How to do agricultural product e-commerce? Can you only rely on playing the tragic card?

　　Recently, many e-commerce stores are using pictures of old agricultural products that are unsalable, and the authenticity is still to be investigated. So how can we solve the problem of unsalable agricultural products using e-commerce? Can you only be able to make sales by playing emotional cards?

　　It is undeniable that the problem of unsalable agricultural products is very serious. Every time the harvest season comes, various reports appear everywhere: agricultural products are unsalable, so everyone buys more. So what do we need to do to make unsalable agricultural products sold through e-commerce platforms?

　　This was a hot issue of unsalable agricultural products that were a bit popular some time ago. All the photos were used by the old man. Finally, people came out to refute the rumor: The old man grows vegetables, and the vegetables are not unsalable at all...

　　First, let’s talk about why there is a problem of unsalable sales.

　　Reason 1: Large-scale planting is the root cause, and it is generally local specialties. However, for agricultural products, especially fresh fruits, they can be seen everywhere. Next is the harvest was very good last year, and it was sold at a high price last year, and everyone planted it this year.

　　Reason 2: Waiting for a high price. Guardian Yuan Kun found that many of them were waiting to be sold at high prices, and finally it was the season when the products were on the market in large quantities, especially the local products were on the market in large quantities, and no one wanted them in the end. If it is not a local specialty, and there are agricultural products nationwide, it will be even more miserable.

　　Secondly, if you are unsalable, you will play the tragic card?

　　Regardless of whether it is unsalable or not, many merchants first talk about unsalable sales, and then talk about the sadness when the brand is staged. In fact, most of them are done by e-commerce companies, or by some agricultural product dealers. There are fewer unsalable cases for growers.

　　Is there any situation where it is really unsalable? Guardian Yuan Kun found that there are really many things. In fact, the main reason is that most agricultural products are sold directly to dealers and take the wholesale route. Without more shipping channels, may the sad brand be useful?

　　Finally, let’s talk about how agricultural product e-commerce should do.

　　Controlling product quality is the key: especially some specialties, they have their own advantages and disadvantages. If the quality cannot be controlled, then what is the difference between it and ordinary agricultural products? Take apples as an example. Nowadays, many of them taste from childhood, pure natural and pollution-free. No pesticides, no chemical fertilizers, artificial bagging...

　　Multi-channel sales: Find suppliers, agricultural product dealers, wholesalers, and retail. Multi-channel sales are the right way. Attracting young people to return to their hometown to start a business is a way to enable everyone to do e-commerce and sell it through the Internet.

　　Never fight price wars: unless there is absolutely high-quality cost, don’t fight price wars, because the profit is low and the quality will definitely be problematic in the end. Guardian Yuan Kun reminds that good products should be sold more expensively, and there are reasons for them to be expensive.

　　Establishing customer groups and communities: The importance of old customers can be imagined. Many friends keep looking for new customers, but fail to maintain old customers well. Good products and good services, hook up from time to time, maintain the relationship between old customers well, and you don’t have to worry about selling anything.

　　Every year, I say that agricultural products are unsalable, whether they are true or false. However, product quality is the basis of agricultural products. Agricultural products ensure quality, so no matter what marketing method is, products can be sold! If the product itself is bad, then consumers will not pay for the big e-commerce platform.