A newbie from Taobao, currently only can work part-time. If there is no source of goods, how to solve it?

This question is answered today. It is not so easy to work part-time Taobao after work. In the current huge Taobao market, many products will soon fall into the sea even if they are on the shelves. If you do not have any advantages in products, sources of goods, and funds, the difficulty can be imagined. What's more, the questioner still plans to open a store while working, so he will definitely have to put in more time and energy.

When opening a Taobao store, there are only these questions: What products are sold? Is there a first-hand source of goods? How much money can be invested?

At present, the threshold for opening a store for e-commerce novice is getting higher and higher, because the cost of promotion traffic is getting higher and higher, and the technical requirements are also increasing. Of course, there is no chance. I have always suggested that small sellers should focus more on product selection, try to avoid popular markets, and look for opportunities in unpopular and segmented industries. Because Taobao gradually became the concept of "product first, conversion rate second, promotion is almost unimportant". Taobao's traffic monopoly makes product value more prominent.

Do a good job in product segmentation and seize market unpopular opportunities

Regarding product segmentation, I have written a lot of practical information before. Today I share a case: I know a Taobao seller who sold mobile phone cases and sold nearly 100 million yuan in sales a year. He sold Apple phone cases in 2010 and seized the first wave of dividends. Later, after fierce competition, I sold Xiaomi phone cases in 2013 and received the second wave of dividends. The competition became fiercer later. He now specializes in selling dozens of small brands, hundreds of models, and 20,000sku mobile phone cases. Selling super large scale through a large number of subdivided products. The reason why he succeeded is that he has been looking for opportunities in the segmented market!

Another type of product that I personally agree with most, suitable for small and medium-sized sellers is to choose an unpopular market, with very unpopular products, few peers and weak. So the product can be sold as soon as it is put on the shelves, and there is no need to consider competition. Of course, this type of product has another characteristic. Because it is unpopular, the market positioning is very vague. Generally, there will be a lot of room for pricing, and the product profit is very good.

For example, I followed a comic before, One Punch Man. Then I went to Taobao to buy figures and found that the product was rated for 450 yuan, which was more than 500 yuan, and it should have been sold for thousands. There are many opportunities for this kind of unpopular product.

Not much investment in external skills, so I mainly do internal skills

Internal strength is the basic optimization of the store. Whether you are in an unpopular, popular or segmented market, you must get all the free traffic that Taobao can give you and do your best to make good conversions. I have talked a lot about how to do it before, let’s briefly talk about it:

1. Optimize the title and improve search and presentation.

2. Optimize the main picture and improve click-through rate (the key is to be unique).

3. Add new products to the head of the old product details page with stable traffic in the store as a poster.

4. Make concessions and guide old customers to come back to collect and purchase, and purchase cash back in circle of friends.

5. Do a good job in customer service management, give customer service certain concessions, and allow at least half of the consultants to collect or purchase additional purchases.

Under the premise that all the above are done well, with a certain amount of sales and revenue, you can appropriately increase the paid investment in direct trains, drilling exhibitions, etc. according to the situation. Of course, it is best if you have external traffic conditions, such as Douyin, Weibo, official accounts, etc.

Finally, let’s talk about a shipping mode

According to what the questioner said, he is just working part-time on Taobao. I recommend starting with one product. One-piece delivery is when you are looking for a delivery delivery supplier on Alibaba. After negotiation, the product will be put into your store, and the buyer will ship it to the supplier after the order is placed.

This is a good way for newbies sellers of model novice to understand Taobao, and can avoid the problem of stock pressure and invest relatively little. It should be noted that online procurement information is chaotic, and you need to carefully assess the qualifications of suppliers and product quality to prevent being cheated.