Be an internet celebrity? Don't think about it!

The logic of business behavior is always to establish people's links, and simply selling goods is not the ultimate goal of business.

Internet celebrities, or shopping guides under the Internet ecosystem, do the work of linking business and people's relationships. Internet celebrities themselves do not produce value, but they occupy an important position in the logical chain of business because they master the links of relationships.

As a shrewd businessman, it is better to go barefoot than being controlled by others: become an internet celebrity, link fans with content, character mapping brands, emotional empowerment products, and return to the essence of business - links between people.

The ideal is full, but the reality is too skinny.

You can’t be an internet celebrity if you want to be, you can be a just like you want to be.

Do you have talent and beauty?

Are you bold enough?

Are you an inspirational template?

Are you Sicong good-time?

If not, why do you expect to become a super internet celebrity with millions of fans?

You still have to be down-to-earth.

Micro Internet celebrity? Yes!

Nowadays, e-commerce and even the overall business trend are shifting from product centers to content centers, and content is the link between business and people. In this era of rich and redundant information, in the noisy communication ecosystem, it is difficult for information to reach precise users without loss and quickly. Sellers can only rush and escape in the information quagmire until they die silently. E-commerce people must use the old hen, a social platform, to raise their own brand of eggs by relying on high-quality content that is highly segmented and focused on fans.

For most small and medium-sized e-commerce companies, it is enough to run a social account with 100,000 fans and 1,000 strong fans. It’s a beautiful thing to have fans, but we have to believe in a truth:

The more popular the internet celebrity, the more accurate the more niche it is.

Business, what you play is precise, and 100,000 precise users are much more powerful than 10 million streaming gouache. If there are 1,000 irons, that's really a big deal!

Why do you need to be a micro-net celebrity with 100,000 fans and 1,000 die-hard fans? Because micro internet celebrities have one advantage: they are simple and durable. Success is happy, and failure is the same.

With 100,000 fans in hand, you have room to display and the opportunity to try and make mistakes. You can try marketing activities, fine-tune and improve event plans, expose the store, enhance brand awareness, and collide with fans to create a brand spark, gather fans to build an exclusive community.

Since the beginning of this year, e-commerce big Vs @ Gong Wenxiang @ Laogao E-commerce Circle and others have been trying to create internet celebrities. 50,000 yuan can achieve 300,000 fans. It is more than enough to eliminate the event fans, fans who are lost due to unfamiliarity in the early stage of operation and inaccurate fans who are naturally screened.

The more internet celebrities are, the more universal they are, the more accurate they are, the more niche they are. Being a micro-net celebrity and being small and beautiful is enough.

Four words? Enough!

Tell your fans clearly: What I do and what I will bring to you. Then the first step of your Weibo will be completed. Then remember four words:

real

The development trend of a brand is personalization. The best shortcut to building a good brand is to build a brand as a star. The same is true for being a micro-net celebrity. Be yourself, that's enough!

In an industrial society, transportation is convenient and communication is instant, but emotions are becoming increasingly indifferent. Emotion is a scarce product. Giving feelings to Weibo and adding personality to the product, that unique advantage is established.

Change

No need to be flattered, but change at any time . It is important to keep on the same frequency with fans.

When your content marketing falls into a state of embarrassment, ask yourself: Do you have a solid foundation? Have you mastered the appropriate content skills? Is there any clear and bright line features? Are there clear and supported values? All these questions have the same source: Is “I” co-starred with fans?

rich

This "rich" has two levels, first, material richness . Everyone is a beast of interest, so having red envelopes is of course more attractive than not having red envelopes. I won't say much. Second, rich content. Everyone is emotional animals. The bourgeoisie can find Cezanne, Van Gogh, and Sanmao here. The angry young people can find Qin Shihuang, Chen Qingzhi, and Ran Min here. How can fans not love you? Research fans, give them what you want and what they want, and the emotional links will naturally be established.

thin

Details determine success or failure. The most important thing to be a micro internet celebrity is to be friends with fans. Doing things in detail is the key to the success of micro-Internet celebrities. The internal logic of Internet celebrities is to lead as many fans as possible to a circle created by using various means to omit and screen the inner circle of consumers, directly transmit product information to consumers, and then promote products to gain profits. If things are not done in detail, fans will immediately escape even if they come in.

After all, micro internet celebrities are just a different saying. As long as you can establish a link with customers, it doesn’t matter if you are not an internet celebrity. It's just that there are different efficiency and different paths.

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