#Laogao E-commerce Newsletter#[E-commerce Evening News on September 23]

Evening information: JD.com released the 11.11 "double zero" investment policy; Douyin's internal test graphic content "exploration" first-level entrance to open traffic sharing to creators; Jia Nailiang's GMV exceeded 100 million on September 21, ranking first in the Douyin sales list on that day; Amazon's most profitable seller was released: Spreetail ranked first in revenue list with US$702 million; Lazada upgraded a one-stop solution for Chinese merchants to go overseas Southeast Asia...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com releases 11.11 “Double Zero” investment policy

On September 23, JD.com and Hour Purchase recently released the 11.11 investment promotion policy, which will provide 0 deposit and 0 platform usage fee settlement policies for new merchants who meet the conditions. After the merchants settled in and went online, they will divert the online traffic of JD.com and JD.com to offline stores through the instant retail model of "online ordering, store delivery, hourly delivery, and even minute delivery", thereby increasing the dual growth of store users and sales. Up to now, JD.com and Hourly Gou have launched more than 200,000 physical stores in all formats, covering more than 1,800 counties, districts and cities. (E-commerce News)

2. The first-level entrance to "exploration" of the internal test of graphic content of Douyin opens traffic to creators

On September 23, Douyin is testing the homepage of some graphic and text users with internal testing, distributing it in a dual-column form, and opening the search function. It is understood that the Douyin graphic and text function was launched in December last year. Next, Douyin will support graphic and text creators from the aspects of traffic incentives and monetization channels. In terms of traffic incentives, more than 40% of the traffic of Douyin's graphic and text content will be tilted in two major directions: one is real, objective, detailed and useful life experience and strategy evaluation; the other is niche interests that explore themselves and lead the trend. (E-commerce News)

3. Jia Nailiang ranked first in the Douyin sales list on September 21st

On September 23, after being sorted and analyzed by Xinbianer, Douyin e-commerce daily list on September 21, in the expert list, on September 21, the live broadcast room of the anchor "Jia Nailiang" ranked first in the anchor's product list, with a GMV of 100 million to 250 million, and a live broadcast sales of 750,000 to 1 million. AMIRO Miguang six-pole radio frequency beauty instrument PRO sales reached 10 million to 25 million. The live broadcast room of the anchor "Qianyu Sheila" ranks third in the anchor's sales list, with a GMV of 25 million to 50 million, and a live broadcast sales of 250,000 to 500,000. There are three live broadcasts, mainly selling products, including clothing, underwear, shoes, boots, luggage, and beauty. (E-commerce News)

4. Kuaishou Agricultural Products Consumption Trend Report: Nearly 560 million agricultural product orders in 2021

9月23日消息，快手发布了《2022年中国农民丰收节快手农产品消费趋势报告》，2022年前八个月，快手农产品带货数量最高的十个城市分别为：临沂、北京、杭州、连云港、昆明、西安、西宁、青岛、沈阳、攀枝花。2022年1月至8月期间，快手平台上销量最高的水果TOP 6分别是芒果、橘子、榴莲、桃/李/杏、橙子、苹果。据统计，2021年，数十亿个商品订单通过快手发往全国各地，农产品订单有近5.6亿个。（电商报）

Internet news

5. TikTok E-commerce Helps Rural Development Report: The number of e-commerce experts in rural areas and rural areas increased by 252% year-on-year

On September 23, Douyin E-commerce released the "2022 Harvest Festival Douyin E-commerce Helps Rural Development Report". In the past year, a total of 2.83 billion single-agricultural specialties have been exported to the village and into the city through Douyin e-commerce. The number of e-commerce experts on the platform in rural areas increased by 252% year-on-year, and the number of agricultural merchants increased by 152% year-on-year. From September 2021 to the present, the platform's three rural e-commerce trailer short video has been played 287.3 billion times, and the cumulative duration of explaining agricultural products in the e-commerce live broadcast room has reached 31.95 million hours. The sales of agricultural specialty products driven by malls increased by 527% year-on-year, and the sales of agricultural specialty products driven by search and store windows also increased by more than 300% year-on-year. (E-commerce News)

6. Mafengwo Travel: The popularity of "Eleventh Tour" has increased by more than 100% in the past week

September 23rd news, the Golden Week has entered the countdown. Mafengwo Travel and Entertainment Big Data shows that in the past week, the search popularity of "National Day Where to Go" has increased by 90%, and the popularity of "National Day Tour" has increased by more than 100% in the past week. Cultural check-in and climbing highs to enjoy autumn are the most popular local and surrounding entertainment directions for young people. Shanghai, Changsha, Hangzhou, Beijing, Xishuangbanna, Nanjing, Xi'an, Suzhou, Zhangjiajie and Guilin ranked among the top ten cities with the highest attention during the National Day Golden Week, and local and surrounding tourists have made major contributions to the popularity of the destination. It is expected that the proportion of local travel orders in holiday travel products will increase by 25% compared with the same period last year. (E-commerce News)

Cross-border newsletter

7. JD International and FOBGOODS: Assist foreign trade merchants in overseas B2B business

September 23rd news, recently, according to the official news of FOBGOODS, JD International and FOBGOODS have reached their first cooperation. The cooperation content is mainly carried out in three aspects: B2B finance, logistics and supply chain, helping more foreign trade merchants to enter the path of manufacturing in China. It is reported that the most eye-catching thing this year is Tiktok, SHEIN and FOBGOODS, which are known as the "three pillars" of emerging foreign trade platforms in 2022, forming emerging representatives of B2C, independent stations and B2B. (Sohu)

8. Amazon's most profitable seller is released: Spreetail tops revenue with US$702 million

On September 23, ecommerceDB recently released a trend report "Amazon Sellers: Market Intelligence, GMV, Data and Top Sellers", which analyzed 7,879 sellers. The report shows that US site seller Spreetail tops the seller's sales revenue ranking with US$702 million, followed by UK site seller music Magpie, which generated revenues of US$368 million through Amazon last year. (Seller's Home Morning News)

9. SHOPLINE launches pre-sale function to support merchants to set up applicable products and pre-sale quantity independently

On September 23, SHOPLINE recently launched a pre-sale function, which supports merchants to independently set up applicable products, time, pre-sale quantity, and payment methods. At the same time, after placing an order, the customer will receive a reminder email to indicate that the customer's order contains the pre-sale products. According to reports, the advantages of the pre-sale function are: pre-sale before the new product is released, which can help sellers judge the popularity of the new product and adjust the new product promotion and distribution strategy based on this. Third, pre-sales will be launched before the festival arrives, using holiday discount prices to stimulate consumers to place orders and lock in consumers in advance. (E-commerce News)

10. Lazada upgrades one-stop solution for Chinese merchants to go overseas Southeast Asia

September 23rd news, today, Southeast Asia flagship e-commerce platform Lazada announced at the domestic product overseas summit and Lazada cross-border merchant conference held by Alibaba that it will upgrade the one-stop overseas Southeast Asia solution for Chinese merchants, providing full-link services covering merchant settlement, incubation, operation, traffic, market, and logistics. It is reported that Lazada has launched a new one-stop overseas solution for cross-border merchants, including five measures including merchant support, three-dimensional logistics, local upgrades, ecological opening, and market insights, to help more domestic products go overseas in Southeast Asia. In terms of merchant support, Lazada will launch a new 90-day commission refund and traffic incentive for new merchants, as well as increasing support for core categories such as styled women's clothing; in terms of logistics that are generally concerned by cross-border merchants, Lazada will upgrade a three-dimensional integrated cross-border logistics network including small package direct mail, domestic warehouse delivery, and overseas warehouse delivery to ensure that the timeliness of small package direct mail is increased by 15%, the Dongguan & Hong Kong central warehouse is out of the warehouse for 24 hours, and the overseas warehouse is delivered within 3 days.  

一直以来，Lazada领先的数据智能技术及应用有效帮助品牌和商家更好的精准定位受众，并有效提升了转化率；同时，随着增强现实（AR）等平台新技术的应用，更多商家、品牌因此受益且带来了可观的持续增长，消费者的消费体验也得以显著增强。  Lazada是阿里巴巴旗下东南亚旗舰电商平台，致力于通过商业和技术创新促进印度尼西亚、马来西亚、菲律宾、新加坡、泰国和越南等六市场发展。Lazada集团的目标是GMV实现1000亿美元，到2030年服务3亿消费者。（亿邦动力）