#Laogao E-commerce Newsletter# [May 23 E-commerce Morning News]

Morning News: Douyin launches the "China Tourism Day" series of activities; JD International enters Xiaohongshu and launches the first batch of 20 overseas brands; Douyin develops mini programs for live takeaway merchants to collect local life services from June 1; Pinduoduo's "Read for You" charity action to enter Ganzi, Sichuan; JD's first overseas maintenance center is launched in the United States to build a European maintenance center within the year...

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E-commerce newsletter

1. Alibaba's shares in Alibaba have increased to 57.06%

The distribution will lead to the increase of Alibaba Holdings' indirect holdings of Alibaba Health from 7,664,602,068 shares to 7,713,318,533 shares, and the proportion of the company's total issued share capital increased from approximately 56.70% to approximately 57.06%. After the distribution matters, Alibaba Holdings remains the largest and ultimate controlling shareholder of Alibaba Health. (E-commerce News)

2. TikTok launches "China Tourism Day" series of activities

On May 22, recently, the main venue event of the 2022 "China Tourism Day" was held online, with the theme of "Insighting Chinese Culture and Enjoying a Beautiful Journey". The official Douyin account @ Douyin Live Activity broadcasts the main venue live. It is reported that on May 13, TikTok launched #519 China Tourism Day, #10,000 tour guides to take you to travel in the cloud, #519 record a series of beautiful journeys, and has been played more than 730 million times. In addition, users will post videos or pictures and texts with topics #519 China Travel Day, #519 Recording a Beautiful Journey, etc., share and recommend attractions, and have the opportunity to get traffic incentives. (E-commerce News)

3. JD International has entered Xiaohongshu for the first batch of 20 overseas brands

On May 22, JD International has recently officially settled in Xiaohongshu, a lifestyle community. This time, JD International will cooperate with Xiaohongshu in the form of an official account and store. It is reported that after the opening of JD International Xiaohong Bookstore, 20 overseas brands will be launched in the first batch, including popular reputation brands such as SUQQU, Bedma BIODERMA, CPB, and Charlotte Tilbury. Consumers only need to open Xiaohongshu and search for "JD International" and can directly purchase in the store through the official account of JD International. (E-commerce News)

4. Douyin develops mini programs for live takeaway merchants to collect local life services from June 1st

On May 21, according to the letter list, it was learned from a person in charge of a Douyin local life service provider that recently, Douyin has opened an interface for them to customize and develop takeaway mini programs for merchants, and realize functions similar to Meituan takeaway in the live broadcast room. "The back kitchen automatically places orders, and third-party riders automatically take orders." The Douyin expert said that since last year, Douyin has begun to actively invite experts to start broadcasting and increase support for merchants' self-broadcasting. (E-commerce News)

5. Pinduoduo's "Read for You" charity action enters Ganzi, Sichuan

On May 23, on May 20, the Pinduoduo "Read for You" public welfare action project team brought more than 10,000 books and sports goods to the western Sichuan Plateau. This is another step into the remote mountainous areas of Sichuan after Pinduoduo’s “Read for You” charity donation campaign in April last year from Liangshan Yi Autonomous Prefecture and Zigong City. At present, Pinduoduo's "Read for You" charity donation campaign has continued to launch charity donations to local primary and secondary school students in remote mountainous areas and villages in Hubei, Xinjiang, Qinghai, Gansu, Guizhou, Yunnan, Anhui, Jiangxi, Hunan and other places. To date, nearly 200,000 books have been donated. (E-commerce News)

Internet news

6. Yunda held the 618 event service guarantee launch meeting

According to the official WeChat account of Yunda Express, Yunda recently held a 618 event service guarantee launch meeting online. The meeting pointed out that we must adhere to the "two-handed approach" of epidemic prevention and control and business operations, put epidemic prevention and control first, refine prevention and control measures, and do a good job in customer and consumer services during the 618 event on the premise of doing a good job in epidemic prevention and control. In addition, the meeting also introduced the e-commerce 6.18 activity plan, and analyzed and predicted information on package traffic, flow direction and other information. Arrangements and deployments are made for personnel, venues, vehicles, recruitment services, network operations, after-sales services, etc. (E-commerce News)

7. Juliang Engine releases the first quarter of 2022 mobile phone industry insight report

According to May 22, recently, the huge amount of calculations brought a different competitive perspective to the industry through brand competition in the mobile phone industry, changes in brand population and ultimate user change. The list shows that Honor is the fastest-growing brand of attention this quarter on a month-on-month basis. Samsung, vivo and Honor are similar to each other, and relying on the influence of the new phone, the brand attention has maintained an increase of more than 20%. The popularity of Xiaomi 12 series released at the end of last quarter began to ferment this quarter, helping Xiaomi top the Douyin mobile phone brand list. In addition, Redmi stabilized its ranking in the last quarter with the Redmi K50 series. (E-commerce News)

8. Suning.com Retail Cloud and Haier launch the theme live broadcast of the "Comfort Home Decoration Festival"

On May 22, Suning.com Retail Cloud and Haier jointly launched a live broadcast of the "Comfort Home Decoration Festival" theme, displaying and selling 22 products including Haier's high-end brand Casarti. Data shows that the cumulative number of viewers of this live broadcast event exceeded 19,000. On the day of the live broadcast, Haier & Casarti's single-day sales exceeded 60 million yuan, Haier brand sales increased by 450% year-on-year, and Casarti's sales increased by more than 240% year-on-year. Among the products placed by consumers on live broadcast, Casarte's air conditioner 15,999 yuan, refrigerator 12,999 yuan and other home appliances over 10,000 yuan. (E-commerce News)

Cross-border information

9. JD.com’s first overseas maintenance center is opened in the United States to build a European maintenance center within the year

On May 22, on May 18, JD International Logistics' first overseas maintenance center officially started operation in the United States. JD.com's intelligent supply chain network in North America has reached another level. The maintenance center services in Los Angeles and New Jersey will cover the entire United States, helping Chinese overseas brands, cross-border trading factories, overseas local traders and brands to double the after-sales service timeliness compared with previous ones.  

JD Overseas Maintenance Center provides overseas brands and local merchants with a package of after-sales maintenance solutions such as after-sales technology, after-sales customer service, quality inspection, maintenance, on-site technical support, etc., covering all categories of electronic products and functional products such as small appliances, smart audio and video, security monitoring, smart travel, 3C digital, etc.

Che Xiujie, head of JD Overseas Maintenance Center, said: "Traditional after-sales processing methods such as returning to domestic treatment or scrapping locally, will allow brands and merchants to go overseas to face problems such as high costs, long cycles, high legal risks, and unprofessional services. The high cost of self-built after-sales service is difficult for small and medium-sized brand merchants to bear. JD's current after-sales service will save at least 10% of the expenses for overseas brands. In addition to the United States, JD will also build a European maintenance center in Warsaw, Poland this year." (Yibang Power l E-commerce News)

10. Ministry of Commerce: China's cross-border e-commerce imports and exports have increased by nearly 10 times in five years

Sheng Qiuping said that my country's cross-border e-commerce continues to grow rapidly. From 2015 to the present, the State Council has approved the establishment of 132 cross-border e-commerce comprehensive pilot zones in six batches, covering 30 provinces, autonomous regions and municipalities across the country. In 2018, my country innovatively introduced cross-border e-commerce retail import regulatory policies, and gradually expanded the pilot scope to 31 provinces, autonomous regions and municipalities across the country. According to customs statistics, China's cross-border e-commerce imports and exports have increased by nearly 10 times in five years, with a scale of 1.92 trillion yuan last year, an increase of 18.6%. At present, more than 30,000 companies have registered on the online comprehensive service platform of the cross-border e-commerce comprehensive pilot zone. (E-commerce News)