#Laogao E-commerce Newsletter# [November 25 E-commerce Evening News]

Evening News: Taote launched the "Official Subsidy Day" and the first issue focuses on instant noodles and milk drinks; JD.com released the general rules of the 2021 December event; Qunar data: Since Xiaoxue, hot spring hotel bookings have exceeded the same period in 2019; JD.com's cross-border e-commerce platform JOYBUY will be suspended in December; TikTok will hold its first "Black Friday" shopping festival in the UK...

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E-commerce newsletter

1. Taote launched the "Official Subsidy Day" and the first issue focuses on the noodles and milk drinks

According to November 25, after launching the October "Special Sales Festival" and Tmall Double 11, Taote will launch the "Official Subsidy Day" on November 26. It is reported that the first period of Taote’s “Official Subsidy Day” focuses on nearly 100 brands in the three major fast-moving consumer goods categories: instant noodles, milk and beverages. Through brand direct supply and Taote official subsidies, the entire market will be as low as 50% off. In the later stage, Taote will also refine and expand its categories for vertical groups and consumption scenarios. Official data shows that since its launch in March 2020, Taote users have exceeded 240 million in 18 months. (E-commerce News)

2. The news says Taobao grayscale test "Shop Together" function

According to IT Home, Taobao is testing the "Shopping Together" function recently, and it seems that it is only available on the iPad. In actual testing, devices with the "Shopping Together" function can invite devices that do not have one. After invitation, the user can make a voice call. At the same time, the floating window will display the product the other party is looking at, and the voice duration will be displayed after hanging up. (E-commerce News)

3. JD.com releases the general rules for 2021 12.12 activities

On November 25, JD Open Platform released the general rules for the 2021 JD Open Platform 12.12 activities today. The rules show that the warm-up period for JD.com in 2021 is 20:00:00 on December 6, 2021 to 19:59:59 on December 9, 2021, and the official period is 20:00:00 on December 9, 2021 to 23:59:59 on December 12, 2021. JD.com 12.12 will combine various gameplay such as the number one Beijing post and red envelope rain to integrate JD.com's internal and external traffic positions to provide merchants with high-quality resource support. (E-commerce News)

4. Suning.com and Haier are working together to sprint for sales target of 2.3 billion at the end of the year

On November 25, Suning.com Haier's National Mobilization Meeting was held recently. Ren Jun, President of Suning.com Group, and Li Huagang, President of Haier Smart Home, communicated in-depth, and clarified the sales target of 2.31 billion yuan by the end of the year. It will focus on high-end products, expand low-tier markets, upgrade scenario experience and trade-in services. The two sides have further clarified the cooperation goals for 2022, and are expected to launch 50 Haier Sanyi Bird Scene Experience Stores in Suning.com stores to deepen scene cooperation. It is reported that from November 24 to January 23 next year, Suning.com and Haier jointly launched the "Thank you for a month" promotion, which lasts for 62 days. (E-commerce News)

Internet news

5. Jitu Express responded to receive another $2.5 billion in financing: no comment

On November 25, Jitu said that he would not comment on the news that Jitu Express received a new round of US$2.5 billion in financing. According to Reuters, citing people familiar with the matter, Jitu Express completed this round of $2.5 billion in financing, the company's valuation was about $20 billion. Investors in this round of financing include Boyu Investment, Hillhouse Capital, Sequoia Capital China, Tencent Holdings, and Haina Asia. Sources also said that Jitu Express plans to list in Hong Kong as soon as the first quarter next year, with a fundraising amount of US$1 billion. (E-commerce News)

6. Qunar data: Since Xiaoxue, the number of hot spring hotel reservations has exceeded the same period in 2019

According to news on November 25, data released by Qunar recently showed that since the snow this year, the number of hot spring hotel reservations has exceeded the same period in 2019, and the weekend is the "prime time" to stay in hot spring hotels. Under the influence of supply and demand, the average booking price of hot spring hotels has increased slightly this year, with the room night price reaching 815 yuan, which is 120 yuan more expensive than the same period in 2019. In addition to Guangzhou, among the top 10 popular hot spring hotel reservation cities released by Qunar, Guangdong's Huizhou and Qingyuan are both on the list. In addition, Chongqing, Nanjing, Fuzhou and Kunming also entered the Top 10 list. The number of hot spring hotel reservations in Chongqing increased by nearly 60% compared with the same period in 2019, and the average booking price increased by 1.1 times. (E-commerce News)

Cross-border newsletter

7. JOYBUY, a cross-border e-commerce platform under JD.com, will cease operations in December

On November 25, according to Hugo.com, JD.com's cross-border e-commerce export platform JOYBUY issued an announcement stating that due to the company's strategic development needs, the platform will stop the operation of existing businesses of www.joybuy.com and www.jd.ru on December 9, 2021, and will terminate the cooperation on the JOYBUY website in accordance with the agreement with the seller. The announcement shows that JOYBUY's termination of cooperation is only aimed at the online transaction business of the JOYBUY platform and does not affect merchants' sales on the three-party platforms. (E-commerce News)

8. TikTok holds its first "Black Friday" shopping festival in the UK

According to November 25, TikTok is hosting its first "Black Friday" shopping festival in the UK. From November 25th to 30th, trendy creators on TikTok will start several "Black Friday" live broadcasts, and British users have the opportunity to buy beauty brands and popular technology products at a 50% discount. The "Black Friday" event also includes lucky draws, holiday gift recommendations and other links. (E-commerce News)

9. Amazon India Prime membership fee will be fully increased from December 13

According to news on November 25, Amazon India announced that it will raise the Prime membership price in a comprehensive manner from December 13. Specifically, monthly members will rise 50 rupees to Rs 179, quarterly members will rise 130 rupees to Rs 459, and annual members will rise 500 rupees to Rs 1499. This means that the price adjustment has increased by about 50%. It is reported that for informal Prime members, Amazon will automatically renew from the date of the end of the free trial period. Existing Prime members can choose to waive or renew their membership before the next price adjustment. (E-commerce News)

10. Sensor Tower: The total global installation volume of TikTok and TikTok is about 3.3 billion times

According to the interface report, data from the Sensor Tower store intelligence platform shows that as of now, TikTok and TikTok have installed apps and Google Play around the world for about 3.3 billion times. There are more than 900 related applications, accounting for 40% of the total number of App Store and Google Play applications worldwide. Among the applications related to TikTok and TikTok, 49% of the applications concentrate on the video download category, which allows users to download videos on the platform to their own devices. It is worth mentioning that according to 36Kr, in the first half of this year, ByteDance achieved advertising revenue of approximately RMB 115 billion, achieving double-digit growth, close to achieving the original planned goal. (E-commerce News)