#Laogao E-commerce Newsletter# [May 10th E-commerce Morning News]

Morning News: ByteDance established Douyin Group or listed in Hong Kong; Pinduoduo entered the same city distribution business; Via assisted the Douyin first broadcast and sold more than 18 million; TikTok added new cross-border merchant commission reduction and exemption policies in May; Lazada issued US$378 million in new shares to Alibaba Group...

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E-commerce newsletter

1. ByteDance establishes Douyin Group or lists in Hong Kong

According to May 10, ByteDance (Hong Kong) Co., Ltd. has recently been renamed Douyin Group (Hong Kong) Co., Ltd., with the effective date of May 6, 2022. In addition, several other companies under ByteDance have also been renamed "Tik Tok". It is reported that according to data platforms such as Tianyancha, ByteDance Co., Ltd. was renamed Douyin Co., Ltd., while Beijing ByteDance Technology Co., Ltd. was renamed Beijing Douyin Information Service Co., Ltd. In addition, on April 25 this year, ByteDance appointed a new chief financial officer (CFO), which will be held by Julie Gao, senior partner of Shida International Law Firm. These successive actions are believed by the outside world that the company is reconsidering its independent domestic businesses such as Douyin to go public in Hong Kong as Douyin Group. (Science and Technology Innovation Board Daily)

2. Pinduoduo enters new business and city distribution

It is reported that a "Pinduoduo same-city distribution" investment promotion picture circulated among the community group buying platform supplier community. It shows that the business is named "Pinduoduo City Delivery". It is understood that the merchants recruited are mainly aimed at fruit merchants with 24-hour delivery capabilities, including chain stores, forward warehouses, stall wholesalers, delivery service providers, etc. The key cities covering services are targeting first-tier cities, such as Shanghai, Beijing, Guangzhou, Shenzhen, etc. (Yibang Power)

3. Meituan buys medicine and launches the "find medicines in the whole city" function in 12 cities

After the "Looking for Medicines in the City" function is launched, residents of 12 cities can search across the city to help patients in need get the medicines they need faster and more conveniently. In addition to expanding the search scope, if an order exceeds the regular delivery scope after the user successfully places an order, it will invoke Meituan's errand service to help pick up and deliver medicines. A relevant person in charge of Meituan’s drug purchase said that the “finding medicines in the whole city” function was launched in Shanghai less than two weeks ago, and more than 20,000 users bought long-distance drugs, most of which were special chronic disease drugs. (E-commerce News)

Internet news

4. Viya assisted Douyin to sell more than 18 million goods

According to May 10, on May 7, Qier, the assistant broadcaster of Weiya’s team, started her first live broadcast on Douyin. According to data from Hongrendian Dianji, Qier's sales of goods reached 18.2303 million in two cumulative 5-hour live broadcasts. A total of 85 items were launched that night, covering beauty, skin care, clothing, food and daily necessities, with a rise of more than 200,000 fans. On the evening of May 9, Qi'er started her second live broadcast on Douyin. The number of viewers in the live broadcast room that night reached 27.55 million, with sales of 5.2583 million. (E-commerce News)

5. Youzan Application Market launches member fission function

On May 9th, recently, Youzan App Market announced the launch of the member fission function, which is suitable for merchants who want to increase membership size and increase sales. It is reported that the member fission function adopts the member recommendation method of "leading the old to lead the new" membership recommendation method. Through the Xiaohongdou member fission management system, merchants set recommendation rewards. After the new member registers and fills in the information, the old member will receive the corresponding reward as the recommender. In the task setting, the member fission function will also generate two ways to play with single-level tasks and multi-level tasks depending on the prize. (E-commerce News)

Cross-border information

In June, TikTok added new cross-border merchant commission reduction and other policies

According to May 10, TikTok recently added policies such as commission reduction and exemption for cross-border merchants. Starting from May 1, 2021, for newly entered the UK cross-border merchant account, as long as the "newbies go on the road" task is completed, they can receive a commission-free incentive of 3.2% for all orders in 90 days, only a 1.8% payment fee will be charged, and a 3.2% commission will be charged after 90 days. It is understood that there are also free shipping discounts for orders. All orders generated by merchant accounts that are paid by buyers using freight coupons after the incentive takes effect are applicable. In addition, the UK has great benefits, and the four newly opened countries in Southeast Asia continue to have pre-emptive incentives! New stores in Thailand, Malaysia, Vietnam and the Philippines enjoy a policy of exempting transaction commissions, and even merchant handling fees are exempted in the Thai market. (Yibang Power)

7. Amazon will close its independent website building platform Selz

According to May 10, Amazon recently announced that it will close Selz, an Australian independent website building platform it acquired in 2021, and launch the "Buy with Prime" service. It is reported that the service allows Prime members to shop on e-commerce platforms outside Amazon and check out using Amazon accounts, and Amazon will also be responsible for the delivery of goods. Founded in 1994, Amazon is one of the first companies to start e-commerce on the Internet and is also the largest online e-commerce company in the United States. (Yibang Power)

8. Lazada issues US$378 million in new shares to Alibaba Group

In addition to the additional issuance of new shares, Lazada also received a US$1.3 billion injection from Alibaba in June 2020. In June 2020, Lazada experienced a major personnel change, and Li Chun, then co-president of Lazada and CEO of Indonesia, was promoted to CEO of Lazada Group. It is understood that this capital increase may be related to Lazada's global layout. On April 28, Alibaba plans to expand its Lazada business to Europe. Lazada will cooperate with Alibaba AliExpress to be responsible for overseas local e-commerce and cross-border e-commerce respectively. Cainiao International provides warehousing and logistics support to the two. (E-commerce News)

9. Amazon plans to recruit 6,000 employees in Germany this year

According to May 9, Amazon recently announced that it will recruit 6,000 employees in Germany by 2022 to achieve its goal of having 36,000 employees in Germany by the end of the year. It is reported that Amazon has been investing in Germany for nearly 20 years. Amazon now has more than 100 infrastructure in Germany, including office locations and logistics centers. As of now, more than 40,000 German companies are selling items on Amazon. In 2020, German companies generated 3.75 billion euros in export sales. Amazon uses German companies to indirectly provide more than 150,000 jobs to local residents. (E-commerce News)

10. Partial refund of eBay’s partial refund fee ratio will take effect from May 23

According to May 9, eBay recently issued a notice stating that from May 23, 2022, after the seller issues a partial refund to the buyer, eBay will automatically record the seller's transaction fee part based on the adjusted total sales amount. It is understood that eBay will automatically credit the portion of other applicable fees in proportion, including standard promotional listing fees and international fees applicable to sellers around the world. Other fees such as USD 0.30 per order, fast promotional listing fees and premium promotional listing fees will not be refunded. (E-commerce News)