Laogao E-commerce News Weekly Information (July 31-August 4)

　　#Laogao E-commerce News# Weekly Information (July 31-August 4) 1. Tmall launched a new feature - "Membership Day Exclusive Price"; 2. WeChat just released a major feature: it can help sell goods; 3. The minimum transaction price rules are upgraded! Merchants will be more relaxed to participate in marketing activities; 4. Tmall luxury channel will be launched to implement a brand targeted invitation system; 5. Improper cumulative transaction amount may be deducted directly 48 points! Public notice on changes to Tmall's "false transactions" rules.

　　1. New feature launched by Tmall - "Exclusive price for membership day"

　　On August 2, Tmall launched a new store membership operation function - "Membership Day Exclusive Price", on August 1. This function is part of the platform's upgrade to the store membership system this year. The new version of the store membership system will have two highlights: first, there will be a fixed membership center entrance on the store homepage, and merchants can use pop-up bubbles to remind members; second, in terms of member points interaction, merchants are supported to set up a variety of points-obtaining gameplay, and points can also be redeemed for gifts/vouchers. As the primary productivity in recent years, the store membership center also supports merchants' own decoration settings. At present, only some Tmall merchants are allowed to be tried on the new store membership system, and Tmall and Taobao merchants will continue to expand in the future. (Source: Tianxia Online Business)

　　Comment: A new way to explore the value of fans.

　　2. WeChat just released its important function: it can help sell goods

　　According to August 1, WeChat has sent an invitation to internal testing to some traffic owners: directly implant the advertisement into the article. Currently, optional advertisements are mainly e-commerce products. After users click on the advertisement, they will enter the product purchase page. According to Yibang Power Network, after this function is enabled, the operator of WeChat public account can flexibly insert advertising spaces in the article when editing graphic materials, and select product categories by themselves. The system will match appropriate advertisements according to the content of the article for display. According to the actual clicks of the ad, the official account can obtain corresponding advertising revenue, and the billing model is the same as the advertising space at the bottom of WeChat. (Source: Yibang Power Network)

　　Comment: Taobao and JD.com should be careful.

　　3. The minimum transaction price rules have been upgraded! Merchants will be easier to participate in marketing activities

　　According to August 1, a new rule will take effect on Tmall , adjusting the relevant rules for the minimum transaction price when registering for marketing activities.

　　What is the lowest transaction price? The minimum transaction price refers to the minimum transaction price of a certain product on the Tmall platform within a certain time before the event. If the merchant participates in a large Tmall marketing event, if there are specific requirements for the minimum transaction price of the event product price (including registration price and sales price), the merchant must declare it according to the minimum transaction price, except for special categories. After the adjustment of this rule, it can help merchants reduce the cost of participating in marketing activities, and more clearly explain which scenarios of event products are not included in the minimum transaction price (Source: Tianxia Online Merchants)

　　Comment: Refine the rules.

　　4. Tmall luxury channel is launched to implement a brand targeted invitation system

　　On August 1, Tmall luxury virtual App Luxury Pavilion - that is, Tmall luxury channel is launched, implementing a brand-oriented invitation system, and limited editions are open to brands. Tmall said that the channel will be built into a world-renowned online luxury platform for self-operated brands in the future. This is Tmall’s full marketing plan for luxury goods. It is understood that the virtual APP provides targeted displays for precise target consumers, and currently only some 88 super members and luxury consumers are targeted. Tmall will provide personalized displays based on the target user portrait of luxury brands. The search experience of brand words is also completely customized according to brand requirements. (Source: Sina Technology)

　　Comment: Tmall’s quality life is constantly implemented according to this concept.

　　5. Improper cumulative transaction amount may be deducted 48 points directly! Tmall "False Transaction" Rules Change Notice

　　According to August 2, recently, we have found that a small number of merchants have improperly accumulated transactions through false transactions with low transactions and high amounts. In order to maintain a fair and honest business environment and guide merchants to operate in compliance, Tmall will further adjust the "False Transaction" rules based on the current market development status. The change of the rules was announced on May 23, 2017 and has now officially come into effect. Main changes: 1. Adjust the scope of profits for false transactions and make it clear that the transaction amount is also an improper profit range; 2. Supplement the situation of large-scale false transactions in the short term, and add the situation of "the cumulative transaction amount through false transactions in the short term", and deduct 48 points for general violations each time. (Source: Tmall Early Knows)

　　Comment: Seller pay attention.

　　6. The strongest law enforcement agencies’ alliance to declare war on counterfeiting goods like the control of drunk driving

　　On August 1, one month after Alibaba announced the "big data anti-counterfeiting map", doubles offices, doubles member units and Alibaba representatives gathered in Hangzhou to hold the "Cloud Sword Alliance" action meeting to discuss the offline cross-regional joint anti-counterfeiting action plan, and respond with practical actions to "anti-counterfeiting like controlling drunk driving." This action meeting is the first public appearance of a member unit of the "Cloud Sword Alliance", and it also means that the big data anti-counterfeiting model of domestic government-enterprise cooperation has entered the stage of deepening cooperation. Chai Haitao, deputy director of the National Doubles Office, emphasized that combating infringement and counterfeiting requires the joint work of the government, enterprises, social organizations and the public to build a co-governance pattern with multi-party participation. (Source: Tianxia Online Business)

　　点评：力度加大，打假成效显著。

　　7. Alibaba's new "88 Member" debuts

　　According to July 31, with the new upgrade of the membership system, the original Taobao/Tmall members have been uniformly upgraded to "88 Members". At the same time, Alibaba Group announced that August 8 of each year will become the "statutory carnival" for all shopping parties - "88 Members' Day". In the new "88 Membership" plan, Alibaba will gather the strength of the entire group to connect with many well-known brands at home and abroad and concentrate resources to provide the best experience and the most benefits to members with high credit, loyalty and willingness to share. Every month, every day, every moment, the "88 members" can enjoy special favor. On the "88 Membership Day", "explosion" favor will come even more. As Jiang Fan, head of Alibaba Group's "88 Member", said: "There is no useless hand in life, every point you spend will be rewarded!" (Source: Tianxia Online Business)

　　Comment: Continuously tapping consumer consumption potential through new means.

　　8. Taobao University will "make small meals" for featured sellers

　　According to July 31, on August 5, the "Growth of Everything - Taobao University Special Seller Super Open Class" hosted by Taobao University and Taobao.com and hosted by Tianxia Online Merchants will be held in Alibaba's Xixi Park. The universal Taobao gives thousands of possible development opportunities. This super open class is to try to explore, summarize, and reveal the business logic and jungle rules of the Taobao ecosystem. This open class not only invites 108 gods to participate in the Creation Festival, but also joins the Taobao industry to provide "small cooking" quotas to more specialty sellers. (Source: Tianxia Online Business)

　　Comment: Taobao favors specialty stores very much.

　　9. New way to play business services: Shake and find the waiter

　　In July this year, Alibaba Vientiane and Mobile Qianniu were newly upgraded to launch a wireless version of Alibaba Vientiane for merchants, so that services can be truly as they like. When a merchant encounters a problem, open the Qianniu mobile phone, just shake it and you can find the entrance to the online customer service and directly enter the official service. This is also the most convenient entrance for merchants to find official services so far. (Source: Tianxia Online Business)

　　Comment: Like.

　　10. Will Baidu takeaway be sold to Ele.me? Officials say no news was received

　　On July 30, according to "Finance", Baidu Takeaway's negotiations with SF Express broke down two months ago and has been in contact with Ele.me since then. Now the negotiations are close to completion. If it goes well, the merger may be announced within two or three weeks. The report said that according to a person close to Baidu Takeaway, Baidu Takeaway and Ele.me are discussing an acquisition this time, and the two parties should have reached some kind of oral agreement. Baidu may hold shares after the transaction is completed, but the specific amount of shares is unknown. Tencent Technology asked Baidu Takeaway, Baidu Group and Ele.me for confirmation. Baidu Takeaway and Baidu Group said that they have not received any news yet. Ele.me responded that the news was a market rumor and would not comment. (Source: Tencent Technology)

　　Comment: It doesn’t make sense to believe this kind of rumor or not until it is finally done.

　　11. Shiseido urgently recalled Annai Sun, with a total of 3 410,000 sunscreen products!

　　On August 1, Shiseido, a well-known Japanese cosmetics company, recently announced that it would urgently recall three of its sunscreen products. It is understood that the recall targets are three products, including "Annai Sun Medicinal Whitening Essence" produced at a factory in Osaka, Japan from December last year to March this year. The reason is that some raw materials have problems during transportation, resulting in precipitates in the product and a strange feeling of the skin when used. Since these products are sold both in Japan and abroad, the maximum recall will exceed 410,000 pieces. (Source: CCTV Finance)

　　Comment: In the Internet era, the efficiency and speed of information dissemination are too fast, and problems must be solved immediately.

　　12. Central media likes Alibaba's "new retail": "vibrant interpretation" of China's solution

　　According to August 2, data from the Ministry of Commerce recently showed that China's retail industry rebounded significantly in the first half of the year. Analysts believe that new retail has made an indelible contribution. Not long ago, ZDNet, a well-known American business technology news website, published an article that believes that China has become the forefront of innovation in the Internet industry, among which Alibaba is leading the global new retail transformation. On August 1, Xinhua News Agency published a commentary on the hot topic of "new retail", believing that "new retail" is becoming a vivid interpretation of the "Chinese solution". The article said, "The continuous major achievements of socialism with Chinese characteristics have contributed Chinese wisdom and provided Chinese solutions to solving human problems." (Source: Tianxia Online Business)

　　Comment: From the existing practical observation, "new retail" is effectively promoting the rewriting of the traditional business pattern, and it is entirely possible to ignite the changes in the retail market in China and even the world.

　　13. British cosmetic brands come to China to do business and open an online pop-up store on JD.com

　　On August 2, according to a report by British retail business media Retail Gazatte, JD.com has recently reached a cooperation with China-Britain Business Council and will join hands with the latter to open a dedicated online pop-up collection store for a series of British brands to display and sell well-known and emerging brands from all over the UK. The opening time of the entire pop-up store will last until the end of 2017. According to the information currently released, this pop-up store called "Best of Britain" will focus on selling British makeup brands within the first 8 weeks of its opening. Subsequently, in September, pop-up stores will mainly display maternal and child products. By the second half of the year, the pop-up store will focus on British men's and women's clothing brands. (Source: Interface News)

　　Comment: Online pop-up store, very fresh.

　　14. China's well-known intelligent robot warehouses have enabled Tmall delivery and then speed up the order in the morning and afternoon

　　According to August 2, a well-known Chinese robot warehouse built by Cainiao Network has been put into use in Huiyang, Guangdong a few days ago. Unlike some smart warehouses in the past, there are only dozens of cargo moving robots, this warehouse has hundreds of robots, which are both collaborative and independent, representing the highest level of China's robot warehouses and helping Tmall supermarkets deliver efficiently.

　　Comment: Improved efficiency will be the key point in the next logistics competition.

　　15. JD.com’s unmanned sorting center exposure accelerates intelligence

　　On August 2, JD Logistics Kunshan Unmanned Sorting Center was officially unveiled a few days ago. This is also the full-process unmanned sorting center that has been officially completed and successfully operated worldwide. This also marks that the sorting process in JD Logistics and Distribution has entered the stage of unmanned and intelligentization in the entire market. The well-known feature of Kunshan Unmanned Sorting Center is that it has no manned operation throughout the entire process from packaging to loading. In the current logistics industry, in the entire warehousing and distribution process, the "unmanned" model of a single link has gradually matured and put into use, but for the first time in the entire sorting process like Kunshan Unmanned Sorting Center, the entire process of unmanned operation of the entire sorting process is also in the world. (Source: Lianshang.com)

　　Comment: I instantly felt that receiving express delivery is a very technological thing.

　　16. The battle of "8.8 Cashless Day" broke out in full swing. Tencent Ant's two giants fought fiercely

　　On August 2, the third year after WeChat Pay launched a cashless day event, the "8.8 Cashless Day" surged. WeChat Pay announced on August 1 that from the same day to August 7, users can not only receive and accumulate incentive funds using WeChat Pay, but also randomly receive cash red envelopes, vouchers, special voice menus for mysterious stars and other discounts. Almost at the same time, Alipay also announced the launch of similar subsidy activities through Weibo. Alipay said, "There will be an enlarged bonus every day from August 1st to 8th, and the 2nd to 4th consumption has the opportunity to have a gold share. Users in Wuhan and Hangzhou can use Alipay for free to take buses in the first three days." (Source: Beijing Business Daily),

　　Comment: Only with competition can there be progress.

　　17. E-commerce is influencing, and Belle, the first generation of shoe king, announced its delisting!

　　According to August 2, Deng Yao, the founder and chairman of Hong Kong who was once one of the top ten richest people, has not participated in the privatization. He will sell all the shares of Belle International and sell the company he has founded for decades and has been running for a lifetime. He and the CEO expect the amount of cash out of about 10 billion yuan. Belle International has suffered a huge impact from e-commerce, with its net profit plummeting by 55%, and its market value has dropped from more than HK$150 billion to less than HK$35 billion, with weak growth in operating income. (Source: Phoenix Finance)

　　Comment: If you can't keep up with the situation, no matter how powerful a company is, it will not last long.

　　18. New WeChat internal test function: Friends who don’t contact often

　　According to August 2, the next version of WeChat will add the function of "Friends Who Don't Contact for Frequently". Through historical chat records, WeChat can automatically filter out three types of people in the friend list for you: ① No single chat within half a year ② No common group ③ No reply to his (her) circle of friends within half a year. Able to help users clean/block people who are not in contact with frequently. ???? (Source: Internet)

　　Comment: There is no one else in this function.

　　19. Ministry of Commerce: Unmanned convenience stores have become a new trend in investment

　　According to August 4, when retail formats such as supermarkets and hypermarkets are becoming increasingly common, new formats such as unmanned convenience stores have stood at the forefront of the market and become the target of social capital chasing. On August 3, the Ministry of Commerce issued the "China Convenience Store Prosperity Index Report" (hereinafter referred to as the "Report") for the second quarter of this year. Data shows that in the second quarter of this year, the overall prosperity index of my country's convenience stores was 73.95, higher than the boom and bust line of 23.95, an increase of 1.7 from the first quarter and an increase of 2.3% month-on-month, reflecting that practitioners still maintain strong confidence in the development of convenience stores. It is worth noting that the report specifically proposed that unmanned convenience stores have become another hot spot after shared bicycles. Various capitals have begun to pay attention to and invest in the development of unmanned convenience stores, which has become a new idea to reduce the labor costs of traditional offline convenience stores. (Source: Beijing Business Daily)

　　Comment: Just try it if it’s a hot topic.

　　20. Taobao University works with 46 companies to build a new retail human resources system

　　On August 3, at the "New Retail Talent Development Seminar" held at Alibaba's Hangzhou headquarters, Taobao University jointly initiated the establishment of the "New Retail Talent Development Alliance" with 46 well-known domestic companies, aiming to explore the ways to cultivate and develop new retail talents within the enterprise. At the launch ceremony that day, Wang Shuai, member of Alibaba Five New Executive Committee and president of Taobao University, said, "The rapid development of modern society is far beyond our own imagination. Every member of the team must have the awareness of active learning, embrace change, and grasp future trends." (Source: Tianxia Online Business)

　　Comment: Build momentum for new retail.

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