Let’s first understand what is a direct train? The express train is a precise marketing tool tailored by Taobao for sellers. It is a paid-per-click marketing promotion tool, including different promotion methods such as search keyword promotion and non-search targeting. Sellers can use the express train to promote single products or stores. Many novice shopkeepers feel very confused when they first promote the express train and don’t know where to start. There are also many people who have been on the express train for a lot of time and amounts in the end they have wasted a lot of money. So what are the methods to improve the score of the express train? Let’s see the opinions listed by the teacher of Xuanming.com below!
First point: Make plans to make allocations and adjustments
Some friends set up a direct promotion plan without any effect, so they set up another one. The second plan just improved a little, but found that Plan 1 was resurrected. Do you think you are messy? What you should emphasize is that you will decisively delete the useless plans and words to clearly display the plans, especially for 1-2 weeks of plans. If you don’t have much data, don’t think you can optimize for a long time and be reluctant to let it go. There are no ones who eat meat without bleeding. In addition, they have good market share in the industry and the promotion baby will perform naturally. Then you can also add some high-quality words to cultivate quality scores. If it is still invalid, then you can delete it at your discretion.
The second point: Adjusting scores must be based on actual conditions
At the beginning, try to get keywords of 8 to 9 points. In the later stage, 10 points are required to account for the majority. A small number of 9 points being optimized are allowed. In addition, for those with too much competition, you can lower the requirements for some scores, but you must seize the good position and clean up keywords that cannot serve you in time.
Third point: When promoting baby, follow up on the relationship between the primary and secondary
This is necessary to do a good job of optimization, grasp the baby's display and optimization opportunities, and lay a solid foundation for optimizing quality scores. These methods and methods are concluded based on the principle of common point optimization.
Fourth point: While controlling the cost of express trains, optimize the effect of express trains to the best.
In short, once the direct train score cannot be increased in the store, it means that there is a problem with the operation you are doing. You must try it in time according to the above methods. There may be many reasons for the score not to be improved. The key is to see if you have the determination to do it well.
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