#Laogao E-commerce News# [E-commerce Evening News on December 19] Tmall Overseas Joint Cainiao launches "On-Day Online Shopping" in Macau. Changes in Alibaba's strategic investment department: Senior Director Xie Ying resigns, Xiaohongshu: 2020 will be the year to shift from creating hot products to precipitating brands. Shopee Double 12 promotion ends: the cross-border order volume reaches 10 times the usual...
E-commerce newsletter
1. Tmall Overseas Joint Cainiao launches “On-Day Online Shopping in Mainland” in Macau
On the occasion of the 20th anniversary of Macau's return, Tmall Overseas and Cainiao International have run Macau online shopping for the first time through Zhuhai port declaration to achieve the same-day test order. In the future, Macau citizens can enjoy a faster and more convenient online shopping experience in mainland China.
It is reported that Tmall Overseas and Cainiao Network, together with the local government departments of Zhuhai, applied digital technology with the strong support of Zhuhai Gongbei Customs to realize the link to directly send to Macau after the general export declaration of cross-border e-commerce through Gongbei Customs. Logistics timeliness can be delivered on the same day as fast as the same time, and the price is cheap. (Yio News)
2. Changes in Alibaba's strategic investment department: Senior Director Xie Ying resigns
It is reported that Xie Ying, senior director of Alibaba's strategic investment department, is about to resign. Xie Ying was previously responsible for innovative investment businesses such as technology. He has led the investment in Babytree, Dasouche, Ruhan, etc., and is one of the key figures in Alibaba's investment. Wu Wei, Alibaba's CFO and head of the strategic investment department, confirmed the news of Xie Ying's resignation at a video conference within the strategic investment department on December 16. Alibaba's entire strategic investment department is also undergoing organizational upgrades: Next, all investment departments scattered in various business entities of Alibaba (except Ant Financial's strategic investment department) are all classified as unified management by the Group's investment department. (LatePost later)
3. Alibaba’s architecture adjustment: Cheng Li serves as CTO, Jiang Fan is in charge of Alibaba’s mother
Alibaba CEO Zhang Yong said in a letter to Alibaba people: Zhang Jianfeng will step down as CTO of Alibaba Group, Cheng Li will serve as CTO of Alibaba Group and report to Zhang Yong; Jiang Fan will represent the group in charge of Alibaba Mom's business group on behalf of the group, and Zhang Yifen, president of the group; Dai Shan, president of the group's B2B business group, will represent the group in charge of Hema's business group on behalf of the group, and will be responsible for opening up Hema, Village Tao, Retail and AliExpress businesses on behalf of the group, and will be responsible for opening up Hema, Village Tao, Smart Agriculture and other businesses. (36Kr news)
4. Xiaohongshu: 2020 will be a year to shift from creating hot products to precipitating brands
On December 19, at the "New Consumption, New Domestic Products and New Brands" Summit of the 2019 Yibang Future Retail Conference, Shi Qiwei, general manager of Xiaohongshu Brand Account Business Department, delivered a speech entitled "Connecting Generation Z and creating wind for new brands." He believes that 2020 will be a year to shift from creating hot products to precipitating brands. The era of being able to grasp the minds of users, create brand reputation, and let users truly realize that this is a good brand has begun. 【Yibang Power News】
5. Alibaba Group won the 2020 "American Image Award" awarded by AAFA
The American Clothing and Shoe Association (AAFA) recently announced the 2020 "American Image Award", an award aimed at commending companies and individuals that have made key contributions to innovation, social responsibility, intellectual property protection and other issues around the world. This year, it was awarded to five companies and individuals including Alibaba Group and the United Nations Programme International Goodwill Ambassador. As the only Chinese company to win the award, AAFA awarded Alibaba the "Retail Innovation Award". (36Kr)
Internet Information
6. Maoyan releases entertainment consumption scenario marketing business
Today, Maoyan Entertainment held a media communication meeting and released a new business form under the overall entertainment strategy - entertainment consumption scenario marketing. Zhang Le, vice president of Maoyan Entertainment, introduced that Maoyan will focus on entertainment consumption scenarios, link brands, content, and scenarios, explore the marketing value of media such as pre-screen advertising and entertainment scenes, and provide brand owners with customized marketing solutions. At present, more than 1,000 cinemas and dozens of brands have signed strategic cooperation agreements with Maoyan. (36Kr news)
7. B station will hold the "2019 Last Night" New Year's Gala, with a total of 35 programs
Recently, Bilibili (B Station) announced that it will hold the "2019 Last Night" New Year's Gala, which is the first time that Bilibili has celebrated the New Year with users. The evening party is co-organized by Bilibili and Xinhuanet and officially starts at 8 pm on December 31. At present, Bilibili has officially announced the New Year's Gala program list and a complete guest lineup, including a total of 35 programs, of which 11 programs are related to IP works, involving content such as "World of Warcraft", "League of Legends", "Harry Potter", "Game of Thrones", "Nezha", and "The Wandering Earth". (36Kr news)
8. Douyin’s “Woodpecker 2019” campaign cracked down on likes and fans, and more than 240 big Vs with millions of fans were banned.
Staff from ByteDance Security Center said: "Since October this year, ByteDance Security Center has launched a three-month special operation of "Woodpecker 2019" to crack down on black and gray products such as cheating and fraud on Douyin short video platforms." As of December 15, Douyin has banned more than 1.71 million Douyin accounts suspected of false cheating such as likes and fans. Among them, more than 240 Douyin accounts with more than 1 million fans were banned, and more than 3,800 Douyin accounts with more than 100,000 fans were banned. (36Kr news)
9. Alibaba Cloud announces upgrading of "Ali Cloud Enterprise Application Center"
Based on years of enterprise services such as domain name registration, Alibaba Cloud announced the upgrade of a one-stop service platform for small and medium-sized enterprises: Alibaba Cloud Enterprise Application Center. The platform joins partners to provide online services including enterprise industrial and commercial registration, trademark registration application, mini programs, genuine pictures, software copyright registration, OA office, domain name registration, industrial and commercial finance and taxation, etc. (36Kr news)
Cross-border e-commerce
10. Shopee Double 12 promotion ends: Cross-border order volume reaches 10 times the weekdays
On December 19, according to the 12.12 birthday promotion report released by Shopee, Southeast Asian e-commerce platform, 80 million items were sold on the entire platform on December 12, with more than 80 million views within 24 hours, and the number of cross-border sellers' orders increased to 10 times on weekdays. Among the cross-border hot-selling products, 3C home appliances, beauty and skin care, fashion accessories, women's clothing and home furnishings occupies the top five hot-selling products. At the same time, with the rise of male consumers, the sales of products such as men's clothing and auto parts have also exceeded. 【Yibang Power News】
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