Summary of FAQs for e-commerce, a must-have list of e-commerce merchants

With the popularity of e-commerce, it has gradually changed our lifestyle. In the past, we had to go to physical stores to buy things, but now we only need to move our fingers online to buy Xinyi's products. This is not only very convenient, but also saves a lot of time and costs.

The dividends of e-commerce have made many people choose to start an e-commerce business. Under such dividends, what are the problems of e-commerce worth pondering? The following are the common e-commerce questions I have summarized .

1. How to start an e-commerce business?

Research the products you want to sell or can sell, choose the name of the business, register your business with the government, get a license and license, select an e-commerce platform and create an online store, load the product onto the store, and finally start and start marketing your business.

2. Can e-commerce really make money?

Of course, the e-commerce industry is very profitable. Successfully starting an e-commerce company is a marathon, not a sprint. It may take 18-24 months to get started. It is crucial not to measure a business success by first-year profits.

3. Is it difficult to start an e-commerce business?

No, with the Laogao e-commerce circle , it is not difficult to do e-commerce at all. There are many e-commerce bosses here, and everyone will exchange and discuss together. To do a good job in e-commerce, you need to work hard and continue to improve your business. The important thing is: meet the right people in the right place to do the right thing.

4. What are the different types of e-commerce?

There are four traditional business models or types in e-commerce. This includes: B2C (business to consumer), B2B (business to business), C2B (consumer to business) and C2C (consumer to consumer). You may also often hear the term D2C (direct to consumer), which is similar to B2C, where businesses provide products directly to consumers.

5. How much does it cost to carry out e-commerce business?

Which e-commerce platform you want to choose to conduct business and which form you choose to conduct e-commerce business determines how much money you need to invest. It is nothing more than store opening costs + product costs + personnel costs + site costs + working capital + promotion costs + logistics costs.

6. An e-commerce platform suitable for small businesses?

As the pioneer of new e-commerce, Pinduoduo is committed to integrating the elements of entertainment and social interaction into e-commerce operations. Through the "social + e-commerce" model, more users can share the benefits with fun and enjoy a new shared shopping experience. Pinduoduo's new model of "starting from demand and changing the production side" is a powerful tool urgently needed for small and medium-sized enterprises to transform.

Pinduoduo is beneficial to small enterprises in many aspects. For example, the urban "high-quality restaurant" jointly built by Pinduoduo and many places in 2020, which is a timely rain for small and medium-sized enterprises and supports many small and medium-sized enterprises.

7. Low-priced products in the e-commerce industry

There will always be some e-commerce companies selling goods at low prices, or even selling goods at costs, and they use marginal benefits to increase volume and profit. This type of e-commerce is mainly concentrated in Taobao, Pinduoduo and live broadcast channels. One reason is that the authorization chains of these two service platforms are not strict, the comprehensive cost of the service platform is low, and the store quality is uneven. In addition, another reason is that the prices of some commodity channels are chaotic and the difference is huge, causing the entire price market to get out of control. E-commerce is just easier to query, so it seems more obvious.

Relatively speaking, JD.com and Tmall do not have the advantage of price because of the service platform deductions, data traffic costs and operating expenses, so the probability of low prices for large platform stores and genuine products doing business is very small.

8. Regular holidays, consumers will feel tired of purchasing

The development of e-commerce in 2021 has made many people aware of the convenience of online shopping, which has once again increased consumers' purchasing efforts. However, every day and often, will consumers not have purchasing fatigue codes? Maybe female consumers don’t, because shopping is an innate patent for girls, but online shopping is not only women, but also men. I believe no man goes online shopping every day without any trouble. Even if he sees a little bit of money during the holidays, he can buy every day, but can he bear it? This is similar to most men who don’t like shopping, and men don’t have so many things to buy.

Let’s talk about girls. I buy a piece of clothing today, a skin care product tomorrow, and a day after tomorrow. Can I buy it every day? But you can see discounts, events, and discount promotions on e-commerce every day. Today is Taobao, Tmall, and tomorrow it can be JD.com and Pinduoduo. Moreover, the time for each e-commerce event will be advanced and postponed, from at least three days to seven days. In short, if you look at it this way, you will buy it every day. Little do people know that when holidays are frequent, consumers will feel tired of purchasing.

9. E-commerce cost issue

很多人认为电商低成本，实际上，电商的成本费用不比实体门店低多少，甚至要高。以京东、天猫为例，在其中不仅有服务平台扣点、货运物流、再次包裝、税费、损坏赔偿，也有巨大的流量成本费用、人员支出。

Offline physical stores can depend on the natural customer flow under the advantages of the natural environment, while e-commerce visitors and traffic must purchase and attract traffic and advertising investment. Many stores do not support traffic delivery.

Therefore, in terms of overall cost and expense, e-commerce is higher than physical stores. The only advantage is that it has a wide coverage and more convenient consumption time. Due to high costs, no professional e-commerce company hopes to lower or even reverse the revenue to promote promotions. Naturally, except for Taobao and Pinduoduo, e-commerce is usually their incremental or inventory clearance.

10. Manufacturer’s regulations on e-commerce prices

More and more immature manufacturers are already in investment promotion cooperation. They regard e-commerce as a special tool for placing a price rather than a sales channel . Therefore, they expect e-commerce platforms to have a benchmark price. This benchmark price must be higher than the specific transaction price for offline promotion. The purpose is to promote investment promotion cooperation or to promote the completion of offline promotion, live broadcast rooms, and TV shopping. The benchmark price is generally two or three times or even ten times the specific transaction price.

For this group of manufacturers, the so-called e-commerce chaotic prices in their eyes now usually refer to the price marked by e-commerce at a price smaller than the psychological estimate.

Especially after the popularity of live broadcasts, the prices of JD.com and Tmall became the benchmark price of the live broadcast room. As long as a product has a live broadcast room, the manufacturer must stipulate that the price will increase, generate a benchmark price, and guide consumers in the live broadcast room to pay and purchase .

This issue is very easy to deal with, and it gives e-commerce channels certain economic compensation and advertising expenses. After all, e-commerce is a tool at this time, promoting offline promotion and investment cooperation and other sales. Take me as an example. If I bought the money and purchased the goods, and you asked me to pay the price for other channels, then I naturally don’t want to. By the same token, if I am less than the offline promotion price, the manufacturer is unwilling to do so. Since this is the case, the same price for offline and online is the best choice.

11. The risk of e-commerce carrying prices

When e-commerce becomes a price tool, that is, falsely reporting the marked price to serve the manufacturer's investment or demand, it has already involved illegal activities.

《规范促销行为暂行规定》（2020年10月29日国家市场监督管理总局令第32号公布）第21条规定，经营人折价、降价，理应标注或是通过或是便捷消费者了解的形式表明折价、降价的标准。未标明或是表明标准的，其折价、降价理应以同一个经营人在同一个经营地内，在这次促销活动前七日内最低标准成交价钱为标准。假如前七日内沒有交易的，折价、降价理应以这次促销活动前最后成交价为标准。

At the same time, it violates the "Regulations on Administrative Penalty for Price Illegal Acts" that the same product or service are given and price discrimination is imposed on those with the same transaction conditions or operators.

12. The integration of e-commerce and offline channels

Many people think that e-commerce and offline are contradictory, but in fact they are not.

As one of the sales platforms, e-commerce is complementary to physical sales channels. It can cover areas that dealers cannot cover and areas that cannot be reached by the manufacturer's investment promotion system. It can make customers purchase 24 hours a day, and can provide consumers with convenient and fast services such as home delivery. At the same time, these two consumer groups are not the same. E-commerce consumer groups are used to buying at night, usually office workers, and do not buy offline for too much time. A considerable part of the consumption is impulsive consumption or advertising guidance at night, and there is no impact on offline.

Under the conditions of reasonable overall planning, the synchronization of the entity and the online prices will not affect each other . I am afraid that e-commerce will be used as a tool, and of course it will not achieve sales.

13. Problems in the live broadcast room

The product quality problems and false advertising problems caused by the wild growth of the live broadcast room have long been highly valued. The period of using the live broadcast room as a method to harvest ordinary consumers and achieve profit growth is about to end. If the live broadcast room cannot change the current low-quality, low-price, and false advertising issues, it will soon be dealt with by the regulatory authorities and abandoned by consumers.

Today, the live broadcast room is not only a network live broadcast platform and online anchor, but many manufacturers provide high-code scanning, low-cost and low-quality products tailored for the live broadcast room. The chaos in the live broadcast room ultimately lies in the manufacturers' hopes to quickly harvest consumers. At least at this stage, it is not a healthy market behavior.

14. The authenticity of e-commerce products exists from beginning to end

Recently, several major e-commerce platforms have been deeply involved in the authenticity of products and have been questioned by consumers. As an e-commerce platform, how can this type of fake products be allowed to exist? To deceive consumers, you will be the one who will harm yourself in the end. Consumers are the foundation of e-commerce, especially old consumers. One person can take a fewer groups. Therefore, e-commerce should strictly control the authenticity of such products to prevent fake products from being given to consumers. This involves reputation and brand issues. Whether it is large and medium-sized e-commerce companies or individual e-commerce brands , they should be taken as a warning to prevent such things from happening.

15. Logistics problems need to be improved

Many products are lost or left behind in the hands of consumers due to logistics reasons. The author believes that when all online shopping consumers buy goods, logistics can give the goods 40 points. Under normal circumstances, if a product is more than three days, it will be difficult for consumers to trust the logistics of the product. What follows will eventually be a loss of confidence in the store or the e-commerce company. If the product comes late due to logistics problems repeatedly, consumers will no longer trust the store. Logistics problems have always been the shortcoming of e-commerce. Despite the improvement over the years, with the increase in express delivery fees, slow delivery may occur from time to time. This depends on the efforts of e-commerce companies . If logistics problems are not improved, consumers cannot afford to wait.

Although there are many problems with e-commerce channels, in addition to group buying, we will continue to accelerate the basic construction of e-commerce channels, continuously eliminate and improve categories, cooperate with many manufacturers to explore a path of mutual benefit and win-win, and will also increase the development of independent brand products of strong fragrance and fresh fragrance.

The reason is very simple. The market has changed. The letter generation is about to retire, and the generation living on mobile phones has grown up.