Which products do you need to optimize for Pinduoduo? _E-commerce training

　　Store optimization is a must-do work for every Pinduoduo merchant. Only by constantly optimizing and adjusting can the store’s traffic and sales be quickly improved. Many people will say that the store is optimizing every day and doing things every day, but do you know what Pinduoduo product optimization work must be done well?

　　First: Write an attractive title for the store’s products

　　The most important optimization of product listing is the title. After all, the exposure, clicks and traffic of your product are determined by the title. However, there are still many Pinduoduo merchants who don’t know how to write titles. Here we teach you a simple and crude method: find the same competitor with higher sales, copy its title, and change the order of keywords, so that the title is done.

　　Second: Let the product do paid search and promotion first

　　The next thing to do is promotion. Here we will focus on telling you about Pinduoduo’s paid promotion. It is recommended that you do search promotion first, because through search promotion, you can get feedback data on the product, help us find out the shortcomings and optimize the product through testing.

　　The test method is as follows: Fill in the title of the keywords recommended by Pinduoduo first, bid 0.1 yuan first, and see if there is any display in 10 minutes. If there is no such transaction, you will first trade one order. Generally, the lag will show up.

　　Third: Optimize the customer evaluation of products

　　Product reviews are very important, they affect the buyer's willingness to buy. Regarding the optimization of Pinduoduo evaluation, two points should be paid attention to: one is to have long evaluations with a large number of words; the other is to have buyer shows. Usually, buyers will pass 6-8 evaluations as reference standards for whether to buy.

　　Fourth: Analyze data and summarize the industry data

　　Usually after doing the above 3 points, we can get a certain amount of data feedback, focusing on analyzing the three data of exposure, click-through rate and conversion rate, and then find the average conversion rate of peers as a reference. If the conversion rate is higher than the industry average, it means that your product is still OK and can continue to be promoted; if it is lower than the industry average, then you have to see if the main picture is not done well and refer to the high-quality main picture of peers for optimization; if the conversion rate is low, you must optimize the product evaluation and details page, otherwise it will not be sold.

　　Fifth: Optimize the order of registration for product activities

　　Finally, we need to optimize the order of product reporting activities. All Pinduoduo's most well-known event traffic can be said to be flash sales activities. If you want to complete the products in a limited time, you can imagine how much traffic is; after the flash sales activities are over, the price of the product will be raised first, then the new product activities will be reported, and finally the 9.9 special sale activities will allow you to gain more! If you have more questions or questions about knowledge, you can consult the Promotional Network (www.shxuanming.net) online!