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"Hello, teacher. I would like to ask you about the idea of ​​manual advertising keyword delivery. I just bought keyword software and wanted to view the advertising slogan settings of my peers through the software, but I thought that my product's ratings and comments were not as good as those in my peers. Even if I use keywords like them, the exposure may increase, and the traffic and conversion rate may not necessarily increase. Then I will take a step back and choose the advertisements of competitors who are similar to their own situation or slightly better competitors for analysis, so as to choose a more suitable keyword delivery. Do you think this idea is reasonable? Thank you."

Evening information: 1688 releases the 48-hour shipping service rules for Taote wholesale group; JD Spring and Summer Fashion Consumption Report: Sunscreen sales increased by 184% month-on-month in the past two months; Tmall launched the second phase of the super new brand plan for the small appliance industry; Wish launched the "freight calculation" function of the A+ logistics plan; Lazada: 77% of sellers expect sales to increase by more than 10% in the second quarter...

#Laogao E-commerce Newsletter# [February 22 E-commerce Evening News] 1. Tmall ushers in new features: select "On the Day/Next Day" products of Cainiao Alliance; 2. #2017 E-commerce Death List# is released; 3. A man's express delivery of 120,000 thousand-year Song porcelain is damaged, express delivery: no insured price, only 1,000 yuan is compensated; 4. Taobao will clear out the easily confusing brands, and Lizhi Daphne and others were named; 5. The Ministry of Education praised Jack Ma for setting up the rural teacher award.