Recently, Taobao’s new regulations deal with counterfeit goods in seconds to protect rights! Taobao’s anti-counterfeiting efforts have been upgraded again.

　　"I never dare to play the edge again." I didn't want to miss the big promotion, but the product inventory was insufficient. I secretly purchased imitations, but I was taken down and decided to sell for counterfeits. In the end, the system directly "refunded" 430,000 yuan in seconds to return to the consumer - this is a story that merchant Hu encountered on Taobao.

　　On April 27, Taobao announced that it would upgrade its consumer experience again, targeting consumers' after-sales rights protection issues when buying fake goods. According to a relevant person in charge of Alibaba Group’s customer experience business group, the “merchant counterfeit sales probability model” established based on big data will be opened to the front-line service waiter in the future. Once a consumer buys suspected fake goods, the waiter can make a decision directly and refund first after receiving the complaint. Big data assists in checking and selling fakes, making consumer rights protection more efficient and smoother.

　　For consumers, a major worry about buying fake goods is the "difficulty in providing evidence". Providing effective fake goods vouchers to prove their innocence is often the key to whether after-sales rights protection can be solved smoothly. As early as July 2015, Taobao launched the "fake refund for fake goods" service in order to solve the above problems. The latest data shows that since the service was launched, the time limit for consumers to protect counterfeit rights on the platform has been greatly improved. As of the beginning of 2017, the average time limit for dealing with counterfeit rights protection has been rapidly reduced from 6.2 days in 2015 to 1.42 days, an increase of more than 77%; it is expected to continue to speed up in the future.

　　If the "fake refund for counterfeit goods" service focuses on the connection between the product supervision system and the consumer rights protection system; then, Taobao has just launched a new anti-counterfeiting after-sales rights protection measure to upgrade the recognition of the first counterfeit goods. As long as a counterfeit complaint is determined to be successful, subsequent complaints of the same product will be quickly processed without consumer evidence, and the processing time is fast to seconds.

　　Specifically, after the upgrade, Taobao provides Taobao with the powerful big data tool "merchant counterfeit review model" to Taobao's first-line service Taobao waiter. This model can obtain the risk evaluation results of store counterfeit goods through algorithms at multiple latitudes such as accounts, goods, transactions, and logistics, and use scores to represent the risk level; when a certain score is reached, even if consumers cannot provide a brand appraisal report, Taobao’s first-line service waiter can also make a judgment on the complaint based on the model evaluation score.

　　In order to ensure accurate disposal, rights protection disputes and evidence information will be transferred to the platform governance waiter for a secondary judgment. After the secondary judgment confirms the counterfeit goods, a counterfeit goods case will be generated and included in the counterfeit rapid processing system. If a consumer initiates after-sales rights protection for the product, there is no need to provide evidence and the system will handle it in seconds, so that counterfeit goods will no longer have to "break their legs or talk dry".

　　On April 26, Alibaba Group held the "Public Open Day for Intellectual Property Protection", inviting NPC deputies, CPPCC members, merchants, etc. to visit Xixi Park in Hangzhou on-site inspections. At the same time, for the first time, people with insight in society were invited to become the first batch of "specially invited intellectual property protection supervisors" to mobilize social governance and jointly promote "anti-counterfeiting like drinking and driving."

　　Taobao’s new regulations deal with counterfeit goods in seconds to protect rights! Taobao’s efforts to combat counterfeiting have been upgraded. The above is the Taobao new regulations introduced to you by Kaitao to deal with counterfeit goods in seconds to protect your rights! Taobao's anti-counterfeiting efforts have been upgraded. For bad merchants, Taobao's anti-counterfeiting allows them to be seamless, which is a better consumer experience for consumers. For Taobao platform, it is also an increase in the platform's favorability and is conducive to long-term development.

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