#Laogao E-commerce Newsletter# [June 12 E-commerce Morning News] The number of broadcasts of Tmall 618 brand merchants has increased by 120%; Xiaohongshu responded to internal test live broadcast: it is a real-time interactive tool for content creators; Suning.com: 618 logistics has not slowed down and has reached 24 smart warehouses; Citi: Alibaba's listing in Hong Kong will boost transaction volume on the Hong Kong Stock Exchange; 2019 Internet Queen Report: The Internet population dividend continues to decline, and China's short videos are rising...

E-commerce newsletter
1. The number of broadcasts of Tmall 618 brand merchants increased by 120%
According to reports on June 11, data shows that during this year's Tmall 618, the number of broadcasts of brand merchants increased by more than 120% compared with the same period last year. More and more industries, including clothing, beauty, maternal and infant, consumer electronics, food, etc., are being transformed by live broadcasts. International brands such as puma, Decathlon, Crocs, and Casio have been broadcast on major promotions for the first time. It is expected that during the 618 period, Taobao Live will drive over 13 billion transactions as a whole. (Sohu.com)
2. Xiaohongshu responds to internal test live broadcast: It is a real-time interactive tool for content creators
On June 11, the self-media "Short Video Factory" said that Xiaohongshu has been testing the live broadcast function internally and has invited some experts to participate in the experience. In response, Xiaohongshu responded that "Xiaohongshu Live" is still in the testing period. It is a real-time in-depth interactive tool launched by Xiaohongshu for content creators, allowing users to have face-to-face, real-time, and continuous in-depth interaction with bloggers while seeing valuable lifestyle information. This is a way that Xiaohongshu continues to create value for community users. (Crowdfunding Home)
3. Suning.com: 618 logistics has reached 24 smart warehouses
On June 11, Yao Kai, executive president of Suning Logistics Group, announced today that Suning Logistics "does not slow down" for this 618. At present, Suning Logistics has basically achieved universal delivery and next-day delivery, and cold chain distribution covers more than 188 cities. In June, Suning Logistics added five large and small logistics centers in Nanchang, Nanning, Qingdao, Changsha and Shijiazhuang. So far, Suning Logistics has deployed 24 different types of smart warehouses nationwide, with a total storage area of nearly 10 million square meters, of which "super cloud warehouses" are built in Nanjing, Shanghai and other cities. (E-commerce News)
4. Citi: Alibaba's listing in Hong Kong will boost trading volume on the Hong Kong Stock Exchange
On June 11, Citigroup released its latest research report saying that if Alibaba is listed in Hong Kong, it is expected to boost trading volume on the Hong Kong Stock Exchange and bring a "medium-unit" growth to the Hong Kong Stock Exchange's earnings per share. Citi analyst Yafei Tian said that after Alibaba goes public in Hong Kong, the initial impact may be relatively small, as investors will still trade Alibaba's U.S. stocks. If investors' trading interest in Alibaba stocks is similar to Tencent, the average daily trading volume on the Hong Kong Stock Exchange is expected to increase by 10%-15%. (Sohu.com)
5. Cainiao joins forces with express delivery companies to reform electronic nomination list
On June 12, Alibaba Cainiao announced that it will join hands with express delivery companies to reform electronic nominations: the area is reduced by nearly half, and it will change from two sets to one set, adding green and environmental protection. At present, the new version of the electronic page list has been launched in Best, Shentong and YTO. (Sina Technology)
Internet Information
6. The new fresh retail brand "Yunchu One Station" has capital chain problems
On June 11, Jiangsu Yonghong Holdings Group issued an announcement stating that its Nanjing community fresh food store "Yunchu One Station", has hindered normal operations due to the 3.15 rumor incident, and there was a gap in working capital for various production and operation. In order to maintain the normal operation of the group's subsidiaries and the group's share reform and restructuring while ensuring the interests of the majority of investment members, Yonghong Holdings Group decided to suspend redemption of all member investment amounts and Yunchu savings cards from now on, and start redemption and user clearance will begin in 3 months. At the same time, Yonghong Group said it will negotiate capital introduction and internal restructuring as soon as possible. (Lianshang.com)
7. 2019 Internet Queen Report: Internet demographic dividend continues to decline, China's short videos rise
Mary Mikel, known as the "Queen of the Internet", released its 2019 Internet Trends Report. The report shows that the global Internet user growth was 6%, and the data in 2017 was 7%; global new smartphone shipments fell by 4%, while in 2017 it was 0; as of June 7, among the top 30 Internet companies in the world's market value, there were 18 in the United States and 7 in China; from April 2017 to April 2019, the average daily usage time of China's short video apps increased from less than 100 million hours to 600 million hours. (Tencent Technology)
8. Tencent Cloud and Beidian signed a strategic cooperation agreement
On the afternoon of June 11, Tencent Cloud and Beidian signed a strategic cooperation agreement in Shenzhen, and the two parties will further deepen their cooperation in cloud computing.
According to the agreement, the two parties will conduct in-depth cooperation in products and services such as computing and network, storage and CDN, cloud database, cloud security, monitoring and management, domain name services, mobile and communications, video services, big data and AI. In addition, Beidian will further cooperate with Tencent ecosystems such as Tencent Advertising, Tencent Security, and WeChat Pay.
In the future, Beidian will rely on the infrastructure and technological advantages of Tencent ecosystem and Tencent Cloud to invest a lot in intelligent operations, intelligent customer service and smart retail. "At the same time, in the next three years, Beidian's parent company BeiBi Group will invest at least 200 million yuan in infrastructure construction fields such as artificial intelligence, big data, and cloud computing to build a social network with 100 million users participating," said Beidian Gu Rong. (Europe)
9. Kuaigou Taxi denied layoffs of 50%: the adjustment ratio did not exceed 3.5% of the total number of employees
On June 12, there was a news that "Kuaigou Taxi lays off 50% of its employees". Kuaigou Taxi issued a statement in the evening, saying that it was false information and the adjustment ratio did not exceed 3.5% of the total number of employees, which is a normal change in personnel flow. During the same period, the company's recruitment efforts were also higher than the adjustment efforts, and the overall number of employees did not actually decrease. (Phoenix Technology)
Cross-border e-commerce
10. Amazon China will focus on overseas shopping business
On June 12, Amazon China Vice President Gu Fan said in an interview recently that Amazon China will stop providing services to third-party sellers on Amazon China website after July 18, which means that in addition to Kindle-related products, Amazon China website will only provide sales services for overseas purchases, and products previously provided by third-party sellers will no longer be sold. (E-commerce News)
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