When many shopkeepers promote the direct train, due to their limited budget, the results often do not meet our expectations. It can be seen from the keyword deduction formula that our quality score can be optimized. So how do we optimize our quality score? Quality score is a relative value of systematic estimates, used to measure the correlation between promotion keywords and baby promotion information and Taobao user search intentions. Quality scores are closely related to our creative quality, relevance, and buyer experience.
We can see that the wireless end has the main advantage, but the PC end is still following up and optimizing, but why do this? Simply put, if you give up the PC end, it is nothing more than giving up a way to drain traffic. Not to mention that no one plays the PC end now, why is the direct train not banned? Then it must have its meaning of existence, and this big man cannot control it.
Since you want to care about the development of wireless now, it is still possible for big shots to help you improve your operating skills. Without further ado, let’s help you solve this problem. Therefore, if you don’t read the posts carefully, you can’t blame others if you can’t learn them.

If you want to optimize the keywords on Taobao wireless, you have to have someone to understand them:
Class A words: Popular keywords, or big words, have a relatively high search index and include a wide range of words, such as men's clothing, women's clothing, etc.
Category B words: Accurate keyword words: This is defined based on the baby's own attributes, such as lace dresses, silk chiffon gowns, etc.
C-type words: long-tail words, which contain a variety of modifiers, such as new styles, long styles, short dresses, etc.
Category D words: Unusual words. Whoever likes to use these words obviously does not have them, so I won’t say much. It is roughly some small words that refer to low search.
So how should these keywords be selected and optimized in their own optimization process?
Here is a complete collection of ideas for you, teaching you when and what words to play!
If you start the direct train at the beginning, you can choose long-tail and accurate words with relatively small competition in the previous word stage.
This will minimize your investment, and you can bid for low training in the early stage, and at the same time, you can train in the express train, and quickly improve the quality score and the basic weight of the express train.
By explaining the importance of the quality score of the express train, the indicators for improving the quality score, and how to optimize these indicators, our quality scores will be improved, thereby reducing our expenses and achieving better promotion results.