Morning News: Taote's first indicator of business adjustment: from focusing on GMV (transaction volume) to MAC (monthly active users); Taobao adds new delivery warning tool: assisting merchants in processing the orders for delivery to be overdue; Kuaishou store upgrades "shopping experience points" and takes effect on September 21; SHOPLINE B2B adds blog comments and processing rules functions; Amazon's Indian market's overall revenue surged by 32% in fiscal 2022...
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E-commerce newsletter
1. Taote’s first indicator of business adjustment: from focusing on GMV (transaction volume) to MAC (monthly active users)
According to the news on September 13, LatePost reported that after entering the new fiscal year in April this year, Taote adjusted its first business indicator from focusing on the growth of user numbers to focusing on GMV. Two months later, the first indicator was adjusted to MAC. With the adjustment of the first indicator, Taote's main strategies and organizational structure have also changed. After the adjustment, Taote's core strategy began to revolve around user retention and repurchase. In the past two years, more than 70% of Taote’s external budget investment has been spent on users’ recruitment of new users. This year, this proportion has dropped to 30% to 40%, and the market costs originally used to attract new products have been transferred to user retention and stimulate repurchase. (E-commerce News)
2. Kuaishou store upgrades "shopping experience points" and takes effect on September 21
On September 13, Kuaishou E-commerce today announced the upgrade of "Shopping Experience Star Rating" to "Shopping Experience Score". Kuaishou E-commerce said that in order to further improve the service level of merchants/experts, protect the interests of both parties to the transaction, and provide users with a better shopping experience, the platform has now revised the "Kuaishou Store Shopping Experience Star Rules". This announcement was issued on September 13, 2022 and will take effect on September 21, 2022. Among them, the shopping experience is divided into a 5-point system, with the lowest being 3 points. It is weighted to calculate the scores of the merchant in five dimensions of goods, logistics, customer service, after-sales service and content in the past 30 days. (E-commerce News)
3. Taobao added a new delivery warning tool: assist merchants in handling the order volume that is about to expire.
On September 13, Qianniu "Trade" recently added countdown prompts for shipment warning indicators such as waiting for shipment and upcoming timeout order volume, as well as filtering functions for shipment and upcoming timeout order volume, to help merchants quickly perceive, find and process shipment (upcoming) timeout order volume. (Yibang Power)
4. Douyin e-commerce will specialize in the management of alcohol categories: severely punish brand inconsistent behavior
According to September 13, Douyin E-commerce recently issued a governance announcement on the compliance of product distribution by merchants in the wine industry. From September 15, 2022, the platform will conduct special governance on the wine category. The announcement stated that the platform found through investigation that there were serious misplacement of categories under the alcohol category, inconsistent with the sales brand and attribute brand, and the release of multiple products through a single product tool. The above behavior seriously disrupted the normal operating order of the platform. In order to maintain a good ecological environment, from September 15, 2022, the platform will conduct special governance on liquor categories. Merchants are requested to promptly conduct self-inspection and rectification; if there is no timely rectification, the platform will deal with illegal merchants/merchandises in accordance with relevant rules. In response to violations, the platform will intercept merchants in accordance with the general rules for the management of merchants' violations and the relevant provisions in the "Liquor" industry management specifications. If the platform circumvents the platform's rules for publishing the above-mentioned products, the platform will impose (including but not limited to): banning goods, closure of business and rectification, clearing of stores, deducting all deposits, and never cooperating; measures to restrict marketing activities include but not limited to: restricting participation in all major promotions on the platform, and restricting the commercial traffic promotion of stores and their affiliated accounts on related platforms (including but not limited to DOU+, Juliu Qianchuan, etc.). The platform recommends that all merchants conduct self-inspection in a timely manner, take the initiative to remove illegal products, and stop publishing such products to avoid unnecessary penalties. (Yibang Power)
Internet news
5. Daily Youxian responds that the user's balance is cleared: System failure is recovering with all efforts
According to September 13, several users of MissFresh Value Reserve said that their balance in the APP has been cleared. At the same time, the product information for the next day delivery in the MissFresh APP has also disappeared, and all categories are displayed without stock. In response, MissFresh responded that there were some failures in the system server and the staff are currently recovering with all their efforts. Starting from July 27, MissFresh's main forward warehouse business has been closed nationwide, and subsequently, products with next-day delivery labels have also been displayed in Beijing, Tianjin, Shanghai and other places, "no stock at the current address". At present, the product information for the next day delivery in the MissFresh APP has also disappeared, and all categories are displayed without stock. (E-commerce News)
6. Tujia B&B 2022 Mid-Autumn Festival Travel Report: The number of B&B bookings during the National Day holiday is the same as that of Mid-Autumn Festival
According to the news on September 13, the 2022 Mid-Autumn Festival and National Day trip report released by Tujia B&B shows that this year's Mid-Autumn Festival, the proportion of rural B&B orders reached 50%, becoming the mainstream vacation trend for residents of big cities. Due to the popularity of rural homestay reservations, some residents even directly "grabbed" the National Day property. According to data from Tujia B&B, the proportion of rural B&B orders in 2022 increased by 70% in the same period last year. This year's Mid-Autumn Festival, the top five popular destination cities for homestays are Beijing, Shanghai, Hangzhou, Zhoushan and Changsha. The platform predicts that the number of B&B reservations for National Day is expected to double compared to the Mid-Autumn Festival. (E-commerce News)
Cross-border information
7. SHOPLINE B2B adds blog comments and processing rules functions
On September 13, SHOPLINE B2B, a foreign trade product launched by SHOPLINE, has added blog comments and processing rules functions. Specifically, in terms of blogs, customers can write comments after reading the store’s blog posts to enhance the interaction between customers and merchants and help merchants create a communication community within the store. The "Manage Comments" module has been added to the blog collection editing page. Merchants can set different blog collection review processing rules to meet the demands of different merchants for blog management. In terms of themes, under all themes, when the main image of the product is a video, the merchant can "enable video loop" and turn on "auto-play video" in the product details page. Under the "Video" component of Arise and Wink themes, merchants can turn on "Autoplay Video" and select "Whether Autoplay is muted". (Yibang Power)
8. Amazon's India market's overall revenue surged by 32% in fiscal 2022
September 13th news, Amazon India recently reported the financial status of its market, logistics, payments and cloud computing departments in the 2022 fiscal year. According to data from business intelligence platform Tofler, Amazon's net loss in the Indian market in fiscal 2022 was Rs 3.649 billion, a 23% decrease from the previous fiscal year. The Amazon FLZ sector's total revenue in fiscal 22 was Rs 4.581 crore, an increase of 12.6% over the same period last year. Amazon Payments Division reported revenue in fiscal 22 of Rs 2052 crore, a 16% surge from the previous fiscal year. But according to Tofler's filing, the division's net loss in fiscal 22 was Rs 1.741 crore, an increase of 15% from the previous fiscal year. (E-commerce News)
9. FedEx International E-commerce Services Added Indonesia, New Zealand, Philippines and Vietnam Markets
On September 13, FedEx announced that it would further expand the "FedEx International E-commerce E-commerce" service, with the service scope added to four Asia-Pacific, Middle East and Africa markets, including Indonesia, New Zealand, the Philippines and Vietnam. Through this expansion, e-commerce retailers in 14 markets including Mainland China, Hong Kong, Taiwan, Australia, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, the Philippines, Thailand and Vietnam can now use the "FedEx International E-commerce Yi" service. (E-commerce News)
10. Dunhuang.com releases a notice on launch of DHLink smart selection Canada special line (Photo + Special)
On September 13, Dunhuang.com issued a notice on the launch of DHLink Smart Selection Canada Specialty. The notice shows that the weight of the DHLink Smart Select Canada Special Line (P+Two) line is limited to 0-4.5KG, and the reference transportation time is 10-28 days. The product can be shipped with reference to the delivery attributes. The service country is Canada. In terms of packaging size, the weight of the line is limited to within 4.5kg; the size does not exceed 120cm on one side and the length of three sides does not exceed 200cm. The address of this line's self-transmitted warehouse is Haohe Zhichuang Longben Tianxia, No. 10, Fuyuan 2nd Road, Fuhai Street, Bao'an District, Shenzhen. In terms of compensation standards, if the goods are lost or deducted if they are not online, the refund fee is +60 yuan/kg. (E-commerce News)
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