Alibaba CEO Xiaoyaozi's Savement and Xiaoyao

　　Alibaba CEO Zhang Yong (who is named Xiaoyaozi) received bad news and good news on May 10.

　　The bad news is that in the NBA Western Conference semifinals, the Houston Rockets lost to the San Antonio Spurs in overtime. He is a James Harden fan. The "Big Beard" played well, but he still lost. The failure triggered a major defeat two days later. James Harden and his team were eliminated.

　　The good news is exciting.

　　"Alibaba" (NYSE:BABA) shares rose 2.69% in U.S. stock trading on Tuesday to close at $120.00, a record high. Based on the closing price of the day, Alibaba's market value reached US$300 billion.

　　This is a big gift package. Just the day before, I told a friend of Alibaba: "If investors give face enough, your stock price will break through $120 in the past two days."

　　"Alibaba" once touched $120. On November 13, 2014, less than two months after "Alibaba" was listed on the New York Stock Exchange. Taobao and Tmall's "Double Eleven" set a new transaction record with a transaction volume of 57.1 billion yuan, pushing "Alibaba" to touch $120 during the trading day.

　　That touch was not beautiful. Until May 10, 2017, it has always been the all-time high of "Alibaba", a thrilling "head".

　　Since November 13, 2014, the stock price of "Alibaba" has been falling all the way, piercing the lowest of $58; then it made a W-shaped double bottom like a K-line chart like a textbook, and then rose in a wave-like manner; and then hit a new closing high on May 10, 2017.

　　That day was "Ali Day" and the second anniversary of Xiaoyaozi's appointment as CEO of Alibaba Group.

　　"Why don't you start with me?"

　　On May 7, 2015, the "double bottom" had not yet appeared, and Xiaoyaozi became the CEO of Alibaba Group.

　　On that day, Alibaba Group issued an open letter from Jack Ma saying: "From May 10, 2015, Lu Zhaoxi will step down as CEO of Alibaba Group and become the vice chairman of the group's board of directors... The person who took over Lu Zhaoxi and served as the third CEO of Alibaba Group was Zhang Yong (Xiaoyaozi), who was born in 1972 and worked at Alibaba for 8 years."

　　According to financial writer Li Xiang, Lu Zhaoxi sent a message to Zhang Yong on "Lu Communication", saying that he had confidence in Zhang Yong and believed that the new CEO could do better than him.

　　On May 10, on "Ali Day", Xiaoyaozi officially took over as CEO of Alibaba Group. This is a wonderful position, holding the highest authority of the world's hottest Internet companies, and being respected, admired and envied by people.

　　This is also a sluggish position. Jack Ma has said many times that being a CEO is a hard job, and even a plan to go to hell. "So, he pushed me to hell." In "hell", he was destined to bear pressure, criticism and criticism.

　　All the sweetness and bitterness are like a person drinking water, and he knows the cold and warmth.

　　Before that, on May 5, the stock price of Alibaba hit a new low, $77.770. Affected by the news that Xiaoyaozi took over as CEO, "Alibaba"'s stock price rose all the way in the next half month, reaching a maximum of US$95.06.

　　Everything looks beautiful: the decline is over and investors' fears disappear. The legendary story of the new CEO leading Alibaba to develop rapidly, its stock price returns to its highs, and setting new highs seems to be waving to Xiaoyaozi.

　　If it is true that Xiaoyaozi said that he was pushed to hell by Jack Ma, then in the first half of the month he took over as CEO, hell gave him an illusion, and then quickly pulled him and slid to the eighteenth floor.

　　The K-line chart of "Alibaba" shows that Xiaoyaozi took office as CEO and became the "decline relay", and a truly tragic story will not appear in autumn.

　　On August 24, 2015, "Alibaba" touched $58 downward, and people thought the decline was over and the bottom appeared. The bottom did appear, but it was not just a number, but a long torment.

　　On September 29, 2015, after "Alibaba" touched $57.2 downward, it used this number to announce the birth of the "historical bottom".

　　In the following months, Alibaba stubbornly rose to $86.42, and then bottomed out again on February 9, 2016, at $59.25.

　　On May 10, 2016, Xiaoyaozi's first anniversary as Alibaba CEO, closed at US$79.72, which is almost the same as on May 10, 2015.

　　The end point returns to the starting point. It took him a year to draw a circle and nothing seemed to change.

　　But during this year, Xiaoyaozi's leader Alibaba is clarifying his ideas and business, and doing a series of actions and things he believes are right.

　　Some things have changed drastically.

　　For example, trend.

　　For example, the future.

　　"What? You say it again?"

　　Last November, after "Double Eleven", I complained to Xiaoyaozi that I bought a frying pan on Tmall, but Tmall recommended a lot of pots to me. "They should recommend steak, salmon, etc. to me." Xiaoyaozi said that someone was "lazy".

　　A few days ago, Xiaoyaozi held a "new retail management conference" for Alibaba's entire e-commerce system. He said that "thousands of people and thousands of faces" has become a thing of the past. Now Alibaba's new retail needs to complete the leap from personalization to intelligence.

　　"You guess what the user likes. He has read, browsed, bought and recommended him. This is not awesome. He has never bought or seen it, but the things you recommend to him can hit his mind all at once, which is called intelligence. We are still far from this. Our search and recommendation are still far from this, but we must go to that point, otherwise you will not be able to meet the needs of consumption upgrades and the potential needs of consumers."

　　Xiaoyaozi has always liked to use Apple phones as examples. He said that before Apple phones appeared, you would not be able to search for "this thing", and consumers did not think there was something called "iPhone". "In fact, the core is Jobs redefine (redefine) the mobile phone. The real disruptive innovation is innovation across the era," he said. "We have many application scenarios on this."

　　Whether it is investors or users, they are slowly understanding and accepting Alibaba. They also try to see and wait for a better Alibaba.

　　Below $120, Alibaba has been staggering for more than two years. In 11 last year, Alibaba had the opportunity to break through historical highs and open up the rising channel of stock prices, but Trump ruined the symbolic game. The newly elected president of the United States with a distinct personality caused a small-scale technology stock market crash, and Alibaba was the first to bear the brunt of it.

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