Chinese funders behind "Fast and Furious 8": China Film and other capitals poured in from China

　　Under the impact of many new films during the May Day holiday, "Fast and Furious 8" has still performed strongly, and its domestic box office revenue has exceeded 2.5 billion yuan so far. For such a blockbuster, domestic capital will not give up the opportunity to pursue it. Behind the film, there are many companies such as China Film Co., Ltd. (hereinafter referred to as "China Film"). Looking at the domestic film market, as Hollywood "comprehensively invades" mainland China, more and more domestic capital has begun to frequently cooperate with Hollywood, but not every company has benefited from it. For domestic capital, while holding hands with Hollywood, it is also necessary to understand Hollywood's operating rules and avoid risks in cooperation.

　　Multiple capital influx

　　Thanks to the box office influence of "Fast and Furious 7", "Fast and Furious 8" has also attracted the attention of a lot of domestic capital. Public information shows that from investment, advertising implantation to distribution and marketing, domestic capital is behind "Fast and Furious 8". In January this year, China Film announced that it plans to invest US$15 million to cooperate with Global Production Co., Ltd. on the film "Fast and Furious 8" to provide theater distribution for the film in the region. In terms of revenue, the current box office revenue of the film is quite considerable. For China Film, whose net profit in the first quarter fell by 0.4% year-on-year, the strong performance of "Fast and Furious 8" may promote the improvement of China Film's performance in the second quarter.

　　In terms of advertising implantation, the logos of two major brands, QQ and China Mobile, appeared in the video. But compared with the past, the two major brands have cooperation with the films, including brand authorization, joint promotion and other aspects. On the day the film was released, the official mobile game of the same name exclusively adapted and published by Migu Company, a subsidiary of China Mobile, was launched simultaneously; QQ added AR technology to the content and posters of the film. If you scan the QQ billboard in the film, an AR video will appear. In terms of film promotion, its domestic publicity was handed over to star Li Bingbing's company and Song Century. With the participation of multiple capitals, the film's box office has also continued to rise, and it has broken the box office record of imported films set by "Fast and Furious 7".

　　Risk and opportunity coexist

　　With the development of the domestic film market in recent years, Hollywood film companies have also begun to value the potential and funds of the domestic film market. At the same time, more and more domestic capital has begun to frequently cooperate with Hollywood and participate in the investment and distribution of Hollywood movies. However, due to the different industrial development models of the two sides and other factors, domestic capital frequently embraces Hollywood while also posing greater risks. Previously, projects such as "Teenagement of the Ninja Turtles: Breaking Out" invested by Alibaba Pictures and "Ghost in the Shell" invested by Everbright Holdings have suffered box office Waterloo.

　　In addition, during the cooperation with Hollywood companies, not many domestic capital has achieved actual benefits, and it is even difficult to participate in the core link of film production. According to industry insiders, Hesong Century is only responsible for the promotion of the traditional channels of the film, and Universal Pictures is still the one who truly dominates and coordinates all links. In the view of Rao Shuguang, Secretary-General of the China Film Association, cooperation with Hollywood certainly helps progress in domestic film technology, industrial development models, etc., but some domestic capital is still very blind in the process of cooperation with Hollywood, focusing only on economic effects, which also increases the risks of film investment.

　　Understand the market is the key

　　"In the process of spreading movies, box office reflects not only economic effects, but also a culture and values, which capital needs to pay attention to in the investment process." Rao Shuguang emphasized, "In addition, the current level of development of the domestic film industry is not perfect and lacks professional teams and talents. In the process of cooperating with Hollywood film companies, domestic capital also needs to have an in-depth understanding of the financial operations, industrial system, legal system, etc. of the United States, so as to avoid unnecessary risks."

　　Ye Ning, vice president of Huayi Brothers Media Co., Ltd., once said at the Beijing International Film Festival Forum: "Especially in cooperation with the mature film market, the professional division of labor is very detailed. Therefore, in terms of local legal affairs or financial affairs, you must be willing to spend money to hire the best firm to help you. These are very rigorous and important, and they must comply with all local legal systems and financial systems, and respect the respective regulations of each association."

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