Why does Taobao drive a direct train?

　　Now the competition on Taobao is getting fiercer, and the express train is tailor-made for full-time Taobao sellers. Many novice sellers don’t understand why Taobao needs to drive a direct train? The editor of Laogao Crown Club will give you a brief explanation here.

　　The direct train is a service that provides precise promotion of products through keyword bidding and pays by clicks. So how do you calculate the cost? We know that this is a charge based on clicks. The buyer searches for a keyword, and the baby who sets the keyword will appear on the Taobao Express display. The fee will be deducted only when the buyer clicks on the baby you promote. Depending on the price you set for this keyword, the deduction is equal to your next bid +0.01.

　　As you all know, the express train is just a drainage tool and is one of many paid tools. There are also a lot of free traffic, and Taobao search has 100 million PV every day.

　　Why does the direct train affect the traffic of the search channel? It does not mean that the direct train will bring traffic to your search channel after it is opened. The search traffic brought by the express train is determined by some important factors.

　　1) The keywords in the express train should be related to the baby title

　　2) Selection of direct trains determines your traffic cost and promotion effect

　　3) Quality points determine the success or failure of the express train

　　There are only a few conventional ways to spend money to buy traffic: diamond exhibition, direct train, and Taobao customer. The threshold for diamond exhibition is high and the cost is large. Taobao customers have a low entry threshold, but no one is willing to help you push the treasures of small and medium-sized sellers. The threshold for the direct train is not high, the traffic is accurate, and the cost is frugal, and it is very popular among sellers. Therefore, the express train became everyone's unanimous first choice.

　　The above is what the editor of Laogao Crown Club brings to you why Taobao needs to drive a direct train? If you don’t understand, please click to consult us, and there will be friends to answer you.

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