Break through traffic restrictions, how should you optimize to make your baby have a better search ranking

Nowadays, more and more merchants are building shops, and the platform cake is so big, and the number of merchants sharing food is increasing, and the competition is getting bigger. How to make your store survive better in competition requires you to operate the store in detail. Every step you operate is to analyze and then optimize and adjust.
If you want to improve your baby's search traffic, you must give it a good competitive environment and make a good analysis and layout of the market and products.

The market is actually competition. Only by finding a good entry point can you make a big difference by making a big deal and make it easier to build a store. If the direction is wrong, hard work will only make you more tiring. To analyze the market and find the entry point, you need to start from these aspects:

①Category situation

If you want to occupy the market, you need to understand the market situation of the category you are going to do. After all, the market space of products is different for different categories. Except for the category of 3c, which has a high self-operated proportion, many other self-operated products can be used on JD.com.

Because of the large number of self-operated platforms, JD.com’s search weights are multiplied. Don’t compete with the platform for traffic, but do some categories that the platform does not do and has a lot of traffic allocation. For example, non-standard categories such as maternal and infant, clothing, etc. This category has a high return and exchange of new products and is not suitable for large storage. However, this kind of product has great flexibility for small and medium-sized sellers.

For specific markets, we can use quota intelligence to see more detailed market conditions and classify products. Go and learn about the situation of similar treasure top merchants.

②Competitive product analysis

After analyzing the market, you also need to analyze the specific product situation. The category is just a major category, and there are also subdivided products. You need to look at them comprehensively. Based on market demand, the seasonality of products, the hot selling cycle of Baby, and the market trend of Baby, we will comprehensively analyze which products are the peak season of the market at this stage and in the future.

When you look at the market, you can also learn that women's clothing is now the time to change seasons, and the season-changing autumn styles are a hot sale period. The autumn style has a hot-selling attribute, and you can see clearer data.

Many times, it is not that there is no method store, but there is a problem with the direction of optimization, and efforts cannot make up for the errors in the operation.

③Price distribution

In JD.com's search rules, the pricing of baby is very important, and there are different price weights behind different keywords.

What you are looking at is the price band with many keywords. Whether your baby is in the best price band among the core keywords and secondary words directly affects your baby's ranking.

So when you want to give your baby a good traffic, when pricing, you must price according to the pricing range of your peers' treasures. Of course, the premise is to consider your own cost situation. After all, different price bands have corresponding markets.

The JD platform itself supports high customer orders and output keyword price bands. Then within this price range, you can get weighted for good search rankings and then refine other indicators to send the baby to the front.

For example, if we want to make car seat cushions, we can see that the industry transaction price is between 104 and 403. Of course, there are also higher price bands, mainly for the differences in car models.

According to this situation, according to the 0.618 rule, baby pricing = (price with highest price - price with lowest price) * 0.618 + price with lowest price = (403-104) * 0.618+104=288.

You can go to the search results page to see that among the top-ranked babies, there are the most products around this price. Therefore, when you set your baby and get the goods, you must choose from this price range.

There are also cheaper ones, and they also have traffic, and some people buy cheap ones, so they naturally have traffic. Just such a pricing can ensure that the baby has enough profit margin and product benefits. Other pricing also have his plans, and we also need to analyze product positioning and buyer population positioning.

④Keywords

After analyzing the previous questions, it depends on the search. Search enters from keywords. The buyer enters the product you want to purchase through searches [Search keywords]. After searching, the system will capture the treasures on the platform. The title contains the search keywords, match the [optimal price band], and filter other [weighted indicators]. These indicators must meet certain assessment requirements before they can be achieved, such as JD Good Store, Reliable Purchase and other indicators. After matching, [Main Picture Selling Point] gets a good click. Whether the main picture is attractive and whether it can catch the buyer's attention is important. The main picture optimization skills are very important. Only after comprehensive competition can the baby get traffic.