How to operate a Taobao C store

　　How to operate Taobao C-store? Many sellers want to know the Taobao C-store operation plan. How to build a C-store well? Today, the editor of Laogao Crown Club will talk to you about how to operate a Taobao C-store.

　　1. Before opening a store, you must determine the overall positioning structure of the new store.

　　Before opening a store, first give your products and stores a clear position, such as whether to take a low-end or mid-range or high-end route; in addition, you must analyze your own products, formulate plans and strategies based on the products of your peers' competitors, and find out the advantages of differentiation and your own products! Pricing is also very important. How to price? When starting, you can position your own prices based on the prices of most peers, that is, the initial pricing. This price is best to have a price advantage. The next step is to increase the price. This price is a low-profit price, which will be slowly raised, and finally the final price, that is, the price is a virtuous cycle of fixed profits.

　　Here, there is a problem, which is the grasp of price adjustment time and optimization after price adjustment!

　　In general, a new product is on sale on the shelves. The initial price is very low. In order to have a price advantage over the peers, it can be sold at a low profit for a period of time. After the newly launched product has an initial sales of 10-20, the pricing will increase. With the basic sales, there will be weights. With the weights, there will be opportunities to obtain rankings and increase exposure! So after the price is raised, how to optimize the new product?

　　2. Do a good job in the basic process of store operation

　　1) Select the

　　Choosing a model can be said to be the most critical step. If you choose the right style, it means that your baby has a good background. You must have a good understanding of your products. Whether the products you are promoting are popular in the market and have potential, you must conduct a good survey and analysis of the market. For example, if you want to promote a product, you will analyze the product, its potential, cost price, sales price, etc., look at most of the price of the product on Taobao, and combine it to finally determine the choice of the product. This is a preliminary strategy and must be done with care.

　　2) Make a drawing

　　The main picture and baby details page, the products you have worked hard to select, their pictures must be made well. Now Taobao is a visual battlefield, so how to describe this baby? The first thing you think about is to make customers interested in reading, let customers feel that your store is professional and formal, and many good pictures are directly converted to customers. If your details page pictures are not done well, the conversion rate is very low, so it is also a vicious cycle for your store. There is also a main picture. The main picture is the first picture of the product. The main picture is the first picture of the customer sees it at first, and it is also the main entrance to the store traffic. Whether the main picture is done well directly affects the store traffic. Everyone thinks that they have worked hard to optimize the baby and rank high, but no one clicks it, and there is still no traffic.

　　3) Title

　　Baby titles are the source of traffic. Most customers come in through searches. If the baby titles are not written well, then the customer searches will not see you and your store will have no traffic. I won’t talk much about the importance of the title. So how to write a good title? For newly opened stores, it is best to use long-tail words to attract traffic in the early stage. Long-tail words also include the main keywords. In the early stage, the main keywords are very competitive, and your new baby has no weight, and you can’t beat those high-weight babies at all.

　　Let me briefly talk about how to write a title in a new store. Format: Promotional Word (Brand) + Main Keyword Long Tail Word (Node Word Cold Word) + Model (letters or numbers are convenient for searching and finding the same style) This is a complete baby title. Node Word is the word in the Taobao drop-down box.

　　4) Attributes

　　The baby's attributes are closely related to the title, that is, they are as close as the search ranking. The baby's background attributes must be filled in in full, because each small attribute represents a traffic entrance. Every time you fill in less attributes, it means that you have one less traffic entrance and a lot of traffic is reduced.

　　The attribute word is in line with the relationship between baby. For example, a women's watch is retro, so you should choose retro in the background attribute style, so that your baby and attributes are consistent.

　　Attribute words should be displayed in the title as much as possible, which is a way to optimize the title.

　　5) Pricing

　　6) Reserve the shelves and arrange the time for the shelves reasonably

　　7) Optimization, optimization of baby's initial sales, sales, traffic, baby conversion rate, keyword conversion rate, store conversion rate, control, and optimization.

　　At the beginning of the store, if you do the above points well, you will gradually gain traffic. You should not be impatient when doing Taobao, as it will get better and better with the later optimization. OK, the above is the content of how to operate Taobao C-stores brought to you by the editor of Laogao Crown Club. Hope it can help everyone.

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