#Laogao E-commerce Newsletter# [E-commerce Morning News on September 13]

Morning news: The official topic of "Douyin 921 Good Product Festival" has been broadcasted in total 10.74 billion times; Kuaishou has added "Kuaishou Product Information Quality Specification"; "Going to the casual couple" tops the Douyin anchor sales list on September 11; Global App Revenue Survey was released in the first half of the year: Tencent ranked first with 22.8 billion yuan; Jiangxi and western Ganzhou opened the first China-Europe freight train...

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E-commerce newsletter

1. Kuaishou 2022 Mid-Autumn Festival and National Day Traffic Strategy Guide: The traffic throughout the holiday is higher than that of working days

On September 13, Kuaishou Magnetic Engine released the "2022 Mid-Autumn Festival and National Day Traffic Strategy Guide". According to the daily traffic trend forecast within the Kuaishou site, the traffic is the most abundant in the first two days of the Mid-Autumn Festival holiday (September 10-11), and there are certain fluctuations around the beginning of the festival. It is expected that the Mid-Autumn Festival holiday will increase by about 3 to 10% compared with daily weekends, and an increase of about 25 to 30% compared with daily working days; the traffic during the early stage of the National Day holiday is stable, and it is expected that the National Day holiday will increase by about 5 to 15% compared with daily weekends, and an increase of about 25 to 35% compared with daily working days. Judging from the traffic characteristics, the traffic throughout the day during the Mid-Autumn Festival and National Day holiday is higher than that during the working day, and the traffic volume during the day is more balanced than during the working day, and the traffic growth rate is faster than that of working days at 5:00 to 7:00. (Yibang Power)

2. The official topic of "Douyin 921 Good Things Festival" has been played in a total of 10.74 billion times

According to September 13, the "TikTok 921 Good Goods Festival" has officially started on September 9. This is the first "921 Goods Festival" of Douyin e-commerce, which will start from September 9 and last until September 21. Data shows that on September 11, the cumulative number of official topics played by the "Tik Tok 921 Good Things Festival" reached 10.74 billion times. With the ongoing event and participating in all parties, the topic participation and video playback volume are still increasing. (E-commerce News)

3. Kuaishou added "Kuaishou Product Information Quality Specification"

On September 12, Kuaishou E-commerce issued an announcement on September 10 stating that in order to improve the shopping experience of platform users, enhance the accuracy of product search and product recommendations, and at the same time help merchants/carrying experts understand the current status of product information in a timely manner, the platform has now formulated the "Kuaishou Product Information Quality Specification". These rules will come into effect on September 17, 2022 and apply to all merchants on the Kuaishou Xiaoshou platform and Kuaishou imported e-commerce platform. The total score of product information quality score is 100 points. Different scoring ratios are set according to the release requirements of different product information modules. When the product information meets the following product information release requirements, the corresponding score will be obtained. (E-commerce News)

4. Luxury e-commerce "YiShehui" received 140 million yuan in financing

On September 11, luxury e-commerce Yishehui recently announced that it had completed a B round of financing of 140 million yuan, and the company's management completed actual control repurchase, officially starting the road of independent financing and independent listing. This round of financing will accelerate the deepening of the digital supply chain layout of the global luxury distribution industry, explore the innovative model of Chaolu new retail, and bring new profit growth points to the group. It is reported that luxury e-commerce is one of the earliest main businesses created by Oppein Yishehui Group. It maintains close cooperative relationships with major e-commerce platforms and carries out POP store operations on multiple e-commerce platforms through its own operation team. The UNIBUY platform it creates provides luxury goods supply chain services, supporting online wholesale of luxury goods, global one-piece distribution, mortgage sales, ordering and purchasing, etc. In the next step, Yishehui will deeply plan the new retail business segment and build the LUSSLOOP trendy luxury new retail chain (S2B2C+O2O). (Yibang Power)

5. "Go to the casual couple" tops the Douyin anchor sales list on September 11

On September 12, Xinbian compiled the Douyin e-commerce sales list data on September 11, showing that on September 11, the anchor's "Go to the Couple of Justice" live broadcast room ranked first in the anchor's sales list, with a GMV of 61.666 million and a live broadcast sales of 373,000. There was 1 live broadcast, with a total of 125 items on the shelves. The sales of Grain Rain Light-Sensing Whitening and Repairing Essence Cream reached 11.494 million. In addition, the live broadcast room of the anchor "Liu Fang Body Etiquette" ranked second with sales of 54.136 million, with live sales of 442,000. The sales of light luxury jacquard organic silk quilts reached 5.69 million. The live broadcast room of the anchor "TATA Wooden Door Official Flagship Store" ranks third in the anchor's sales list, with a GMV of 36.89 million and a live broadcast sales of 10,000. (E-commerce News)

Internet news

6. Fliggy: Camping orders increased by more than 4 times during the Mid-Autumn Festival holiday

According to September 12, Fliggy released a survey report on tourism consumption during the Mid-Autumn Festival holiday today. In addition, while the number of local hotel orders during the Mid-Autumn Festival holiday increased based on the previous month, the number of orders for high-star hotels recovered to about 80% of the Mid-Autumn Festival holiday last year, and the average consumption amount was basically the same. It is worth mentioning that the number of Mid-Autumn Festival camping orders increased by more than 4 times month-on-month. The report also shows that more than 50% of consumers choose to book Mid-Autumn Festival travel products one day in advance, and less than 15% of consumers booking 7 days in advance. (Yibang Power)

7. Global App Revenue Survey in the First Half of the Year: Tencent ranked first in 22.8 billion yuan

On September 12, data survey agency SensorTower released its App revenue report for the first half of 2022, showing the revenue of applications in AppStore and Google Play from January to June. Among them, Tencent ranked first with revenue of 3.3 billion yuan (about 22.8 billion yuan), 153% higher than the 1.3 billion US dollars (about 9 billion yuan) of the second-name Bird. According to the analysis, 1% of developers received a total of 79% (72 billion) of downloads and installations, while the other 99% were competing for the remaining 21% of the market. In terms of revenue, the top 1% of global apps have a total revenue of US$42 billion (approximately RMB 290.9 billion). (E-commerce News)

8. Qier Leo ranked first on Douyin’s anchor sales list on September 10, with GMV reaching 57.581 million.

On September 12, Xinbaer compiled the Douyin e-commerce sales list data on September 10, showing that on September 10, the live broadcast room of the anchor "Qi'er Leo" ranked first in the anchor sales list, with a GMV of 57.581 million and a live broadcast sales of 1.737 million. There were 2 live broadcasts, with a total of 86 items on the shelves. In addition, the live broadcast room of the anchor "Host Hua Shao" ranked second with sales of 33.509 million, with live sales of 2.19 million. The live broadcast room of the anchor "Mr. Dong" ranks third in the anchor's sales list, with a GMV of 28.633 million and a live broadcast sales of 570,000. There are 4 live broadcasts, mainly selling products including beauty, home furnishings, jewelry and entertainment. (E-commerce News)

Cross-border information

9. Jiangxi Jiangxi Province will launch its first China-Europe Express

It is understood that since its establishment, Ganxi International Port has successively opened many routes such as China-Laos freight trains and Central Asia cross-border freight trains. The launch of the China-Europe freight train marks the official opening of a new international trade channel from western Ganxi to Russian and other European countries. (E-commerce News)

10. Dunhuang.com will prohibit the sale of some disposable plastic products to the EU, the UK and other countries.

On September 11, Amazon announced that it has signed an agreement to acquire Cloostermans, a Belgian warehouse robot company. According to its global vice president of robots, Amazon's investment in the robotics field is helping customers and employees build a safer and better workplace, and Amazon will work with Cloostermans to build new things. (Yibang Power)