Taobao Double Eleven is coming soon. Have you done the preparations?

　　As Taobao's rules become more and more perfect, Taobao's control over new stores' products is becoming more and more strict. Therefore, when selling products are new, it pays more attention to making their products form certain labels. Only in this way can the product population be more accurate. So how should we optimize Taobao product labels?

　　The core of product personalization is that consumers’ real needs are consistent with the properties of the store’s treasures, that is, consumers’ population portraits match the store labels (product labels). In order to make this match more satisfactory as possible, search engines will mark consumers and stores at the same time, and then use matching labels to complete the work.

　　Therefore, if we want to do personalized tags, we must try our best to influence our own store tags and product tags, so that search engines can be more likely and willing to recommend us, because we can match specific groups of people very well.

　　Let me share with you three tips for strengthening store personalized labels:

　　Tips 1: Optimize the basic store to strengthen product labels

　　For new products and new stores, how to reflect personalized labels? The most important thing to reflect personalized labels is the key basic settings of the store: keywords, categories, attributes, details pages, etc. Therefore, for new products and new stores, we have taken a big step towards success by doing a good job in basic optimization.

　　1. The words in the title match the attribute words

　　When the new product starts, most of the display comes from natural search. The keywords entered by consumers will only have the opportunity to display them when there are corresponding keywords in the title. In order to make the baby more "accurate", we can strengthen store labels and product labels through attributes. It means that when uploading the baby, you will first fill in the baby's category and attributes. Most of the attributes are already given by Taobao, such as the style attribute of the toe of high heels, "pointed toe" is the attribute word. If the title contains this word, this attribute tag will be strengthened. Therefore, for new products and new stores, the attributes must be filled in carefully and accurately, and the keywords selected in the title should be included as much as possible.

　　2. The conversion keywords in the title match the copy of the first picture

　　Regarding conversion keywords, such as: User search: T-shirt women's pure cotton, the main word of this keyword is "T-shirt women", and pure cotton is a modifier. At the same time, the word "pure cotton" is more important, and the picture should highlight pure cotton.

　　3. The conversion keywords in the title match the copy of the details page

　　The principle is the same as above, and it is to improve Taobao's conversion rate. Therefore, it is necessary to find the keywords that are optimized and clarify what the conversion keywords are.

　　Skill 2: Strengthen labels through category of people entering the store

　　Now many sellers complain that the more they buy, the less traffic they have, and the rankings are not improving, but instead they are far behind. The big reason is that you messed up the store labels. The labels were originally clear, but the result was that the people they showed were wrong, and the conversion rate was naturally low, which was a vicious cycle.

　　Skill 3: Strengthen labels by judging competitors

　　There is also a very useful technique, especially for babies with relatively high customer unit prices, which can strengthen their labels through competitors. Just prove that you said it is better than what he said.

　　This is the end of the introduction to the method of label optimization in Taobao stores. The label setting can enable your products to be pushed to the target consumer group you really need. Sometimes people do not have a clear positioning of the product, which leads to the emergence of some unnecessary product labels, so everyone needs to optimize it. After the Taobao tag optimization is done well, the natural traffic of our store will cause a huge change.