What is the development direction of e-commerce in 2022? The answer is undoubtedly - Douyin e-commerce; then is it difficult for Taobao e-commerce merchants to transform into Douyin e-commerce? What should Douyin e-commerce do?
1. Take a closer look at the development of Douyin e-commerce in recent years
In the first half of 2021, Douyin's monthly active users exceeded 600 million. In terms of app maintenance costs and traffic distribution, Douyin has been actively discounting and spared no effort to attract e-commerce merchants. Some merchants have revealed that Douyin has not made any promises to support it on the surface, but the commission rate charged to e-commerce merchants is lower than that of Taobao and Tmall.
According to the report on Double 11 in 2021, Douyin, which has the top 1 user channels in the mobile e-commerce industry, accounts for 44.6%.
In recent years, Douyin e-commerce has gradually improved the basic supporting facilities of e-commerce and built a content and e-commerce ecosystem. It is not only a promoter of Chinese traditional culture, but also a main hatchery for new consumer brands.
Taking the "2021 Douyin E-commerce Domestic Product Development Annual Report" as an example, the sales volume of new brands on Douyin e-commerce platforms increased by 933% compared with the same period. New brands are constantly innovating independently, and high appearance and cost-effectiveness have become important selling points. Since the development of Dou brand project, it has helped more than 100 brands to explode in sales.
With the rapid development of Douyin e-commerce
